Reading a report
Report sections
What each tab and section of a report tells you.
| Section | What you'll find |
|---|---|
| Overview | Profile snapshot, headline KPIs, score and latest posts |
| Growth & cadence | Posting frequency, trends and follower deltas between scans |
| Engagement | Average vs median, distribution and sample size |
| Content leaderboard | Top posts ranked by per-post engagement rate |
| Hashtags & mentions | Frequency and how they associate with performance |
| Action plan | 3–5 prioritised, AI-generated recommendations |
| Methodology | Definitions, caveats and the retrieval timestamp |
Every report carries a provenance label: Public-profile audit · N posts sampled · retrieved <date>. Older reports stay available and show their age; you choose when to re-run.