Atlantis The Palm, Dubai Verified

@atlantisthepalm · Beach Resort

1.1M
Followers: 14
Following: 3,466
Posts

73Instapect ScoreB

Instapect Score

73/100 · grade B — a performance read, benchmarked against 1M+ followers.

Mega tier1.1M followersAudience Reach86/100Benchmarked against 1M+ followers

Engagement rate: Not measurable
Avg likes: Not measurable
Avg comments: 21
Cadence: 1.0
Comment-to-like: Not measurable
Median ER: Not measurable

Public-profile audit · 11 posts sampled (1 pinned excluded) · retrieved 28 Aug 2026· served from 24h cache

A World Away

www.atlantis.com/atlantis-the-palm

How the score was built

The verdict is at the top of the page; this is the reasoning underneath it. Every sub-score prints its own weight and formula — no black box.

Archetype

Developing Profile

No single pattern dominates yet. The sub-scores below show which dimension moves the result most.

Nominal weights: Reach 20% · Engagement 30% · Engagement Quality 20% · Consistency 15% · Content Performance 15% · Growth 15% · composite from 3 of 6 signals — unavailable sub-scores are excluded from both sums, not scored zero

Audience Reach

86 /100

Mega tier

1,081,026 followers (1M+ followers). An asset score: how many people this account can reach. It does not move with how well the posts perform.

What this means

Posting frequency is the most controllable lever

At 1.00 posts per week — one every 7 days — the account publishes less than once a week. Unlike engagement rate, cadence is entirely within the owner's control, which makes it the cheapest thing on this page to change.

Reach

86 /100

1,081,026 followers puts this account in the Mega tier (1M+ followers). This is an asset score — how many people the account can reach — and it never moves based on how well the posts perform.

Weight 20% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100

log10(1,081,026) = 6.03, mapped as 25 + (L − 3) × 20 across the 1K–1M range (1K=25, 10K=45, 100K=65, 1M=85, 10M=100).

Engagement

Not measurable

Weight 30% · piecewise-linear percentile curve for 1M+ followers: 0%→5, p25 0.15%→30, p50 0.35%→55, p90 0.90%→85, 1.62%→100

Every sampled post hides its like count, so the standard engagement rate has no numerator.

Engagement Quality

Not measurable

Weight 20% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100

Average likes is zero or hidden on this sample, so comments cannot be expressed as a share of likes. The weight is redistributed rather than scored zero.

Consistency

69 /100

Posting cadence 1.00 posts per week, below the 1-per-week floor most active accounts clear. Gaps between posts vary by 0.06× the mean gap of 7.0 days — under 0.5× reads as a dependable rhythm.

Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)

regularity 0.94 (1 − stdev 0.4d ÷ mean gap 7.0d) and cadence factor 0.33 from 1.0 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).

Content Performance

60 /100

Breakout upside could not be measured on this sample. 100% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 3 distinct formats.

Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)

Upside unavailable (fewer than 3 visible-like posts); its weight was redistributed. enrichment 1.00 (caption + ≥1 hashtag), format mix 1.0 (3 distinct product types).

Growth Signals

Not measurable

Weight 15% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks

This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.

Growth & cadence

Instagram publishes no follower history, so Instapect builds its own: every audit records a snapshot, and the trend below is measured across those snapshots. Everything else here comes from the visible posting record.

Follower growth

Engagement rate per post (%)

This account hides like counts, or its follower count is unavailable, so a per-post engagement rate cannot be computed from public data. See the comment-only metrics instead.

Likes and comments per post

Unit: absolute interactions per post.

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Engagement diagnostics

Averages are easily distorted by one viral post. The median tells you what a typical post actually does — read them side by side.

Average engagement rate

—

Mean of (likes + comments) ÷ followers

Comment-only engagement rate

0.00%

Comments ÷ followers × 100 — the honest fallback when likes are hidden

Median engagement rate

—

Middle post in the sample

Comment-to-like ratio

—

Higher means more conversational audience

Like-based sample

0of 11 posts

11 posts hide their like count and are excluded from like-based numbers only — they still count for cadence, format, captions and comments (11 posts).

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Content leaderboard

Posts ranked by engagement rate by followers. Pinned posts are shown because a reader will recognise them, but they sit outside the measured window and feed no average, rate or rhythm.

#	Post	Date	Format	Likes	Comments	Plays	ER
1	A place we proudly call home 🇦🇪❤️🇦🇪 #AtlantisThePalm #VisitDubai	21 Mar 2026	image Pinned	—	159		—
2	Some dinners just never miss. Timeless, generous, and centred around that open-fire grill, it’s why @seafiresteakhouse stays a favourite. #AtlantisThePalm #SeafireSteakhouse	19 May 2026	reel	—	10	42K	—
3	The wait is over. Neptune Tower is back, and @aquaventureworld is finally in full mode. Complimentary daily access included with every Atlantis stay. #AWorldAway #AtlantisThePalm	25 May 2026	image	—	15		—
4	Their world, their rules. Take a look across the ten spaces designed for Little Explorers, big imaginations and days you’ll wish parents could join too. #AWorldAway #AtlantisThePalm	2 Jun 2026	reel	—	52	73.9K	—
5	With our Regal Suite, no two stays are ever the same - each visit reveals something new. Swipe through for the tour. #AWorldAway #AtlantisThePalm	9 Jun 2026	carousel	—	8		—
6	Part myth, part marine world, part childhood wonder - the Lost World Aquarium is one of those experiences every Atlantis visit should include. #AWorldAway #AtlantisThePalm	16 Jun 2026	carousel	—	11		—
7	Somewhere along your stay, you’ll realise you’ve gone further than you ever imagined. #AWorldAway #AtlantisThePalm	23 Jun 2026	image	—	11		—
8	There’s something about an early morning before the world wakes up - that quiet start on vacation. #AWorldAway #AtlantisThePalm	30 Jun 2026	image	—	27		—
9	Our Underwater Suite is something words never quite capture. You simply have to see it to believe it. #AWorldAway #AtlantisThePalm	7 Jul 2026	carousel	—	33		—
10	Summer holidays aren’t just made for the pool. At our Explorers Club, there’s a whole world of creativity, discovery and adventure waiting indoors too. #AWorldAway #AtlantisThePalm	14 Jul 2026	carousel	—	16		—

Top Reels by plays

Published play counts only — not reach, views or watch time.

Separate population from the audit sample · 12 Reels with a published play count · 27 Feb 2026 – 2 Jun 2026 · includes 10 Reels older than the 11-post content window, excluded from every metric above.

A pleasure to welcome back His Highness Sheikh Mohammed bin Rashid Al Maktoum to @nobudubai today. #AtlantisThePalm #NobuDubai
726.2K
plays
Good vibes only. Always 💙 #AtlantisThePalm
109.5K
plays
Monday coffee with a view 💙 #AtlantisThePalm #AWorldAway
87.2K
plays
Some things you just have to experience at least once 💙 The Underwater Suite. #AWorldAway #AtlantisThePalm
75.9K
plays
Their world, their rules. Take a look across the ten spaces designed for Little Explorers, big imaginations and days you’ll wish parents could join too. #AWorldAway #AtlantisThePalm
73.9K
plays

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Hashtags & mentions

Frequency from captions in the sample, with the average engagement rate of the posts each tag appears on. Association, not causation.

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Action plan

Prioritised by expected impact, written from the measured data above. The advisor sees only the metrics this report could actually compute — never an estimate, never a metric Instagram keeps private.

Content plan

Built by arithmetic over this account's audited sample — no estimates, no metrics Instagram keeps private. Anything that could not be measured is left out rather than guessed.

Target cadence: Measured cadence is 1.0 posts per week, averaging 7.0 days between posts. Recommendation: lift from 1.0 to 3–4 posts a week. The 3–7 per week band is where consistency scores highest without thinning each post's engagement.
Format mix to shift toward: Observed across the 11-post window: carousel_container 5/11, feed 4/11, clips 2/11. carousel_container leads at 5 of 11. Keep the leading format as the backbone and rotate the others deliberately rather than incidentally.
Captions & hashtags: 100% of sampled posts carry both a caption and at least one hashtag; a well-kept feed sits above 80%. The most-used tag is #atlantisthepalm (11× in the sample). Association, not causation — tags travel with the posts, they do not by themselves cause them.
Best time to post: Most sampled posts go out around 08:00 (4 of 11). This is the account's own posting record, not an audience-activity metric — Instagram keeps those private to the owner.

5 post ideas for this account

1.Publish a carousel_container built around the single subject the account already covers most, and measure it against the —-like median.
2.A feed that answers the question the audience keeps asking in comments — the account averages 21 comments a post, so the raw material is already there.
3.A post that invites a specific reply rather than a generic one, to defend the current comment-to-like ratio.
4.A behind-the-scenes carousel_container using the same caption discipline already in place (100% of posts carry caption and tags).
5.A short, cheap-to-produce format the account can sustain weekly — cadence is 1.0 posts a week and consistency is the sub-score with the most headroom.

Copy as prompt

One self-contained prompt carrying this account's real measured numbers. Paste it into any AI assistant and it will write a 4-week plan specific to this account rather than a generic one.

You are a social media strategist. Here is a public audit of the Instagram
account @atlantisthepalm (Atlantis The Palm, Dubai), retrieved 28 Aug 2026.
Sample: 11 public posts.

Audience: 1,081,026 followers, Mega tier.
Average comments 21 (median 16).
Posting cadence: 1.0 posts/week, average 7.0 days between posts.
Format mix observed: carousel_container 5/11, feed 4/11, clips 2/11.
Captions with at least one hashtag: 100%.
Most-used hashtag: #atlantisthepalm (11 of 11 sampled posts).
Most common posting hour: 08:00 local.
Instapect Score 73/100 (B) — Developing Profile.
Weaknesses: Posting frequency is the most controllable lever.

Using only the numbers above, produce a 4-week content plan for this account:
a weekly posting schedule, the format for each slot, 10 post concepts with
hooks, a caption template, and a hashtag strategy. Be specific to this
account's actual performance pattern. Do not invent metrics.

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Methodology & caveats

What this report measures, how, and what it deliberately does not claim.

What this account does not make measurable

Every sampled post hides its like count, so like-based metrics are unavailable. Comment-based metrics are computed normally across the full sample.
1 pinned post was detected at the head of the response and excluded from the content window, leaving 11 of the 12 returned items. Pinned posts hold permanent placement and keep accumulating engagement, and the oldest one manufactures a gap that never happened — so they are excluded from cadence, gaps, regularity, format mix and every average. They still appear in the content leaderboard, badged "Pinned".
The content sample is the 11-item recent-posts window. The reels endpoint reaches further back and covers Reels only, so it is used to enrich matched items with their play count (2 matched) — never to extend the sample, which would inflate the Reel share and corrupt cadence.
10 older Reels outside the content window are shown separately in "Top Reels by plays" with their own window, and are excluded from every average, the format mix and all cadence maths.
Play counts are published public counts shown only where the provider returns them. They are not reach, views or watch time, and none of those are available for a public-profile audit.

KPI definitions

Engagement rate by followers = (average likes + average comments) ÷ followers × 100.
Median engagement rate = the middle post's engagement rate in the sample; robust to viral outliers.
Posting cadence = (sampled posts − 1) ÷ days spanned × 7. Intervals, not posts: n posts span n−1 gaps. Unavailable below 2 posts or a zero-day window.
Instapect Score = 0.20 × Reach + 0.30 × Engagement + 0.20 × Engagement Quality + 0.15 × Consistency + 0.15 × Content Performance + 0.15 × Growth Signals, renormalised over the sub-scores that could be measured.
Comment-to-like ratio = average comments ÷ average likes × 100. A healthy conversational account sits between 1% and 3%.

Sample, source & limits

11 public posts sampled (0 usable for like-based metrics) · retrieved 28 Aug 2026 · served from the 24-hour cache.
Only lawfully-visible public signals are used: published posts, visible counts, captions, hashtags, mentions and timestamps.
Instapect never reports reach, impressions, audience demographics, Story insights or Reels watch-time. Those are private to the account owner and any tool claiming them for a third party is guessing.
Benchmarks are published industry medians by follower tier and are indicative, not guarantees. Any forward-looking figure is labelled an estimate with its method stated.

Category: Dubai audit reports

Comparable profiles

Same category, closest follower tier — audited on identical sampling rules, so the numbers can be read side by side.

This report is built only from lawfully-visible public Instagram signals — published posts and visible counts. It contains no reach, impressions, demographics, Story insights or watch-time, because nobody outside the account can see those. Request removal and the report is delisted from the directory, the category hubs and the sitemap.