Nike Verified

@nike

Not published
Followers: Not published
Following: 1,670
Posts

46Instapect ScoreD+

Instapect Score

46/100 · grade D+ — a performance read, benchmarked against under 10K followers.

Nano tier0 followersAudience Reach0/100Benchmarked against under 10K followers

Engagement rate: Not measurable
Avg likes: 183.7K
Avg comments: 834
Cadence: 1.7
Comment-to-like: 0.45%
Median ER: Not measurable

Public-profile audit · 12 posts sampled · retrieved 28 Aug 2026· served from 24h cache

Just Do It.

empli.fi/nike

How the score was built

The verdict is at the top of the page; this is the reasoning underneath it. Every sub-score prints its own weight and formula — no black box.

Archetype

Developing Profile

No single pattern dominates yet. The sub-scores below show which dimension moves the result most.

Nominal weights: Reach 20% · Engagement 30% · Engagement Quality 20% · Consistency 15% · Content Performance 15% · Growth 15% · composite from 3 of 6 signals — unavailable sub-scores are excluded from both sums, not scored zero

Audience Reach

0 /100

Nano tier

0 followers (under 10K followers). An asset score: how many people this account can reach. It does not move with how well the posts perform.

What this means

A few posts carry the average

Median likes (88,923) are only 48% of the average (183,688), so a small number of strong posts is lifting the mean. Read the median as the typical result and treat the outliers as a template worth repeating.

Reach

Not measurable

Weight 20% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100

Follower count is unavailable, so audience size cannot be scored.

Engagement

Not measurable

Weight 30% · piecewise-linear percentile curve for under 10K followers: 0%→5, p25 1.20%→30, p50 2.50%→55, p90 5.00%→85, 9.00%→100

Follower count is unavailable, so engagement rate by followers cannot be divided.

Engagement Quality

28 /100

0.45 comments per 100 likes, well below the 1–3% healthy band — the audience is scrolling past rather than replying. A comment costs far more effort than a like, so this ratio measures conversation rather than reach.

Weight 20% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100

0.45 comments per 100 likes mapped as 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100.

Consistency

40 /100

Posting cadence 1.67 posts per week, approaching the healthy 3–7 per week band. Gaps between posts vary by 0.70× the mean gap of 4.2 days — under 0.5× reads as a dependable rhythm.

Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)

regularity 0.30 (1 − stdev 2.9d ÷ mean gap 4.2d) and cadence factor 0.56 from 1.7 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).

Content Performance

75 /100

The best post in the window drew 5.0× the median post's likes — 1× means no post ever breaks out, 3× or more means the account reliably produces outliers worth repeating. 0% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 3 distinct formats.

Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)

upside 5.00× (top post 995,558 likes ÷ median 88,923) scoring 100, enrichment 0.00 (caption + ≥1 hashtag), format mix 1.0 (3 distinct product types).

Growth Signals

Not measurable

Weight 15% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks

This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.

Growth & cadence

Instagram publishes no follower history, so Instapect builds its own: every audit records a snapshot, and the trend below is measured across those snapshots. Everything else here comes from the visible posting record.

Follower growth

Engagement rate per post (%)

This account hides like counts, or its follower count is unavailable, so a per-post engagement rate cannot be computed from public data. See the comment-only metrics instead.

Likes and comments per post

Unit: absolute interactions per post.

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Engagement diagnostics

Averages are easily distorted by one viral post. The median tells you what a typical post actually does — read them side by side.

Average engagement rate

—

Mean of (likes + comments) ÷ followers

Comment-only engagement rate

—

Comments ÷ followers × 100 — the honest fallback when likes are hidden

Median engagement rate

—

Middle post in the sample

Comment-to-like ratio

0.5%

Higher means more conversational audience

Like-based sample

12of 12 posts

Every sampled post shows its like count. Comment metrics use all 12 posts.

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Content leaderboard

Posts ranked by engagement rate by followers. Pinned posts are shown because a reader will recognise them, but they sit outside the measured window and feed no average, rate or rhythm.

#	Post	Date	Format	Likes	Comments	Plays	ER
1	Always was, always will be. World No. 1 @janniksin leaves no doubt as he takes a second consecutive title in London.	12 Jul 2026	image	251.2K	911		—
2	Nike Atelier for Victor Wembanyama is shaped by instinct and precision, through a distinctly French lens. Football heritage, reimagined. Excellence, embodied. Nike Atelier Total 90 is available for preorder July 20 at The Broken Arm (Paris), Dover Street Market (Paris), and SNKRS (North America). The bespoke Nike Atelier LenoWoven jacket reinterprets performance innovation through an elevated lens, crafted from a cotton yarn adaptation of material technology originally developed for Nike Football boots. At the intersection of world-class athletes, distinctive style, and pinnacle craftsmanship, Nike Atelier is made for the exceptional. Inspired by the Total 90 Laser III, the Nike Atelier Total 90 distills one of Nike Football’s most iconic silhouettes into its purest form. “My lifestyle influences my style, and comfort always comes first.” - Victor Wembanyama Nike Atelier. One of One.	14 Jul 2026	carousel	222.5K	865		—
3	Play Fast. Play Free. Play Light. The Sabrina 4 provides the security and stability hoopers need for change of pace style of play. A new lightweight containment system locks down every move, while a Nike Flyplate on the midsole keeps you sturdy from end-to-end. Available now.	17 Jul 2026	carousel	96K	365		—
4	Football is a simple game @ericcantona	19 Jul 2026	reel	60.6K	487	3.7M	—
5	Donde Rodri va, la gloria llega. Where Rodri goes, glory follows. 🎙️ @carles5puyol	19 Jul 2026	reel	132.5K	932	43.5M	—
6	Beat the heat. Introducing Aero-FIT, air conditioning for athletes. With extraordinary airflow and breathability, not even the hottest conditions can slow you down. Available now.	23 Jul 2026	reel	18.5K	423	2.6M	—
7	Skating rink or salon, @alysaxliu leads the pack with style that rings true. From hoodie to toe. Elevate the everyday in Nike Studio Fleece, available now.	30 Jul 2026	carousel	995.6K	1,985		—
8	The game looks different from here.	31 Jul 2026	reel	201.5K	1,601	4.9M	—
9	Don’t Sleep on Ja. This is your wakeup call. Ja 4 ‘Nightmare’ arrives on 8.13.	11 Aug 2026	reel	49.3K	613	3.1M	—
10	Just look up. The All-Time Leading Scorer’s number 3 is headed to the rafters. Diana Taurasi, forever part of Phoenix Mercury history.	16 Aug 2026	reel	74.1K	956	3.4M	—

Top Reels by plays

Published play counts only — not reach, views or watch time.

Separate population from the audit sample · 11 Reels with a published play count · 16 Jun 2026 – 27 Aug 2026 · includes 4 Reels older than the 12-post content window, excluded from every metric above.

Donde Rodri va, la gloria llega. Where Rodri goes, glory follows. 🎙️ @carles5puyol
43.5M
plays
Oh Captain, My Captain @ericcantona @brunofernandes8
5.3M
plays
The game looks different from here.
4.9M
plays
Time for liftoff @erling and @channingtatum
4.2M
plays
Still explosive. @cristiano
3.8M
plays

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Hashtags & mentions

Frequency from captions in the sample, with the average engagement rate of the posts each tag appears on. Association, not causation.

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Action plan

Prioritised by expected impact, written from the measured data above. The advisor sees only the metrics this report could actually compute — never an estimate, never a metric Instagram keeps private.

Content plan

Built by arithmetic over this account's audited sample — no estimates, no metrics Instagram keeps private. Anything that could not be measured is left out rather than guessed.

Target cadence: Measured cadence is 1.7 posts per week, averaging 4.2 days between posts. Recommendation: lift from 1.7 to 3–4 posts a week. The 3–7 per week band is where consistency scores highest without thinning each post's engagement.
Format mix to shift toward: Observed across the 12-post window: clips 7/12, carousel_container 4/12, feed 1/12. clips leads at 7 of 12. Keep the leading format as the backbone and rotate the others deliberately rather than incidentally.
What the best post did differently: The strongest post in the window drew 995.6K likes against a median of 88.9K — 11.20× the typical post — as a carousel_container published 30 Jul 2026, opening "Skating rink or salon, @alysaxliu leads the pack with style that rings true. From hoodie t". Treat that post as a template, not a fluke: repeat its format and its opening move.
Captions & hashtags: 0% of sampled posts carry both a caption and at least one hashtag; a well-kept feed sits above 80%. No hashtags were found in the sampled captions, so there is no measured tag performance to build on yet. Association, not causation — tags travel with the posts, they do not by themselves cause them.
Best time to post: Most sampled posts go out around 16:00 (4 of 12). This is the account's own posting record, not an audience-activity metric — Instagram keeps those private to the owner.

5 post ideas for this account

1.Rebuild the carousel_container that drew 995.6K likes as a series — same structure, new subject, published on the account's strongest posting day.
2.A carousel_container that answers the question the audience keeps asking in comments — the account averages 834 comments a post, so the raw material is already there.
3.A post that ends on an explicit question. The comment-to-like ratio is 0.45%, below the 1–3% healthy band: the audience is scrolling past rather than replying.
4.Re-issue the strongest evergreen subject with a full caption and 3–5 tags — only 0% of sampled posts currently carry both.
5.A short, cheap-to-produce format the account can sustain weekly — cadence is 1.7 posts a week and consistency is the sub-score with the most headroom.

Copy as prompt

One self-contained prompt carrying this account's real measured numbers. Paste it into any AI assistant and it will write a 4-week plan specific to this account rather than a generic one.

You are a social media strategist. Here is a public audit of the Instagram
account @nike (Nike), retrieved 28 Aug 2026.
Sample: 12 public posts.

Audience: 0 followers, Nano tier.
Average likes 183,688 (median 88,923).
Average comments 834 (median 739).
Comment-to-like ratio: 0.45%.
Posting cadence: 1.7 posts/week, average 4.2 days between posts.
Format mix observed: clips 7/12, carousel_container 4/12, feed 1/12.
Best post drew 11.20x the median post's likes.
Captions with at least one hashtag: 0%.
Most common posting hour: 16:00 local.
Instapect Score 46/100 (D+) — Developing Profile.

Using only the numbers above, produce a 4-week content plan for this account:
a weekly posting schedule, the format for each slot, 10 post concepts with
hooks, a caption template, and a hashtag strategy. Be specific to this
account's actual performance pattern. Do not invent metrics.

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Methodology & caveats

What this report measures, how, and what it deliberately does not claim.

What this account does not make measurable

Follower count is 0 or unavailable, so engagement rate cannot be computed (division by zero). Average likes and comments are shown as raw counts instead.
The content sample is the 12-item recent-posts window. The reels endpoint reaches further back and covers Reels only, so it is used to enrich matched items with their play count (7 matched) — never to extend the sample, which would inflate the Reel share and corrupt cadence.
4 older Reels outside the content window are shown separately in "Top Reels by plays" with their own window, and are excluded from every average, the format mix and all cadence maths.
Play counts are published public counts shown only where the provider returns them. They are not reach, views or watch time, and none of those are available for a public-profile audit.

KPI definitions

Engagement rate by followers = (average likes + average comments) ÷ followers × 100.
Median engagement rate = the middle post's engagement rate in the sample; robust to viral outliers.
Posting cadence = (sampled posts − 1) ÷ days spanned × 7. Intervals, not posts: n posts span n−1 gaps. Unavailable below 2 posts or a zero-day window.
Instapect Score = 0.20 × Reach + 0.30 × Engagement + 0.20 × Engagement Quality + 0.15 × Consistency + 0.15 × Content Performance + 0.15 × Growth Signals, renormalised over the sub-scores that could be measured.
Comment-to-like ratio = average comments ÷ average likes × 100. A healthy conversational account sits between 1% and 3%.

Sample, source & limits

12 public posts sampled (12 usable for like-based metrics) · retrieved 28 Aug 2026 · served from the 24-hour cache.
Only lawfully-visible public signals are used: published posts, visible counts, captions, hashtags, mentions and timestamps.
Instapect never reports reach, impressions, audience demographics, Story insights or Reels watch-time. Those are private to the account owner and any tool claiming them for a third party is guessing.
Benchmarks are published industry medians by follower tier and are indicative, not guarantees. Any forward-looking figure is labelled an estimate with its method stated.

Category: Brands audit reports

Comparable profiles

Same category, closest follower tier — audited on identical sampling rules, so the numbers can be read side by side.

This report is built only from lawfully-visible public Instagram signals — published posts and visible counts. It contains no reach, impressions, demographics, Story insights or watch-time, because nobody outside the account can see those. Request removal and the report is delisted from the directory, the category hubs and the sitemap.