Dubai Instagram audit reports

Dubai and UAE accounts — destination and government, landmarks and hospitality, airlines, media and public figures — audited on published public signals with one consistent method, so a hotel page and an airline page are finally comparable.

The 17 Dubai accounts audited so far average 0.30% engagement rate by followers (median 0.13%), below the 0.35% typical for their own follower tiers. Together they hold 57.8M followers, and their mean Instapect Score is 56.

Format mix across every sampled post is dominated by Reels at 52%, with carousels second at 32%. Typical cadence is 5.1 posts per week (median across the audited accounts).

The most common reading in this category is Developing Profile — 7 of 17 accounts.

Public-profile audit · aggregate computed across 17 reports · engagement rate by followers = (avg likes + avg comments) ÷ followers × 100. Published public metrics only — no reach, impressions, demographics or watch-time.

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Profiles explored: 17
Average score: 56
Most common archetype: Developing Profile
Followers covered: 57.8M

Created by M Asif Rahman

I built Instapect to make public Instagram data easier to understand. Follow @asif2bd for updates and insights.

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17 matching reports · 17 in this directory

Free summaries show public profile facts. Register to read detailed analyses; sample sizes appear on analysed reports.

Queued in the catalogue but not yet audited: dubaipolice, addressbdb, emiratesnbd, dubaichamber. Each is verified during the indexing run itself — a handle that no longer exists is recorded and skipped rather than listed here as if it did.