Weight 20% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100
Follower count is unavailable, so audience size cannot be scored.
Weight 30% · piecewise-linear percentile curve for under 10K followers: 0%→5, p25 1.20%→30, p50 2.50%→55, p90 5.00%→85, 9.00%→100
Follower count is unavailable, so engagement rate by followers cannot be divided.
Engagement Quality
28 /100
0.46 comments per 100 likes, well below the 1–3% healthy band — the audience is scrolling past rather than replying. A comment costs far more effort than a like, so this ratio measures conversation rather than reach.
Weight 20% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100
0.46 comments per 100 likes mapped as 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100.
Posting cadence 1.54 posts per week, approaching the healthy 3–7 per week band. Gaps between posts vary by 0.43× the mean gap of 4.6 days — under 0.5× reads as a dependable rhythm.
Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)
regularity 0.57 (1 − stdev 2.0d ÷ mean gap 4.6d) and cadence factor 0.51 from 1.5 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).
Content Performance
70 /100
The best post in the window drew 4.9× the median post's likes — 1× means no post ever breaks out, 3× or more means the account reliably produces outliers worth repeating. 10% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 1 distinct format.
Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)
upside 4.94× (top post 948,470 likes ÷ median 192,165) scoring 99, enrichment 0.10 (caption + ≥1 hashtag), format mix 0.5 (1 distinct product type).
Growth Signals
Not measurable
Weight 15% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks
This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.