Reading a report
The Instapect Score
How the 0–100 score is built and why small accounts can score well.
The score grades an account against peers in the same follower tier, so a 5,000-follower creator with great engagement can outscore a celebrity. Follower count is shown for context but carries no weight.
| Dimension | Weight | What it measures |
|---|---|---|
| Engagement | 35% | Engagement rate by followers, ranked against the tier's percentiles |
| Engagement quality | 25% | Comment-to-like ratio — conversation, not just taps |
| Consistency | 15% | Posts per week against a healthy 3–7 band |
| Content performance | 15% | Breakout posts, format mix and upside |
| Growth | 10% | Follower change between snapshots, when history exists |
When a dimension can't be measured (for example Growth on a first scan), its weight is spread across the others rather than counted as zero. Every sub-score in the report shows its formula.