256,429 followers puts this account in the Mid tier (100K–500K followers). This is an asset score — how many people the account can reach — and it never moves based on how well the posts perform.

Weight 20% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100

log10(256,429) = 5.41, mapped as 25 + (L − 3) × 20 across the 1K–1M range (1K=25, 10K=45, 100K=65, 1M=85, 10M=100).

Engagement rate 15.17%, at or above the 1.60% top-decile rate for accounts with 100K–1M followers. Typical is 0.70%.

Weight 30% · piecewise-linear percentile curve for 100K–1M followers: 0%→5, p25 0.35%→30, p50 0.70%→55, p90 1.60%→85, 2.88%→100

Engagement rate 15.17% mapped onto the 100K–1M followers percentile curve (0%→5, p25 0.35%→30, p50 0.70%→55, p90 1.60%→85), measured across 12 of 12 sampled posts with visible like counts.

0.59 comments per 100 likes, below the 1–3% healthy band. A comment costs far more effort than a like, so this ratio measures conversation rather than reach.

Weight 20% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100

0.59 comments per 100 likes mapped as 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100.

Posting cadence 6.41 posts per week, inside the healthy 3–7 per week band. Gaps between posts vary by 0.45× the mean gap of 1.1 days — under 0.5× reads as a dependable rhythm.

Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)

regularity 0.55 (1 − stdev 0.5d ÷ mean gap 1.1d) and cadence factor 1.00 from 6.4 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).

The best post in the window drew 5.0× the median post's likes — 1× means no post ever breaks out, 3× or more means the account reliably produces outliers worth repeating. 100% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 2 distinct formats.

Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)

upside 5.00× (top post 357,262 likes ÷ median 4,381) scoring 100, enrichment 1.00 (caption + ≥1 hashtag), format mix 1.0 (2 distinct product types).

Followers moved +21.65% per week across the observed window. Flat (0%) sits at the 50 midpoint; +1%/week is a fast-growing account, and anything negative means the audience is shrinking.

Weight 15% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks

+21.65% followers per week over 0.0 weeks of Instapect snapshots, mapped as 50 + weekly% × 25.