CSUSM SUSTAINABILITY

@sustaincsusm

1,815
Followers: 722
Following: 12
Posts

65Instapect ScoreB−

Instapect Score

65/100 · grade B− — a performance read, benchmarked against under 5K followers.

Nano tier1,815 followersAudience Reach30/100Benchmarked against under 5K followers

Engagement rate: 5.69%
Avg likes: 103
Avg comments: 0
Cadence: 1.0
Comment-to-like: 0.39%
Median ER: 3.58%

Public-profile audit · 10 posts sampled (2 pinned excluded) · retrieved 7 Sept 2026· served from cache

Sustainability at CSUSM is a campus-wide initiative 🐾🌎 Get involved & help make our campus a leader in sustainability! 💙♻️ #JourneytoZeroWaste

linktr.ee/sustaincsusm

Profile snapshot

Headline public metrics for @sustaincsusm, from 10 sampled posts. Averages sit beside medians so one viral post cannot flatter the picture.

Engagement rate

5.69%

(avg likes + avg comments) ÷ followers · median 3.58% · under 5K followers

Average likes

103

Median 65 · 10 posts with a visible like count

Average comments

Median 0 · comment-to-like 0.4%

Posting cadence

1.0posts / week

About one post every 6.9 days

How the score was built

The verdict is at the top of the page; this is the reasoning underneath it. Every sub-score prints its own weight and formula — no black box.

Archetype

Breakout Creator

Produces outliers well above its own baseline. The best posts are a template, not luck.

Nominal weights: Engagement 35% · Engagement Quality 25% · Consistency 15% · Content Performance 15% · Growth 10%. Audience Reach is context only and carries no weight — every account is graded against peers in its own follower tier · composite from 3 of 5 signals — unavailable sub-scores are excluded from both sums, not scored zero

Audience Reach

30 /100

Nano tier

1,815 followers (under 10K followers). An asset score: how many people this account can reach. It does not move with how well the posts perform.

Audience Reach

30 /100

1,815 followers puts this account in the Nano tier (under 10K followers). This is an asset score — how many people the account can reach — and it never moves based on how well the posts perform.

Weight 0% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100

log10(1,815) = 3.26, mapped as 25 + (L − 3) × 20 across the 1K–1M range (1K=25, 10K=45, 100K=65, 1M=85, 10M=100).

Engagement

68 /100

Engagement rate 5.69%, above the 4.00% typical rate for accounts with under 5K followers. Typical is 4.00%.

Weight 35% · piecewise-linear percentile curve for under 5K followers: 0%→5, p25 2.00%→30, p50 4.00%→55, p90 8.00%→85, 14.40%→100

Engagement rate 5.69% mapped onto the under 5K followers percentile curve (0%→5, p25 2.00%→30, p50 4.00%→55, p90 8.00%→85), measured across 10 of 10 sampled posts with visible like counts.

Engagement Quality

Not measurable

Weight 25% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100

The typical post carries 0 comments, below the 5-comment base at which a comment-to-like ratio is statistically meaningful. One or two reactions expressed as a percentage is not a measurement, so the weight is redistributed rather than scored.

Consistency

40 /100

Posting cadence 1.01 posts per week, approaching the healthy 3–7 per week band. Gaps between posts vary by 0.57× the mean gap of 6.9 days — under 0.5× reads as a dependable rhythm.

Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)

regularity 0.43 (1 − stdev 3.9d ÷ mean gap 6.9d) and cadence factor 0.34 from 1.0 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).

Content Performance

85 /100

The best post in the window drew 5.0× the median post's likes — 1× means no post ever breaks out, 3× or more means the account reliably produces outliers worth repeating. 40% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 2 distinct formats.

Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)

upside 5.00× (top post 457 likes ÷ median 65) scoring 100, enrichment 0.40 (caption + ≥1 hashtag), format mix 1.0 (2 distinct product types).

Growth Signals

Not measurable

Weight 10% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks

This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.

Growth & cadence

Instagram publishes no follower history, so Instapect builds its own: every audit records a snapshot, and the trend below is measured across those snapshots. Everything else here comes from the visible posting record.

Follower growth

Engagement rate per post (%)

Oldest to newest across the sampled posts. Unit: % of followers.

Likes and comments per post

Unit: absolute interactions per post.

Free account required

Create a free account to see when this account posts and when its audience actually responds — weekday mix and hour-of-day heatmap.

Create a free account Sign in

Engagement diagnostics

Averages are easily distorted by one viral post. The median tells you what a typical post actually does — read them side by side.

Average engagement rate

5.69%

Mean of (likes + comments) ÷ followers

Comment-only engagement rate

0.02%

Comments ÷ followers × 100 — the honest fallback when likes are hidden

Median engagement rate

3.58%

Middle post in the sample

Comment-to-like ratio

0.4%

Higher means more conversational audience

Like-based sample

10of 10 posts

Every sampled post shows its like count. Comment metrics use all 10 posts.

Free account required

Create a free account to see the full engagement distribution — how far the best and worst posts sit from the median.

Create a free account Sign in

Content leaderboard

Posts ranked by engagement rate by followers. Pinned posts are shown because a reader will recognise them, but they sit outside the measured window and feed no average, rate or rhythm.

#	Post	Date	Format	Likes	Comments	Plays	ER
1	Learn about Black Oak Hall’s new trash chutes!! We are so excited about this cool new tech that will make zero waste behaviors even easier! See you at move-in Cougars!! 💙♻️ #zerowaste #sustainability #trashchutes #collegedorm #dormmovein	25 Aug 2026	reel	457	3	14.4K	25.34%
2	Sustainability program is now accepting clothing donations for Cougar Thrifts! You can drop off pre-loved clothing, shoes, and accessories through Oct. 9th. We’ll sort all the donations on Oct. 9th! 🌱 Drop-off Location: Administration Building rm. 4700 🌱 Time: During regular office hours, 8 am - 5 pm Monday through Friday #sustainability #thrift #journeytozerowaste #cougarthrifts #csusm	2 Oct 2024	reel Pinned	134	4	4,633	7.60%
3	Congratulations to our campus partners in Safety, Health & Sustainability (SHS)! SHS received three Innovation Awards for the Student Lab Coat Checkout Program at the annual conference of the Campus Safety, Health and Environmental Management Association (CSHEMA). Launched last spring through a collaboration between SHS, the University Library, and the Department of Chemistry & Biochemistry, the program provides currently enrolled CSUSM students with free access to borrowed lab coats for up to 16 weeks. By reducing financial barriers and supporting hands-on learning, the initiative served 241 students in its first semester. We’re proud to have collaborated on this award-winning program and to see the impact of this cross-campus partnership recognized. #CSUSM #CSUSMLibrary #LibraryReserves #LabCoats	22 Jul 2026	carousel	114	0		6.28%
4	Save Money on Textbooks & Borrow a Lab Coat! The University Library is hosting several tabling events to help students save money on textbooks this semester! Library Reserves staff and librarians will be available to answer questions and help you find the most affordable places to purchase or access your textbooks. Don't Go Textbook Broke Events 📚 September 2-9, 2026 11:00 a.m.–2:00 p.m. Inside Kellogg Library Lab Coats Available! 🥼 Thursday, September 3, 2026 11:00 a.m.–2:00 p.m. Outside Kellogg Library, 3rd Floorm Entrance The University Library has partnered with Safety, Health, & Sustainability to offer semester-long lab coat checkouts for students. Swipe ➡️ to learn more! #CSUSM #CSUSMLibrary #DGTB	2 Sept 2026	carousel	90	0		4.96%
5	Kinda chic to be sustainable ♻️🌎	12 Aug 2026	carousel	80	0		4.41%
6	Did you know we have 5 solar-powdered charging benches on campus? 🔌☀️ These charging benches have wireless charging for your phone and outlets if you have a plug. They are powered by the sun, so it is completely free to use! They help keep our campus sustainable and it’s a great place to relax at! 😎 They are located at: 1. Engineering Pavilion (2) 2. Palm Court 3. Arts Building 4. USU Loop	30 Jul 2026	reel	67	0	1,660	3.69%
7	Interested in learning about compost? Swipe to learn some of the basics! For more information, check out our webpage www.csusm.edu/sustainability #sustaincsusm #compost #composting #compost101 #csusanmarcos #calstatesanmarcos #thecompostgroup #zerowaste #journeytozerowaste #zerowasteby2025	3 Aug 2022	carousel Pinned	65	1		3.64%
8	Exciting news Cougars, the new Kwíila Dining now allows students to take food to-go using OZZI containers! 🍏 The OZZI reuse system helps reduce landfill waste, eliminates paper and foam containers, and is user-friendly! 🌎	6 Aug 2026	reel	63	0	2,645	3.47%
9	Here are some reusable swaps you can make to be more sustainable!  Confetti-> check out bubble machine at Kellogg library Disposable bag-> reusable bag Plastic utensils-> reusable utensils Plastic bottle-> reusable bottle Paper-> digital	9 Jul 2026	reel	58	1	1,531	3.25%
10	🚨Spoiler alert: - Food waste & organics go into the compost 🍃 - Plastic, aluminum, and glass bottles to go recycle ♻️ - and chips bags, candy wrappers, and plastic straws go to the landfill 🗑️ Need more info on how to be sustainable at CSUSM? Visit our webpage and view our sustainability guides to help you out! #sustainability #zerowaste #wastesorting #recycle #compost	21 Jul 2026	reel	47	0	923	2.59%

Top Reels by plays

Published play counts only — not reach, views or watch time.

Separate population from the audit sample · 13 Reels with a published play count · 2 Oct 2024 – 25 Aug 2026 · includes 6 Reels older than the 10-post content window, excluded from every metric above.

Learn about Black Oak Hall’s new trash chutes!! We are so excited about this cool new tech that will make zero waste behaviors even easier! See you at move-in Cougars!! 💙♻️ #zerowaste #sustainability #trashchutes #collegedorm #dormmovein
14.4K
plays
Sustainability program is now accepting clothing donations for Cougar Thrifts! You can drop off pre-loved clothing, shoes, and accessories through Oct. 9th. We’ll sort all the donations on Oct. 9th! 🌱 Drop-off Location: Administration Building rm. 4700 🌱 Time: During regular office hours, 8 am - 5 pm Monday through Friday #sustainability #thrift #journeytozerowaste #cougarthrifts #csusm
4,633
plays
Exciting news Cougars, the new Kwíila Dining now allows students to take food to-go using OZZI containers! 🍏 The OZZI reuse system helps reduce landfill waste, eliminates paper and foam containers, and is user-friendly! 🌎
2,645
plays
If you’re moving out this week, please donate any unwanted and useable items to Crash’s Clean Out!! We are accepting clothes, kitchen supplies, dorm supplies, cleaning equipment, and unopened food! Thanks for extending the use of your items!!💙💚🌎 #sustainability #moveout #donate #goodwill
2,171
plays
Did you know we have 5 solar-powdered charging benches on campus? 🔌☀️ These charging benches have wireless charging for your phone and outlets if you have a plug. They are powered by the sun, so it is completely free to use! They help keep our campus sustainable and it’s a great place to relax at! 😎 They are located at: 1. Engineering Pavilion (2) 2. Palm Court 3. Arts Building 4. USU Loop
1,660
plays

Free account required

Create a free account to see the full content breakdown — every top post with its thumbnail and per-post engagement rate.

Create a free account Sign in

Hashtags & mentions

Frequency from captions in the sample, with the average engagement rate of the posts each tag appears on. Association, not causation.

Free account required

Create a free account to see the full hashtag and mention detail, with the engagement associated with each tag.

Create a free account Sign in

Action plan

Prioritised by expected impact, written from the measured data above. The advisor sees only the metrics this report could actually compute — never an estimate, never a metric Instagram keeps private.

Content plan

Built by arithmetic over this account's audited sample — no estimates, no metrics Instagram keeps private. Anything that could not be measured is left out rather than guessed.

Target cadence: Measured cadence is 1.0 posts per week, averaging 6.9 days between posts. Recommendation: lift from 1.0 to 3–4 posts a week. The 3–7 per week band is where consistency scores highest without thinning each post's engagement.
Format mix to shift toward: Observed across the 10-post window: clips 6/10, carousel_container 4/10. clips leads at 6 of 10. Keep the leading format as the backbone and rotate the others deliberately rather than incidentally.
What the best post did differently: The strongest post in the window drew 457 likes against a median of 65 — 7.03× the typical post — as a clips published 25 Aug 2026, opening "Learn about Black Oak Hall’s new trash chutes!! We are so excited about this cool new tech". Treat that post as a template, not a fluke: repeat its format and its opening move.
Captions & hashtags: 40% of sampled posts carry both a caption and at least one hashtag; a well-kept feed sits above 80%. The most-used tag is #sustainability (2× in the sample, averaging 13.97% engagement on the posts it appears on). Association, not causation — tags travel with the posts, they do not by themselves cause them.
Best time to post: Tue carries the highest measured engagement of any posting day in the sample at 13.97%. Most sampled posts go out around 23:00 (3 of 10). This is the account's own posting record, not an audience-activity metric — Instagram keeps those private to the owner.

5 post ideas for this account

1.Rebuild the clips that drew 457 likes as a series — same structure, new subject, published on Tue.
2.A carousel_container that answers the question the audience keeps asking in comments — the account averages 0 comments a post, so the raw material is already there.
3.A post that ends on an explicit question. The comment-to-like ratio is 0.39%, below the 1–3% healthy band: the audience is scrolling past rather than replying.
4.Re-issue the strongest evergreen subject with a full caption and 3–5 tags — only 40% of sampled posts currently carry both.
5.A short, cheap-to-produce format the account can sustain weekly — cadence is 1.0 posts a week and consistency is the sub-score with the most headroom.

Copy as prompt

One self-contained prompt carrying this account's real measured numbers. Paste it into any AI assistant and it will write a 4-week plan specific to this account rather than a generic one.

You are a social media strategist. Here is a public audit of the Instagram
account @sustaincsusm (CSUSM SUSTAINABILITY), retrieved 7 Sept 2026.
Sample: 10 public posts.

Audience: 1,815 followers, Nano tier.
Engagement rate by followers: 5.69% (peer typical 4.00%, top decile 8.00%).
Average likes 103 (median 65).
Average comments 0 (median 0).
Comment-to-like ratio: 0.39%.
Posting cadence: 1.0 posts/week, average 6.9 days between posts.
Format mix observed: clips 6/10, carousel_container 4/10.
Best post drew 7.03x the median post's likes.
Captions with at least one hashtag: 40%.
Most-used hashtag: #sustainability (2 of 10 sampled posts).
Strongest measured posting day: Tue at 13.97% engagement.
Most common posting hour: 23:00 local.
Instapect Score 65/100 (B−) — Breakout Creator.

Using only the numbers above, produce a 4-week content plan for this account:
a weekly posting schedule, the format for each slot, 10 post concepts with
hooks, a caption template, and a hashtag strategy. Be specific to this
account's actual performance pattern. Do not invent metrics.

Free account required

Create a free account to read the full AI action plan, the content plan, post ideas, hashtag strategy and best time to post for this account.

Create a free account Sign in

Methodology & caveats

What this report measures, how, and what it deliberately does not claim.

What this account does not make measurable

2 pinned posts were detected at the head of the response and excluded from the content window, leaving 10 of the 12 returned items. Pinned posts hold permanent placement and keep accumulating engagement, and the oldest one manufactures a gap that never happened — so they are excluded from cadence, gaps, regularity, format mix and every average. They still appear in the content leaderboard, badged "Pinned".
The content sample is the 10-item recent-posts window. The reels endpoint reaches further back and covers Reels only, so it is used to enrich matched items with their play count (6 matched) — never to extend the sample, which would inflate the Reel share and corrupt cadence.
6 older Reels outside the content window are shown separately in "Top Reels by plays" with their own window, and are excluded from every average, the format mix and all cadence maths.
Play counts are published public counts shown only where the provider returns them. They are not reach, views or watch time, and none of those are available for a public-profile audit.

KPI definitions

Engagement rate by followers = (average likes + average comments) ÷ followers × 100.
Median engagement rate = the middle post's engagement rate in the sample; robust to viral outliers.
Posting cadence = (sampled posts − 1) ÷ days spanned × 7. Intervals, not posts: n posts span n−1 gaps. Unavailable below 2 posts or a zero-day window.
Instapect Score = 0.35 × Engagement + 0.25 × Engagement Quality + 0.15 × Consistency + 0.15 × Content Performance + 0.10 × Growth Signals, renormalised over the sub-scores that could be measured. Every account is graded against peers in its own follower tier; Audience Reach is reported separately and carries no weight.
Comment-to-like ratio = average comments ÷ average likes × 100. A healthy conversational account sits between 1% and 3%.

Sample, source & limits

10 public posts sampled (10 usable for like-based metrics) · retrieved 7 Sept 2026 · served from the 24-hour cache.
Only lawfully-visible public signals are used: published posts, visible counts, captions, hashtags, mentions and timestamps.
Instapect never reports reach, impressions, audience demographics, Story insights or Reels watch-time. Those are private to the account owner and any tool claiming them for a third party is guessing.
Benchmarks are published industry medians by follower tier and are indicative, not guarantees. Any forward-looking figure is labelled an estimate with its method stated.

Share this score

A ready-to-post card with the Instapect Score, grade and the headline public metrics. Free to download — no account needed.

No card generated for this profile yet.

Cards show only lawfully-visible public metrics and carry the sample size and retrieval date, so anyone who sees one can check the full report.

This report is built only from lawfully-visible public Instagram signals — published posts and visible counts. It contains no reach, impressions, demographics, Story insights or watch-time, because nobody outside the account can see those. Request removal and the report is delisted from the directory, the category hubs and the sitemap.