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Brands Instagram audit reports

Brand and organisation accounts. Brand pages typically post more and engage less per follower; these audits show by how much.

The 5 Brands accounts audited so far average 0.17% engagement rate by followers (median 0.07%), below the 0.35% typical for their own follower tiers. Together they hold 721.1M followers, and their mean Instapect Score is 40.

Format mix across every sampled post is dominated by Reels at 54%, with carousels second at 35%. Typical cadence is 21.4 posts per week (median across the audited accounts).

The most common reading in this category is High-Volume, Low-Signal — 2 of 5 accounts.

Public-profile audit · aggregate computed across 5 reports · engagement rate by followers = (avg likes + avg comments) ÷ followers × 100. Published public metrics only — no reach, impressions, demographics or watch-time.

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Profiles explored
5

Public summaries and detailed reports

Average score
40

Mean Instapect Score across this view

Most common archetype
High-Volume, Low-Signal

2 of 5 accounts

Followers covered
721.1M

Combined audience of the accounts audited

Created by M Asif Rahman

I built Instapect to make public Instagram data easier to understand. Follow @asif2bd for updates and insights.

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Audience tier

5 matching reports · 5 in this directory

Free summaries show public profile facts. Register to read detailed analyses; sample sizes appear on analysed reports.