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@natgeo

268.7M
Followers: 194
Following: Not published
Posts

44Instapect ScoreD

Instapect Score

44/100 · grade D — a performance read, benchmarked against 1M+ followers.

Mega tier268.7M followersAudience Reach100/100Benchmarked against 1M+ followers

Engagement rate: 0.03%
Avg likes: 76.6K
Avg comments: 436
Cadence: 21.4
Comment-to-like: 0.57%
Median ER: 0.01%

Public-profile audit · 10 posts sampled (2 pinned excluded) · retrieved 28 Aug 2026· served from 24h cache

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How the score was built

The verdict is at the top of the page; this is the reasoning underneath it. Every sub-score prints its own weight and formula — no black box.

Archetype

High-Volume, Low-Signal

Posting very frequently with little response, which is a pattern often associated with automated or bulk publishing. Volume is not the constraint here.

Nominal weights: Reach 20% · Engagement 30% · Engagement Quality 20% · Consistency 15% · Content Performance 15% · Growth 15% · composite from 5 of 6 signals — unavailable sub-scores are excluded from both sums, not scored zero

Audience Reach

100 /100

Mega tier

268,696,169 followers (1M+ followers). An asset score: how many people this account can reach. It does not move with how well the posts perform.

What this means

Engagement sits in the bottom quartile of its tier

Engagement rate 0.03% is below the 0.15% bottom quartile for 1M+ followers, where typical is 0.35%. Closing to typical would mean roughly 1120% more likes and comments per post at the current follower count.

A few posts carry the average

Median likes (36,374) are only 47% of the average (76,619), so a small number of strong posts is lifting the mean. Read the median as the typical result and treat the outliers as a template worth repeating.

Reach

100 /100

268,696,169 followers puts this account in the Mega tier (1M+ followers). This is an asset score — how many people the account can reach — and it never moves based on how well the posts perform.

Weight 20% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100

log10(268,696,169) = 8.43, mapped as 25 + (L − 3) × 20 across the 1K–1M range (1K=25, 10K=45, 100K=65, 1M=85, 10M=100).

Engagement

10 /100

Engagement rate 0.03%, below the 0.15% bottom quartile for accounts with 1M+ followers. Typical is 0.35%.

Weight 30% · piecewise-linear percentile curve for 1M+ followers: 0%→5, p25 0.15%→30, p50 0.35%→55, p90 0.90%→85, 1.62%→100

Engagement rate 0.03% mapped onto the 1M+ followers percentile curve (0%→5, p25 0.15%→30, p50 0.35%→55, p90 0.90%→85), measured across 10 of 10 sampled posts with visible like counts.

Engagement Quality

32 /100

0.57 comments per 100 likes, below the 1–3% healthy band. A comment costs far more effort than a like, so this ratio measures conversation rather than reach.

Weight 20% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100

0.57 comments per 100 likes mapped as 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100.

Consistency

36 /100

Posting cadence 21.38 posts per week, far above the healthy 3–7 per week band — this is volume rather than rhythm. Gaps between posts vary by 0.60× the mean gap of 0.3 days — under 0.5× reads as a dependable rhythm.

Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)

regularity 0.40 (1 − stdev 0.2d ÷ mean gap 0.3d) and cadence factor 0.30 from 21.4 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).

Content Performance

60 /100

Breakout upside could not be measured on this sample. 50% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 3 distinct formats.

Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)

Upside unavailable (the median post draws fewer than 30 visible likes, too thin a base for a breakout ratio); its weight was redistributed. enrichment 0.50 (caption + ≥1 hashtag), format mix 1.0 (3 distinct product types).

Growth Signals

Not measurable

Weight 15% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks

This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.

Growth & cadence

Instagram publishes no follower history, so Instapect builds its own: every audit records a snapshot, and the trend below is measured across those snapshots. Everything else here comes from the visible posting record.

Follower growth

Engagement rate per post (%)

Oldest to newest across the sampled posts. Unit: % of followers.

Likes and comments per post

Unit: absolute interactions per post.

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Engagement diagnostics

Averages are easily distorted by one viral post. The median tells you what a typical post actually does — read them side by side.

Average engagement rate

0.03%

Mean of (likes + comments) ÷ followers

Comment-only engagement rate

0.00%

Comments ÷ followers × 100 — the honest fallback when likes are hidden

Median engagement rate

0.01%

Middle post in the sample

Comment-to-like ratio

0.6%

Higher means more conversational audience

Like-based sample

10of 10 posts

Every sampled post shows its like count. Comment metrics use all 10 posts.

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Content leaderboard

Posts ranked by engagement rate by followers. Pinned posts are shown because a reader will recognise them, but they sit outside the measured window and feed no average, rate or rhythm.

#	Post	Date	Format	Likes	Comments	Plays	ER
1	Singer, songwriter, actress, philanthropist, and cultural icon Dolly Parton passed away today at the age of 80. Dolly's larger-than-life career spanned decades, as she rose to become one of the most recognizable figures in American culture while donating hundreds of millions of dollars over her lifetime to fund scientific research, literacy initiatives, and free books for children. National Geographic photographer @jodicobbphoto captured Parton in her first decade of stardom for our May 1978 feature on Nashville’s vibrant culture. Here are some of those archival images—including several that have never been published before. See more archival photographs of the country music legend and read about her extraordinary life at the link in bio. Photographs by @jodicobbphoto	25 Aug 2026	carousel	306.8K	609		0.11%
2	Dolly Parton wasn't just a country music star—she loved nature and had hopes for the environment's future. In a 2022 interview with National Geographic, the late musician shared her appreciation of her Tennessee mountain home while urging fans to take better care of the world. Hear what she had to say at the link in bio. Video by Jerry Owens	26 Aug 2026	reel	219.8K	1,159	2.9M	0.08%
3	This young cub could be king… he’s just got some growing up to do first. Witness Kio's real-life journey from cub to king in #NatGeoLION, a new National Geographic documentary series from executive producers Jon Favreau and Mike Gunton, premiering Wednesday, August 19 at 9/8c on National Geographic. Streaming on @DisneyPlus and @hulu.	6 Aug 2026	reel Pinned	209.5K	1,494	4.7M	0.08%
4	In the Falkland Islands—also known as Islas Malvinas—month-old elephant seals take one of their first dips in the ocean. Photographer Matty Smith @mattysmithphoto captured this image of the young seals at this famous breeding ground as their mothers return to the South Atlantic, leaving hundreds of newly weaned babies to fend for themselves. See more Photos of the Day at the link in bio.	26 Aug 2026	image	67.7K	1,440		0.03%
5	The Mad Hatterpillar is proof that it's always better not to lose your head. #Underdogs is now streaming on @DisneyPlus and @Hulu.	26 Aug 2026	reel	50K	233	2.1M	0.02%
6	Photos by @joelsartore \| Meet Amber, a crested mona monkey I photographed while visiting Park Assango in Gabon. You’ll notice that the fur around her face is yellow marked with wide black stripes running from beside her eyes over to her temples and across the center of her forehead. This pattern forms a distinctive small crest, the defining feature that gives Amber’s species its common name. To see more species featured in the Photo Ark, follow me, @joelsartore. #PhotoArk	27 Aug 2026	carousel	41.5K	161		0.02%
7	African wild dogs show off their playful side in Mozambique's Niassa National Reserve in this footage filmed by photographer @ottowhitehead. These social carnivores share the vast landscape around the Lugenda River with lions, hippos, and more than 50,000 people. Here, groups including @niassalionproject support efforts to help local communities and carnivores coexist.	27 Aug 2026	reel	31.2K	129	1.4M	0.01%
8	Describe Pompeii: Out of Time in 3 words? It's Now Streaming. #PompeiiOutOfTime with @twhiddleston is now streaming on @DisneyPlus and @hulu.	23 Jul 2026	reel Pinned	25.5K	254	2M	0.01%
9	Photograph by @caitlinntphotos \| When photographing bugs, I have found that my own garden is a great place to explore. This photo was featured in our #NatGeoYourShotBugs challenge.	28 Aug 2026	image	13.5K	82		0.01%
10	Spotted lanternflies, accidentally introduced to the U.S. in 2014, are munching their way through the Northeast and Midwest. These invasive insects pose a serious threat to farmers' crops and the wine industry, potentially costing some state economies over half a billion dollars. While some people are still squashing them on sight, others are turning to a more unexpected ally to help stop the spread. Head to the link in bio to learn more about the environmental impact of spotted lanternflies and what you should do if you see one. Photographs by Marc McAndrews/Redux	25 Aug 2026	image	13.2K	374		0.01%

Top Reels by plays

Published play counts only — not reach, views or watch time.

Separate population from the audit sample · 14 Reels with a published play count · 23 Jul 2026 – 27 Aug 2026 · includes 8 Reels older than the 10-post content window, excluded from every metric above.

On September 11, 2001, first responders, co-workers, and strangers were brought together through unbelievable acts of bravery and community. Now, 25 years later, they have a chance to reunite for the first time and say thank you. #911Reunited is now streaming on @DisneyPlus and @hulu.
4.8M
plays
This young cub could be king… he’s just got some growing up to do first. Witness Kio's real-life journey from cub to king in #NatGeoLION, a new National Geographic documentary series from executive producers Jon Favreau and Mike Gunton, premiering Wednesday, August 19 at 9/8c on National Geographic. Streaming on @DisneyPlus and @hulu.
4.7M
plays
Dolly Parton wasn't just a country music star—she loved nature and had hopes for the environment's future. In a 2022 interview with National Geographic, the late musician shared her appreciation of her Tennessee mountain home while urging fans to take better care of the world. Hear what she had to say at the link in bio. Video by Jerry Owens
2.9M
plays
For juvenile Kemp’s ridley sea turtles like Lucky, warming oceans can carry them farther north than expected. But when temperatures drop in these northern waters, the cold can leave them unable to swim, increasing the risk of strandings far from their tropical habitat. Learn more about Lucky and other cold-stunned turtles at the link in bio. Video by Atlantis Paradise Island, Bahamas
2.7M
plays
Kio has a big future ahead of him, and #NatGeoLION captured it all. Take a behind-the-scenes look at his extraordinary true journey with executive producers Jon Favreau and Mike Gunton. Now streaming on @DisneyPlus and @hulu.
2.2M
plays

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Hashtags & mentions

Frequency from captions in the sample, with the average engagement rate of the posts each tag appears on. Association, not causation.

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Action plan

Prioritised by expected impact, written from the measured data above. The advisor sees only the metrics this report could actually compute — never an estimate, never a metric Instagram keeps private.

Content plan

Built by arithmetic over this account's audited sample — no estimates, no metrics Instagram keeps private. Anything that could not be measured is left out rather than guessed.

Target cadence: Measured cadence is 21.4 posts per week, averaging 0.3 days between posts. Recommendation: consolidate from 21.4 down to 5–7 stronger posts a week. The 3–7 per week band is where consistency scores highest without thinning each post's engagement.
Format mix to shift toward: Observed across the 10-post window: clips 4/10, feed 3/10, carousel_container 3/10. clips leads at 4 of 10. Keep the leading format as the backbone and rotate the others deliberately rather than incidentally.
What the best post did differently: The strongest post in the window drew 306.8K likes against a median of 36.4K — 8.44× the typical post — as a carousel_container published 25 Aug 2026, opening "Singer, songwriter, actress, philanthropist, and cultural icon Dolly Parton passed away to". Treat that post as a template, not a fluke: repeat its format and its opening move.
Captions & hashtags: 50% of sampled posts carry both a caption and at least one hashtag; a well-kept feed sits above 80%. The most-used tag is #photoark (2× in the sample, averaging 0.01% engagement on the posts it appears on). Association, not causation — tags travel with the posts, they do not by themselves cause them.
Best time to post: Wed carries the highest measured engagement of any posting day in the sample at 0.04%. Most sampled posts go out around 10:00 (2 of 10). This is the account's own posting record, not an audience-activity metric — Instagram keeps those private to the owner.

5 post ideas for this account

1.Rebuild the carousel_container that drew 306.8K likes as a series — same structure, new subject, published on Wed.
2.A feed that answers the question the audience keeps asking in comments — the account averages 436 comments a post, so the raw material is already there.
3.A post that ends on an explicit question. The comment-to-like ratio is 0.57%, below the 1–3% healthy band: the audience is scrolling past rather than replying.
4.Re-issue the strongest evergreen subject with a full caption and 3–5 tags — only 50% of sampled posts currently carry both.
5.A recurring weekly slot on Wed, so the 21.4 posts a week become predictable rather than bursty.

Copy as prompt

One self-contained prompt carrying this account's real measured numbers. Paste it into any AI assistant and it will write a 4-week plan specific to this account rather than a generic one.

You are a social media strategist. Here is a public audit of the Instagram
account @natgeo (National Geographic), retrieved 28 Aug 2026.
Sample: 10 public posts.

Audience: 268,696,169 followers, Mega tier.
Engagement rate by followers: 0.03% (peer typical 0.35%, top decile 0.90%).
Average likes 76,619 (median 36,374).
Average comments 436 (median 197).
Comment-to-like ratio: 0.57%.
Posting cadence: 21.4 posts/week, average 0.3 days between posts.
Format mix observed: clips 4/10, feed 3/10, carousel_container 3/10.
Best post drew 8.44x the median post's likes.
Captions with at least one hashtag: 50%.
Most-used hashtag: #photoark (2 of 10 sampled posts).
Strongest measured posting day: Wed at 0.04% engagement.
Most common posting hour: 10:00 local.
Instapect Score 44/100 (D) — High-Volume, Low-Signal.
Weaknesses: Engagement sits in the bottom quartile of its tier.

Using only the numbers above, produce a 4-week content plan for this account:
a weekly posting schedule, the format for each slot, 10 post concepts with
hooks, a caption template, and a hashtag strategy. Be specific to this
account's actual performance pattern. Do not invent metrics.

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Methodology & caveats

What this report measures, how, and what it deliberately does not claim.

What this account does not make measurable

2 pinned posts were detected at the head of the response and excluded from the content window, leaving 10 of the 12 returned items. Pinned posts hold permanent placement and keep accumulating engagement, and the oldest one manufactures a gap that never happened — so they are excluded from cadence, gaps, regularity, format mix and every average. They still appear in the content leaderboard, badged "Pinned".
The content sample is the 10-item recent-posts window. The reels endpoint reaches further back and covers Reels only, so it is used to enrich matched items with their play count (4 matched) — never to extend the sample, which would inflate the Reel share and corrupt cadence.
8 older Reels outside the content window are shown separately in "Top Reels by plays" with their own window, and are excluded from every average, the format mix and all cadence maths.
Play counts are published public counts shown only where the provider returns them. They are not reach, views or watch time, and none of those are available for a public-profile audit.

KPI definitions

Engagement rate by followers = (average likes + average comments) ÷ followers × 100.
Median engagement rate = the middle post's engagement rate in the sample; robust to viral outliers.
Posting cadence = (sampled posts − 1) ÷ days spanned × 7. Intervals, not posts: n posts span n−1 gaps. Unavailable below 2 posts or a zero-day window.
Instapect Score = 0.20 × Reach + 0.30 × Engagement + 0.20 × Engagement Quality + 0.15 × Consistency + 0.15 × Content Performance + 0.15 × Growth Signals, renormalised over the sub-scores that could be measured.
Comment-to-like ratio = average comments ÷ average likes × 100. A healthy conversational account sits between 1% and 3%.

Sample, source & limits

10 public posts sampled (10 usable for like-based metrics) · retrieved 28 Aug 2026 · served from the 24-hour cache.
Only lawfully-visible public signals are used: published posts, visible counts, captions, hashtags, mentions and timestamps.
Instapect never reports reach, impressions, audience demographics, Story insights or Reels watch-time. Those are private to the account owner and any tool claiming them for a third party is guessing.
Benchmarks are published industry medians by follower tier and are indicative, not guarantees. Any forward-looking figure is labelled an estimate with its method stated.

Category: Brands audit reports

Comparable profiles

Same category, closest follower tier — audited on identical sampling rules, so the numbers can be read side by side.

This report is built only from lawfully-visible public Instagram signals — published posts and visible counts. It contains no reach, impressions, demographics, Story insights or watch-time, because nobody outside the account can see those. Request removal and the report is delisted from the directory, the category hubs and the sitemap.