Football Instagram audit reports

Public-profile audits of the most-followed footballers on Instagram, scored on the same sampling rules so the numbers are comparable.

The 2 Football accounts audited so far average 2.38% engagement rate by followers (median 2.38%), above the 0.35% typical for their own follower tiers. Together they hold 1.2B followers, and their mean Instapect Score is 82.

Format mix across every sampled post is dominated by carousels at 57%, with single images second at 29%. Typical cadence is 2.3 posts per week (median across the audited accounts).

The most common reading in this category is High-Engagement Community 2 of 2 accounts.

Public-profile audit · aggregate computed across 2 reports · engagement rate by followers = (avg likes + avg comments) ÷ followers × 100. Published public metrics only — no reach, impressions, demographics or watch-time.

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Profiles audited
2

Public-profile audits published

Average score
82

Mean Instapect Score across this view

Most common archetype
High-Engagement Community

2 of 2 accounts

Followers covered
1.2B

Combined audience of the accounts audited

Audience tier

Queued in the catalogue but not yet audited: neymarjr, k.mbappe, erlinghaaland, vinijr. Each is verified during the indexing run itself — a handle that no longer exists is recorded and skipped rather than listed here as if it did.