Neymar Jr Verified

@neymarjr · Athlete

Not published
Followers: Not published
Following: 6,147
Posts

46Instapect ScoreD+

Instapect Score

46/100 · grade D+ — a performance read, benchmarked against under 10K followers.

Nano tier0 followersAudience Reach0/100Benchmarked against under 10K followers

Engagement rate: Not measurable
Avg likes: 2.4M
Avg comments: 4,328
Cadence: 2.2
Comment-to-like: 0.18%
Median ER: Not measurable

Public-profile audit · 12 posts sampled · retrieved 28 Aug 2026· served from 24h cache

@santosfc & Brazil 🇧🇷 10

linktr.ee/neymarjr

How the score was built

The verdict is at the top of the page; this is the reasoning underneath it. Every sub-score prints its own weight and formula — no black box.

Archetype

Developing Profile

No single pattern dominates yet. The sub-scores below show which dimension moves the result most.

Nominal weights: Reach 20% · Engagement 30% · Engagement Quality 20% · Consistency 15% · Content Performance 15% · Growth 15% · composite from 3 of 6 signals — unavailable sub-scores are excluded from both sums, not scored zero

Audience Reach

0 /100

Nano tier

0 followers (under 10K followers). An asset score: how many people this account can reach. It does not move with how well the posts perform.

Reach

Not measurable

Weight 20% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100

Follower count is unavailable, so audience size cannot be scored.

Engagement

Not measurable

Weight 30% · piecewise-linear percentile curve for under 10K followers: 0%→5, p25 1.20%→30, p50 2.50%→55, p90 5.00%→85, 9.00%→100

Follower count is unavailable, so engagement rate by followers cannot be divided.

Engagement Quality

14 /100

0.18 comments per 100 likes, well below the 1–3% healthy band — the audience is scrolling past rather than replying. A comment costs far more effort than a like, so this ratio measures conversation rather than reach.

Weight 20% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100

0.18 comments per 100 likes mapped as 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100.

Consistency

51 /100

Posting cadence 2.19 posts per week, approaching the healthy 3–7 per week band. Gaps between posts vary by 0.64× the mean gap of 3.2 days — under 0.5× reads as a dependable rhythm.

Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)

regularity 0.36 (1 − stdev 2.1d ÷ mean gap 3.2d) and cadence factor 0.73 from 2.2 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).

Content Performance

84 /100

The best post in the window drew 4.7× the median post's likes — 1× means no post ever breaks out, 3× or more means the account reliably produces outliers worth repeating. 42% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 3 distinct formats.

Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)

upside 4.74× (top post 7,920,848 likes ÷ median 1,671,046) scoring 97, enrichment 0.42 (caption + ≥1 hashtag), format mix 1.0 (3 distinct product types).

Growth Signals

Not measurable

Weight 15% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks

This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.

Growth & cadence

Instagram publishes no follower history, so Instapect builds its own: every audit records a snapshot, and the trend below is measured across those snapshots. Everything else here comes from the visible posting record.

Follower growth

Engagement rate per post (%)

This account hides like counts, or its follower count is unavailable, so a per-post engagement rate cannot be computed from public data. See the comment-only metrics instead.

Likes and comments per post

Unit: absolute interactions per post.

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Engagement diagnostics

Averages are easily distorted by one viral post. The median tells you what a typical post actually does — read them side by side.

Average engagement rate

—

Mean of (likes + comments) ÷ followers

Comment-only engagement rate

—

Comments ÷ followers × 100 — the honest fallback when likes are hidden

Median engagement rate

—

Middle post in the sample

Comment-to-like ratio

0.2%

Higher means more conversational audience

Like-based sample

12of 12 posts

Every sampled post shows its like count. Comment metrics use all 12 posts.

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Content leaderboard

Posts ranked by engagement rate by followers. Pinned posts are shown because a reader will recognise them, but they sit outside the measured window and feed no average, rate or rhythm.

#	Post	Date	Format	Likes	Comments	Plays	ER
1	POV: You get to challenge your idol 🤩 @neymarjr @edu_conceicao09 #neymarjr #footballboots #futebol #jogabonito #nextgen	24 Jul 2026	reel	1.3M	10.5K	38.7M	—
2	A tarde de hoje foi muito gostosa 🐝🐞 Reunimos as crianças para um dia de oficinas, brincadeiras, muita música e diversão! Decor: @flaviaribeiro_festas	30 Jul 2026	reel	2.9M	14.9K	46.1M	—
3	Hoje fui pego de surpresa… ser homenageado no seu time do coração é incrível. Fazer parte da historia do @santosfc é uma honra! Agradeço a Deus em primeiro lugar, a minha família e a toda nação santista que me acompanhou desde meus primeiros passos na base do SANTOS FC! Tivemos muitos momentos emocionantes e eternos… mas também tivemos momentos ruins e todos vocês estiveram ao meu lado. Sou um torcedor que está dentro do campo, lutando, brigando e dando tudo que eu posso a todo momento, já errei inúmeras vezes e ainda vou errar (espero que não) mas sempre querendo o melhor pro peixão! Obrigado NAÇÃO SANTISTA, por tudo 🤍🖤	30 Jul 2026	carousel	4.4M	112		—
4	Começou! O 6º @leilaoinstitutoneymarjr já está acontecendo em prol das crianças e adolescentes do @institutoneymarjr. Nesta edição, celebramos também os 11 anos de uma iniciativa que nasceu do sonho da família de @neymarjr e que, ao longo dessa trajetória, vem transformando milhares de vidas por meio da educação, do esporte, da cultura e de oportunidades. Uma noite de solidariedade, propósito e união. 💚💛 — It has begun! The 6th @leilaoinstitutoneymarjr is now underway in support of the children and teenagers of @institutoneymarjr. This edition also celebrates the 11th anniversary of an initiative born from the dream of @neymarjr’s family, which has been transforming thousands of lives through education, sports, culture, and opportunities. A night of solidarity, purpose, and unity. 💚💛 #InstitutoNeymarJr #NeymarJr #ProjetoSocial #INJR	4 Aug 2026	carousel	2.6M	8,573		—
5	Entre tantos gols inesquecíveis, existe um que transforma vidas todos os dias. O gol mais bonito de @neymarjr se chama @institutoneymarjr. 💚 Uma história construída com amor, propósito e oportunidades para milhares de crianças, adolescentes e suas famílias. — Among so many unforgettable goals, there is one that changes lives every single day. @neymarjr’s most beautiful goal is called @institutoneymarjr. 💚 A story built on love, purpose, and opportunities for thousands of children, teenagers, and their families. #InstitutoNeymarJr #NeymarJr #INJR #ProjetoSocial #LeilãoINJR Produção e realização do evento: @wnbproducoes Direção geral do evento: @vildomaroficial Produção de vídeo: @romaofilmes	4 Aug 2026	reel	406K	10.7K	13.8M	—
6	Leilão ✅ Classificação ✅ Day off ✅	5 Aug 2026	carousel	5.2M	95		—
7	FUTURE proof 🔮😏 #NeymarJr #footballboots #jogabonito #futebol	12 Aug 2026	image	976.9K	5,954		—
8	Por aí 😉	15 Aug 2026	carousel	7.9M	60		—
9	3 pontos importantes hoje, parabéns equipe! Seguimos juntos 🤍🖤	17 Aug 2026	image	1.1M	43		—
10	Todo mundo sabe que sou apaixonado por games e a cadeira é o ítem mais importante do meu setup🎮🔥 Desenhada por mim para todos vocês, esta é a minha linha de cadeiras gamer, em collab com a @flexformbr . Agora sim, vocês poderão jogar no meu estilo 💥🎮 #Flexform #NeymarJr	19 Aug 2026	reel	216.2K	15	12M	—

Top Reels by plays

Published play counts only — not reach, views or watch time.

Separate population from the audit sample · 12 Reels with a published play count · 25 Jun 2026 – 19 Aug 2026 · includes 8 Reels older than the 12-post content window, excluded from every metric above.

A tarde de hoje foi muito gostosa 🐝🐞 Reunimos as crianças para um dia de oficinas, brincadeiras, muita música e diversão! Decor: @flaviaribeiro_festas
46.1M
plays
POV: You get to challenge your idol 🤩 @neymarjr @edu_conceicao09 #neymarjr #footballboots #futebol #jogabonito #nextgen
38.7M
plays
Existem coincidências que nos fazem acreditar. Um camisa 10 da Vila, em sua quarta e última oportunidade, em solo mexicano. Coincidências? O Rei do Futebol @pele e o @neymarjr fizeram e fazem o Brasil acreditar. Porque nossa camisa 10 é (e sempre será) motivo de respeito, orgulho e esperança. Pley By Ney. A torcida camisa 10.
37M
plays
If this disappears, you saw nothing 👀👟 #PUMAShowtime #NeymarJr #jogabonito #footballboots
35.3M
plays
Hydration break with @pleybyney ✋😜🤚
34.7M
plays

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Hashtags & mentions

Frequency from captions in the sample, with the average engagement rate of the posts each tag appears on. Association, not causation.

Top hashtags

#neymarjr5× · —
#footballboots2× · —
#futebol2× · —
#jogabonito2× · —
#institutoneymarjr2× · —
#projetosocial2× · —
#injr2× · —
#nextgen1× · —
#leilãoinjr1× · —
#flexform1× · —

Top mentions

@neymarjr · 3×
@institutoneymarjr. · 2×
@edu_conceicao09 · 1×
@flaviaribeiro_festas · 1×
@santosfc · 1×
@leilaoinstitutoneymarjr · 1×
@wnbproducoes · 1×
@vildomaroficial · 1×

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Action plan

Prioritised by expected impact, written from the measured data above. The advisor sees only the metrics this report could actually compute — never an estimate, never a metric Instagram keeps private.

Content plan

Built by arithmetic over this account's audited sample — no estimates, no metrics Instagram keeps private. Anything that could not be measured is left out rather than guessed.

Target cadence: Measured cadence is 2.2 posts per week, averaging 3.2 days between posts. Recommendation: lift from 2.2 to 3–4 posts a week. The 3–7 per week band is where consistency scores highest without thinning each post's engagement.
Format mix to shift toward: Observed across the 12-post window: carousel_container 6/12, clips 4/12, feed 2/12. carousel_container leads at 6 of 12. Keep the leading format as the backbone and rotate the others deliberately rather than incidentally.
What the best post did differently: The strongest post in the window drew 7.9M likes against a median of 1.7M — 4.74× the typical post — as a carousel_container published 15 Aug 2026, opening "Por aí 😉". Treat that post as a template, not a fluke: repeat its format and its opening move.
Captions & hashtags: 42% of sampled posts carry both a caption and at least one hashtag; a well-kept feed sits above 80%. The most-used tag is #neymarjr (5× in the sample). Association, not causation — tags travel with the posts, they do not by themselves cause them.
Best time to post: Most sampled posts go out around 00:00 (2 of 12). This is the account's own posting record, not an audience-activity metric — Instagram keeps those private to the owner.

5 post ideas for this account

1.Rebuild the carousel_container that drew 7.9M likes as a series — same structure, new subject, published on the account's strongest posting day.
2.A clips that answers the question the audience keeps asking in comments — the account averages 4,328 comments a post, so the raw material is already there.
3.A post that ends on an explicit question. The comment-to-like ratio is 0.18%, below the 1–3% healthy band: the audience is scrolling past rather than replying.
4.Re-issue the strongest evergreen subject with a full caption and 3–5 tags — only 42% of sampled posts currently carry both.
5.A short, cheap-to-produce format the account can sustain weekly — cadence is 2.2 posts a week and consistency is the sub-score with the most headroom.

Copy as prompt

One self-contained prompt carrying this account's real measured numbers. Paste it into any AI assistant and it will write a 4-week plan specific to this account rather than a generic one.

You are a social media strategist. Here is a public audit of the Instagram
account @neymarjr (Neymar Jr), retrieved 28 Aug 2026.
Sample: 12 public posts.

Audience: 0 followers, Nano tier.
Average likes 2,433,451 (median 1,671,046).
Average comments 4,328 (median 503).
Comment-to-like ratio: 0.18%.
Posting cadence: 2.2 posts/week, average 3.2 days between posts.
Format mix observed: carousel_container 6/12, clips 4/12, feed 2/12.
Best post drew 4.74x the median post's likes.
Captions with at least one hashtag: 42%.
Most-used hashtag: #neymarjr (5 of 12 sampled posts).
Most common posting hour: 00:00 local.
Instapect Score 46/100 (D+) — Developing Profile.

Using only the numbers above, produce a 4-week content plan for this account:
a weekly posting schedule, the format for each slot, 10 post concepts with
hooks, a caption template, and a hashtag strategy. Be specific to this
account's actual performance pattern. Do not invent metrics.

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Create a free account to read the full AI action plan, the content plan, post ideas, hashtag strategy and best time to post for this account.

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Methodology & caveats

What this report measures, how, and what it deliberately does not claim.

What this account does not make measurable

Follower count is 0 or unavailable, so engagement rate cannot be computed (division by zero). Average likes and comments are shown as raw counts instead.
The content sample is the 12-item recent-posts window. The reels endpoint reaches further back and covers Reels only, so it is used to enrich matched items with their play count (4 matched) — never to extend the sample, which would inflate the Reel share and corrupt cadence.
8 older Reels outside the content window are shown separately in "Top Reels by plays" with their own window, and are excluded from every average, the format mix and all cadence maths.
Play counts are published public counts shown only where the provider returns them. They are not reach, views or watch time, and none of those are available for a public-profile audit.

KPI definitions

Engagement rate by followers = (average likes + average comments) ÷ followers × 100.
Median engagement rate = the middle post's engagement rate in the sample; robust to viral outliers.
Posting cadence = (sampled posts − 1) ÷ days spanned × 7. Intervals, not posts: n posts span n−1 gaps. Unavailable below 2 posts or a zero-day window.
Instapect Score = 0.20 × Reach + 0.30 × Engagement + 0.20 × Engagement Quality + 0.15 × Consistency + 0.15 × Content Performance + 0.15 × Growth Signals, renormalised over the sub-scores that could be measured.
Comment-to-like ratio = average comments ÷ average likes × 100. A healthy conversational account sits between 1% and 3%.

Sample, source & limits

12 public posts sampled (12 usable for like-based metrics) · retrieved 28 Aug 2026 · served from the 24-hour cache.
Only lawfully-visible public signals are used: published posts, visible counts, captions, hashtags, mentions and timestamps.
Instapect never reports reach, impressions, audience demographics, Story insights or Reels watch-time. Those are private to the account owner and any tool claiming them for a third party is guessing.
Benchmarks are published industry medians by follower tier and are indicative, not guarantees. Any forward-looking figure is labelled an estimate with its method stated.

Category: Football audit reports

Comparable profiles

Same category, closest follower tier — audited on identical sampling rules, so the numbers can be read side by side.

This report is built only from lawfully-visible public Instagram signals — published posts and visible counts. It contains no reach, impressions, demographics, Story insights or watch-time, because nobody outside the account can see those. Request removal and the report is delisted from the directory, the category hubs and the sitemap.