Taylor Swift Verified

@taylorswift

Not published
Followers: Not published
Following: 708
Posts

28Instapect ScoreF

Instapect Score

28/100 · grade F — a performance read, benchmarked against under 10K followers.

Nano tier0 followersAudience Reach0/100Benchmarked against under 10K followers

Engagement rate: Not measurable
Avg likes: 3.5M
Avg comments: 0
Cadence: 0.3
Comment-to-like: 0.00%
Median ER: Not measurable

Public-profile audit · 10 posts sampled (2 pinned excluded) · retrieved 28 Aug 2026· served from 24h cache

Original song "I Knew It, I Knew You," for Toy Story 5, out now! ☁️

taylor.lnk.to/TSIKnewItIKnewYou

How the score was built

The verdict is at the top of the page; this is the reasoning underneath it. Every sub-score prints its own weight and formula — no black box.

Archetype

Developing Profile

No single pattern dominates yet. The sub-scores below show which dimension moves the result most.

Nominal weights: Reach 20% · Engagement 30% · Engagement Quality 20% · Consistency 15% · Content Performance 15% · Growth 15% · composite from 2 of 6 signals — unavailable sub-scores are excluded from both sums, not scored zero

Audience Reach

0 /100

Nano tier

0 followers (under 10K followers). An asset score: how many people this account can reach. It does not move with how well the posts perform.

What this means

Posting frequency is the most controllable lever

At 0.25 posts per week — one every 28 days — the account publishes less than once a week. Unlike engagement rate, cadence is entirely within the owner's control, which makes it the cheapest thing on this page to change.

Performance is genuinely consistent

Median likes (3,695,378) are 106% of the average (3,492,097). No viral outlier is propping up the average, so every number in this report describes what a typical post actually does — a dependable baseline is a real asset when planning.

Reach

Not measurable

Weight 20% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100

Follower count is unavailable, so audience size cannot be scored.

Engagement

Not measurable

Weight 30% · piecewise-linear percentile curve for under 10K followers: 0%→5, p25 1.20%→30, p50 2.50%→55, p90 5.00%→85, 9.00%→100

Follower count is unavailable, so engagement rate by followers cannot be divided.

Engagement Quality

Not measurable

Weight 20% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100

The typical post carries 0 comments, below the 5-comment base at which a comment-to-like ratio is statistically meaningful. One or two reactions expressed as a percentage is not a measurement, so the weight is redistributed rather than scored.

Consistency

14 /100

Posting cadence 0.25 posts per week, below the 1-per-week floor most active accounts clear. Gaps between posts vary by 0.82× the mean gap of 27.6 days — under 0.5× reads as a dependable rhythm.

Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)

regularity 0.18 (1 − stdev 22.6d ÷ mean gap 27.6d) and cadence factor 0.08 from 0.3 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).

Content Performance

41 /100

The best post in the window drew 1.3× the median post's likes — 1× means no post ever breaks out, 3× or more means the account reliably produces outliers worth repeating. 10% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 3 distinct formats.

Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)

upside 1.32× (top post 4,864,317 likes ÷ median 3,695,378) scoring 39, enrichment 0.10 (caption + ≥1 hashtag), format mix 1.0 (3 distinct product types).

Growth Signals

Not measurable

Weight 15% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks

This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.

Growth & cadence

Instagram publishes no follower history, so Instapect builds its own: every audit records a snapshot, and the trend below is measured across those snapshots. Everything else here comes from the visible posting record.

Follower growth

Engagement rate per post (%)

This account hides like counts, or its follower count is unavailable, so a per-post engagement rate cannot be computed from public data. See the comment-only metrics instead.

Likes and comments per post

Unit: absolute interactions per post.

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Engagement diagnostics

Averages are easily distorted by one viral post. The median tells you what a typical post actually does — read them side by side.

Average engagement rate

—

Mean of (likes + comments) ÷ followers

Comment-only engagement rate

—

Comments ÷ followers × 100 — the honest fallback when likes are hidden

Median engagement rate

—

Middle post in the sample

Comment-to-like ratio

0.0%

Higher means more conversational audience

Like-based sample

10of 10 posts

Every sampled post shows its like count. Comment metrics use all 10 posts.

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Content leaderboard

Posts ranked by engagement rate by followers. Pinned posts are shown because a reader will recognise them, but they sit outside the measured window and feed no average, rate or rhythm.

#	Post	Date	Format	Likes	Plays	ER
1	It was the End of an Era and we knew it. We wanted to remember every moment leading up to the culmination of the most important and intense chapter of our lives, so we allowed filmmakers to capture this tour and all the stories woven throughout it as it wound down. And to film the final show in its entirety. The Eras Tour \| The Final Show, featuring the entire Tortured Poets Department set, and the first two episodes of The End of an Era, a 6-episode behind-the-scenes docuseries will be yours December 12th on @disneyplus	13 Oct 2025	reel	4.3M	74.8M	—
2	I’ll never forget how excited I was in 2006 when my first album sold 40,000 copies in its first week. I was 16 and couldn’t even fathom that that many people would care enough about my music to invest their time and energy into it. Since then I’ve tried to meet and thank as many people as I could who have given me the chance to chase this insane dream. Here we are all these years later and a hundred times that many people showed up for me this week. I have 4 million thank you’s I want to send to the fans, and 4 million reasons to feel even more proud of this album than I already was. Thank you for going out to celebrate this project in the movie theaters, investing in vinyl, streaming, watching the video, buying CDs, reading the poems I wrote inside the packaging, and immersing yourselves in The Life of a Showgirl. I’ll cherish this feeling forever. Just wow. Thank you for the lovely bouquet 💐 📸: Mert Alas & Marcus Piggott	13 Oct 2025	image	3.8M		—
3	Honestly can’t think of a better way to celebrate my (almost) birthday than to relive the Eras Tour with you! This time we’re going backstage. “The End of an Era”, a 6-episode behind-the-scenes docuseries, streams on @disneyplus beginning Dec 12 🫶	13 Nov 2025	reel	3.5M	63.3M	—
4	Just 11 days until the final show of The Eras Tour is all yours. The Final Show now featuring THE TORTURED POETS DEPARTMENT on @disneyplus beginning December 12 ✨🎂	2 Dec 2025	reel	2.3M	36.5M	—
5	There truly was magic in the eras✨ I can’t wait for you guys to see the first two episodes of The End of an Era and relive The Eras Tour \| The Final Show TOMORROW on @disneyplus starting 12am PT / 3am ET	11 Dec 2025	reel	1.7M	31.9M	—
6	My favorite part about writing is that first spark of an idea. It can happen at any time, for any reason. The idea for the Opalite music video crash landed into my imagination when I was doing promo for The Life of a Showgirl. I was a guest on one of my favorite shows, @TheGrahamNortonShowOfficial. For those of you who aren’t familiar, it’s a UK late night show where Graham Norton (the insanely charismatic and lovable host) invites a random group of actors, entertainers, musicians, etc to be on his show and we all sit there and chat like it’s a dinner party. They even serve wine. Anyway. I remember thinking I got ridiculously lucky with the group I was paired with. Cillian Murphy, Domhnall Gleeson, Greta Lee, @JodieSmith, and @LewisCapaldi. All people whose work I’ve admired from afar. When we were all talking during the broadcast, Domhnall made a light hearted joke about wanting to be in one of my music videos. He’s Irish! He was joking! Except that in that moment during the interview, I was instantly struck with an idea. And so a week later he received an email script I’d written for the Opalite video, where he was playing the starring role. I had this thought that it would be wild if all of our fellow guests on the Graham Norton show that night, including Graham himself, could be a part of it too. Like a school group project but for adults and it isn’t mandatory. To my delight, everyone from the show made the effort to time travel back to the 90’s with us and help with this video. You might even recognize some friendly faces from The Eras Tour. I got to work with one of my favorite people in the world, @rpstam, again! I had more fun than I ever imagined - Made new friends, metaphors, and fashion choices. It was an absolute thrill to create this story and these characters. Shot on film. The Opalite video is out now on Spotify & Apple Music.	6 Feb 2026	carousel	4.6M		—
7	I never want to forget a single detail of this hysterical shoot, and now I don’t have to! Excited to share more of the Opalite Music Video with two extended versions full of dance lessoning, our phenomenal cameos, camcorder footage, gigantic scrunchies & fanny pack angles! Parts 1 & 2 are out now at link in bio	13 Feb 2026	carousel	2.8M		—
8	Just a few Opalite memories to celebrate the Hot 100 #1 you guys just got this song!! I can’t even sum up my excitement and I’m so blown away by the love you’ve shown this song and video. To put this into perspective… This is actually the first time I’ve had two Hot 100 #1s off of one album since my album 1989 came out in 2014, nearly twelve years ago! I know that’s a lot of numbers but it all adds up to me being so thankful to the fans who helped make this happen by welcoming this song into your lives with open arms. Seriously bouncing off the walls about this!! Just wanted to say THANK YOU, might go buy a giant pretzel at the mall to celebrate, iykyk 🥨🌵🪨	24 Feb 2026	carousel	4.9M		—
9	Talking about songwriting > Talking about anything else. Thank you @joecoscarelli and @nytmag. I had the (NY) Time of my life 😎 📷: @stefanruizphoto 🎥: @joshuacharow	28 Apr 2026	image	2.8M		—
10	It’s a Toy Story 🤠 You knew it! My new original song “I Knew It, I Knew You” for Disney and @pixar’s @toystory 5 will be yours on June 5th. I’ve always dreamed of getting to write for these characters who I’ve adored since I was a 5 year old kid watching the first Toy Story movie. I fell instantly in love with Toy Story 5 when I was lucky enough to see it in its early stages, and I wrote this song as soon as I got home from the screening. Sometimes you just know, right? You can pre-order now exclusively on my site and catch Toy Story 5 in theaters June 19th ☁️☁️☁️☁️☁️ 📷: @bethgarrabrant	1 Jun 2026	carousel Pinned	7M		—

Top Reels by plays

Published play counts only — not reach, views or watch time.

Separate population from the audit sample · 12 Reels with a published play count · 19 Apr 2024 – 5 Jun 2026 · includes 7 Reels older than the 10-post content window, excluded from every metric above.

Posted at 12:12 on the 12th. ❤️‍🔥 Tay’s 12th album is called………… pre pre-order now at TaylorSwift.com
187.4M
plays
Back in the office… 😎 #MiamiTSTheErasTour
112.8M
plays
Never been accused of not keeping it 💯
111.9M
plays
It was the End of an Era and we knew it. We wanted to remember every moment leading up to the culmination of the most important and intense chapter of our lives, so we allowed filmmakers to capture this tour and all the stories woven throughout it as it wound down. And to film the final show in its entirety. The Eras Tour | The Final Show, featuring the entire Tortured Poets Department set, and the first two episodes of The End of an Era, a 6-episode behind-the-scenes docuseries will be yours December 12th on @disneyplus
74.8M
plays
We’ll be kicking off the final leg of The Eras Tour this week, which is hard to comprehend. This tour has been the most wondrous experience and I knew I wanted to commemorate the memories we made together in a special way. Well, two ways actually. Excited to announce that The Official Eras Tour Book, filled with my own personal reflections, never-before-seen behind the scenes photos, all the magical memories you guys brought every single night AND …. The Tortured Poets Department: The Anthology on vinyl and CD will all be available for the first time ever only at @Target starting Nov 29th. 🤍 International info coming soon!
72M
plays

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Hashtags & mentions

Frequency from captions in the sample, with the average engagement rate of the posts each tag appears on. Association, not causation.

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Action plan

Prioritised by expected impact, written from the measured data above. The advisor sees only the metrics this report could actually compute — never an estimate, never a metric Instagram keeps private.

Content plan

Built by arithmetic over this account's audited sample — no estimates, no metrics Instagram keeps private. Anything that could not be measured is left out rather than guessed.

Target cadence: Measured cadence is 0.3 posts per week, averaging 27.6 days between posts. Recommendation: lift from 0.3 to 3–4 posts a week. The 3–7 per week band is where consistency scores highest without thinning each post's engagement.
Format mix to shift toward: Observed across the 10-post window: clips 4/10, carousel_container 4/10, feed 2/10. clips leads at 4 of 10. Keep the leading format as the backbone and rotate the others deliberately rather than incidentally.
What the best post did differently: The strongest post in the window drew 4.9M likes against a median of 3.7M — 1.32× the typical post — as a carousel_container published 24 Feb 2026, opening "Just a few Opalite memories to celebrate the Hot 100 #1 you guys just got this song!! I ca". Treat that post as a template, not a fluke: repeat its format and its opening move.
Captions & hashtags: 10% of sampled posts carry both a caption and at least one hashtag; a well-kept feed sits above 80%. The most-used tag is #1 (1× in the sample). Association, not causation — tags travel with the posts, they do not by themselves cause them.
Best time to post: Most sampled posts go out around 13:00 (2 of 10). This is the account's own posting record, not an audience-activity metric — Instagram keeps those private to the owner.

5 post ideas for this account

1.Rebuild the carousel_container that drew 4.9M likes as a series — same structure, new subject, published on the account's strongest posting day.
2.A carousel_container that answers the question the audience keeps asking in comments — the account averages 0 comments a post, so the raw material is already there.
3.A post that ends on an explicit question. The comment-to-like ratio is 0.00%, below the 1–3% healthy band: the audience is scrolling past rather than replying.
4.Re-issue the strongest evergreen subject with a full caption and 3–5 tags — only 10% of sampled posts currently carry both.
5.A short, cheap-to-produce format the account can sustain weekly — cadence is 0.3 posts a week and consistency is the sub-score with the most headroom.

Copy as prompt

One self-contained prompt carrying this account's real measured numbers. Paste it into any AI assistant and it will write a 4-week plan specific to this account rather than a generic one.

You are a social media strategist. Here is a public audit of the Instagram
account @taylorswift (Taylor Swift), retrieved 28 Aug 2026.
Sample: 10 public posts.

Audience: 0 followers, Nano tier.
Average likes 3,492,097 (median 3,695,378).
Average comments 0 (median 0).
Comment-to-like ratio: 0.00%.
Posting cadence: 0.3 posts/week, average 27.6 days between posts.
Format mix observed: clips 4/10, carousel_container 4/10, feed 2/10.
Best post drew 1.32x the median post's likes.
Captions with at least one hashtag: 10%.
Most-used hashtag: #1 (1 of 10 sampled posts).
Most common posting hour: 13:00 local.
Instapect Score 28/100 (F) — Developing Profile.
Strengths: Performance is genuinely consistent.
Weaknesses: Posting frequency is the most controllable lever.

Using only the numbers above, produce a 4-week content plan for this account:
a weekly posting schedule, the format for each slot, 10 post concepts with
hooks, a caption template, and a hashtag strategy. Be specific to this
account's actual performance pattern. Do not invent metrics.

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Create a free account to read the full AI action plan, the content plan, post ideas, hashtag strategy and best time to post for this account.

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Methodology & caveats

What this report measures, how, and what it deliberately does not claim.

What this account does not make measurable

Follower count is 0 or unavailable, so engagement rate cannot be computed (division by zero). Average likes and comments are shown as raw counts instead.
2 pinned posts were detected at the head of the response and excluded from the content window, leaving 10 of the 12 returned items. Pinned posts hold permanent placement and keep accumulating engagement, and the oldest one manufactures a gap that never happened — so they are excluded from cadence, gaps, regularity, format mix and every average. They still appear in the content leaderboard, badged "Pinned".
The content sample is the 10-item recent-posts window. The reels endpoint reaches further back and covers Reels only, so it is used to enrich matched items with their play count (5 matched) — never to extend the sample, which would inflate the Reel share and corrupt cadence.
7 older Reels outside the content window are shown separately in "Top Reels by plays" with their own window, and are excluded from every average, the format mix and all cadence maths.
Play counts are published public counts shown only where the provider returns them. They are not reach, views or watch time, and none of those are available for a public-profile audit.

KPI definitions

Engagement rate by followers = (average likes + average comments) ÷ followers × 100.
Median engagement rate = the middle post's engagement rate in the sample; robust to viral outliers.
Posting cadence = (sampled posts − 1) ÷ days spanned × 7. Intervals, not posts: n posts span n−1 gaps. Unavailable below 2 posts or a zero-day window.
Instapect Score = 0.20 × Reach + 0.30 × Engagement + 0.20 × Engagement Quality + 0.15 × Consistency + 0.15 × Content Performance + 0.15 × Growth Signals, renormalised over the sub-scores that could be measured.
Comment-to-like ratio = average comments ÷ average likes × 100. A healthy conversational account sits between 1% and 3%.

Sample, source & limits

10 public posts sampled (10 usable for like-based metrics) · retrieved 28 Aug 2026 · served from the 24-hour cache.
Only lawfully-visible public signals are used: published posts, visible counts, captions, hashtags, mentions and timestamps.
Instapect never reports reach, impressions, audience demographics, Story insights or Reels watch-time. Those are private to the account owner and any tool claiming them for a third party is guessing.
Benchmarks are published industry medians by follower tier and are indicative, not guarantees. Any forward-looking figure is labelled an estimate with its method stated.

Category: Music audit reports

Comparable profiles

Same category, closest follower tier — audited on identical sampling rules, so the numbers can be read side by side.

This report is built only from lawfully-visible public Instagram signals — published posts and visible counts. It contains no reach, impressions, demographics, Story insights or watch-time, because nobody outside the account can see those. Request removal and the report is delisted from the directory, the category hubs and the sitemap.