@dubai · Community
Instapect Score
66/100 · grade B− — a performance read, benchmarked against 1M+ followers.
by followers · typical 0.35%
median 10.6K
median 346
posts / week · 5.9 d apart
healthy band 1–3%
middle post in the sample
Some of what the City has to offer #Dubai
The verdict is at the top of the page; this is the reasoning underneath it. Every sub-score prints its own weight and formula — no black box.
Archetype
Developing Profile
No single pattern dominates yet. The sub-scores below show which dimension moves the result most.
Nominal weights: Reach 20% · Engagement 30% · Engagement Quality 20% · Consistency 15% · Content Performance 15% · Growth 15% · composite from 5 of 6 signals — unavailable sub-scores are excluded from both sums, not scored zero
Audience Reach
96 /100
Mega tier
5,713,223 followers (1M+ followers). An asset score: how many people this account can reach. It does not move with how well the posts perform.
What this means
Performance is genuinely consistent
Median likes (10,648) are 100% of the average (10,688). No viral outlier is propping up the average, so every number in this report describes what a typical post actually does — a dependable baseline is a real asset when planning.
Reach
96 /100
5,713,223 followers puts this account in the Mega tier (1M+ followers). This is an asset score — how many people the account can reach — and it never moves based on how well the posts perform.
Weight 20% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100
log10(5,713,223) = 6.76, mapped as 25 + (L − 3) × 20 across the 1K–1M range (1K=25, 10K=45, 100K=65, 1M=85, 10M=100).
Engagement
35 /100
Engagement rate 0.19%, between the 0.15% bottom quartile and the 0.35% typical rate for accounts with 1M+ followers. Typical is 0.35%.
Weight 30% · piecewise-linear percentile curve for 1M+ followers: 0%→5, p25 0.15%→30, p50 0.35%→55, p90 0.90%→85, 1.62%→100
Engagement rate 0.19% mapped onto the 1M+ followers percentile curve (0%→5, p25 0.15%→30, p50 0.35%→55, p90 0.90%→85), measured across 12 of 12 sampled posts with visible like counts.
Engagement Quality
91 /100
3.19 comments per 100 likes, above the 1–3% healthy band, an unusually conversational audience. A comment costs far more effort than a like, so this ratio measures conversation rather than reach.
Weight 20% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100
3.19 comments per 100 likes mapped as 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100.
Consistency
49 /100
Posting cadence 1.18 posts per week, approaching the healthy 3–7 per week band. Gaps between posts vary by 0.44× the mean gap of 5.9 days — under 0.5× reads as a dependable rhythm.
Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)
regularity 0.56 (1 − stdev 2.6d ÷ mean gap 5.9d) and cadence factor 0.39 from 1.2 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).
Content Performance
73 /100
The best post in the window drew 1.9× the median post's likes — 1× means no post ever breaks out, 3× or more means the account reliably produces outliers worth repeating. 100% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 3 distinct formats.
Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)
upside 1.86× (top post 19,778 likes ÷ median 10,648) scoring 56, enrichment 1.00 (caption + ≥1 hashtag), format mix 1.0 (3 distinct product types).
Growth Signals
Not measurable
Weight 15% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks
This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.
Instagram publishes no follower history, so Instapect builds its own: every audit records a snapshot, and the trend below is measured across those snapshots. Everything else here comes from the visible posting record.
Follower growth
This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.
Engagement rate per post (%)
Oldest to newest across the sampled posts. Unit: % of followers.
Likes and comments per post
Unit: absolute interactions per post.
Free account required
Create a free account to see when this account posts and when its audience actually responds — weekday mix and hour-of-day heatmap.
Averages are easily distorted by one viral post. The median tells you what a typical post actually does — read them side by side.
Average engagement rate
0.19%
Mean of (likes + comments) ÷ followers
Comment-only engagement rate
0.01%
Comments ÷ followers × 100 — the honest fallback when likes are hidden
Median engagement rate
0.19%
Middle post in the sample
Comment-to-like ratio
3.2%
Higher means more conversational audience
Like-based sample
12of 12 posts
Every sampled post shows its like count. Comment metrics use all 12 posts.
Free account required
Create a free account to see the full engagement distribution — how far the best and worst posts sit from the median.
Posts ranked by engagement rate by followers. Pinned posts are shown because a reader will recognise them, but they sit outside the measured window and feed no average, rate or rhythm.
Free account required
Create a free account to see the full content breakdown — every top post with its thumbnail and per-post engagement rate.
Prioritised by expected impact, written from the measured data above. The advisor sees only the metrics this report could actually compute — never an estimate, never a metric Instagram keeps private.
Free account required
Create a free account to read the full AI action plan, the content plan, post ideas, hashtag strategy and best time to post for this account.
What this report measures, how, and what it deliberately does not claim.
What this account does not make measurable
KPI definitions
Sample, source & limits
Category: Dubai audit reports
Same category, closest follower tier — audited on identical sampling rules, so the numbers can be read side by side.
@emirates
9M followers · score 70
Breakout Creator
@visit.dubai
3.5M followers · score 64
Developing Profile
@burjkhalifa
2.3M followers · score 76
High-Engagement Community
@mydubai
1.5M followers · score 67
Developing Profile
@khaleejtimes
1.4M followers · score 54
High-Volume, Low-Signal
This report is built only from lawfully-visible public Instagram signals — published posts and visible counts. It contains no reach, impressions, demographics, Story insights or watch-time, because nobody outside the account can see those. Request removal and the report is delisted from the directory, the category hubs and the sitemap.
