686,331,939 followers puts this account in the Mega tier (1M+ followers). This is an asset score — how many people the account can reach — and it never moves based on how well the posts perform.

Weight 20% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100

log10(686,331,939) = 8.84, mapped as 25 + (L − 3) × 20 across the 1K–1M range (1K=25, 10K=45, 100K=65, 1M=85, 10M=100).

Engagement rate 0.08%, below the 0.15% bottom quartile for accounts with 1M+ followers. Typical is 0.35%.

Weight 30% · piecewise-linear percentile curve for 1M+ followers: 0%→5, p25 0.15%→30, p50 0.35%→55, p90 0.90%→85, 1.62%→100

Engagement rate 0.08% mapped onto the 1M+ followers percentile curve (0%→5, p25 0.15%→30, p50 0.35%→55, p90 0.90%→85), measured across 12 of 12 sampled posts with visible like counts.

2.34 comments per 100 likes, inside the 1–3% healthy band. A comment costs far more effort than a like, so this ratio measures conversation rather than reach.

Weight 20% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100

2.34 comments per 100 likes mapped as 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100.

Posting cadence 4.81 posts per week, inside the healthy 3–7 per week band. Gaps between posts vary by 0.93× the mean gap of 1.5 days — under 0.5× reads as a dependable rhythm.

Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)

regularity 0.07 (1 − stdev 1.4d ÷ mean gap 1.5d) and cadence factor 1.00 from 4.8 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).

The best post in the window drew 3.5× the median post's likes — 1× means no post ever breaks out, 3× or more means the account reliably produces outliers worth repeating. 33% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 2 distinct formats.

Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)

upside 3.47× (top post 1,190,089 likes ÷ median 343,280) scoring 85, enrichment 0.33 (caption + ≥1 hashtag), format mix 1.0 (2 distinct product types).

Weight 15% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks

This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit onward.