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| # | Post | Date | Format | Likes | Comments | Plays | ER |
|---|---|---|---|---|---|---|---|
| 1 | We’ve been working on something behind the scenes for a while now (think 9 months in the making, like a new lil baby) and today, we think it’s time we introduce her properly to y’all.
*WOO-GIRLS GO OFF HERE*
Meet RFRL Red 💋 A community-powered shopping experience inside the app - where referrals turn into rewards.
We like to call her your rich auntie, Groupon (but very much not) for the girlies, a membership you can get behind whether you are a business looking to showcase yourself at the next level or a consumer looking for great perks with businesses you actually love.
RFRL Red is designed for women + nonbinary-owned businesses ready to:
✨ increase visibility
✨ turn referrals into repeat customers
✨ grow with a community that actually supports them
RFRL Red is designed for consumers who power the femme-economy.
And we’re launching it IRL first at our Babeland events in ATX, DEN + KC 👀
At Babeland:
🔥 Every vendor is part of RFRL Red
💃 Every interaction = potential customer
💸 Every dollar stays in the femme economy
Right now, we’re Grandmother’ing in a select group of businesses
aka the ones who get early access, early visibility, and first-mover advantage.
If you are wanting more forever customers, exposure to humans you actually want to work with and a community that wants to support local owned women + non-binary SMB’s, babe, this is for YOU!
Consumers - don’t worry, you are next - get ready for direct access and incredible perks from the businesses already in your rolodex and the ones you can’t wait to try.
This is how we connect women + nonbinary folks to the businesses they trust - intentional spending leads the way.
@rfrlapp was built to support the way you already move because referrals have always been the real currency, and now RFRL Red is rewarding those referral baddies one perk at a time.
💌 Comment “RFRL RED” if you’re a business who wants in!
Shoutout to the best team behind the scenes:
📸 @maddybcreates
👗👠👑 @taylor_jade
🎥 @shawnxcampbell + @luke_dag
👯♀️ @mainstream_nails @silvermodelsusan & @barbarabrooksspeaks
📱 @emmamaarlow
#womenownedbusinesses #nonbinaryownedbusinesses #businessgrowth #network #community | 16 Apr 2026 | reel Pinned | 167 | 48 | 5,099 | 2.68% |
| 2 | THIS IS MAJOR. Our almost-daily “okay but how the hell are we supposed to survive AND thrive in this economy?” spiral led us to decide:
😏 We’re just gonna keep building the one we actually want to live in.
One where the biz babes are easier to find, easier to support, and getting more of our dollars, bc we get to choose where our money goes.
That’s our why behind RFRL ❤️
And if you’re already spending w them? You deserve to treat yourself for having excellent taste. 💋
That’s where RFRL Red enters the villa. Find businesses worth knowing, for free, on RFRL. Get perks for spending with them with the Red Membership. Keep more money moving through the femme economy.
Apparently our coping mechanism for capitalism is building a better ecosystem through @rfrlapp.
Could be worse.
#discover #womenowned #queerowned #network #community | 19 Aug 2026 | carousel | 124 | 14 | 1.72% | |
| 3 | Gloria said get louder. Dolly said bet on yourself. And we’re like... fuck yeah. actually. Bc who among us hasn’t had the “wait am I being delusional or is this actually going to work???” moment??
So much of the life we get to live now exists bc a woman before us looked at how things were and thought, “yeah no, I want something different.” They took a bet on themselves and work HARD to change things around.
So be ambitious. Make the weird thing. Ask for more money. Start the business. Change your mind. Take up space. Put your people on. and stand for what you believe in.
Maybe believing you can create a completely different reality for yourself + the people around you is a little delusional. Good. Stay delusional. 💋
#womenowned #network #community #gloriasteinem #dollyparton | 4 Sept 2026 | carousel | 106 | 2 | 1.35% | |
| 4 | kinda chic to be a whole human with big dreams, friends to hype, boundaries to protect, and a life you actually want to enjoy ❤️🔥
#womenowned #queerowned #community | 14 Aug 2026 | carousel | 90 | 4 | 1.17% | |
| 5 | We’re done losing recs in the group chat..
🥲 Texts get buried
📲 DMs get lost
😭 That one perfect biz rec? Vanished between memes and voice notes
Real referrals by the people you trust are the only thing we want.
*sigh*
Anyways, you don’t gotta worry about all that because She’s finally here. @RFRLapp is your new go-to to search, save, shout out, and share your favs (without losing them in the scroll).
Download now at the 🔗 in bio.
#WhatSheSaidInc #Referral #Community #LetsGoBabes #NetworkIsYourNetworth | 2 Sept 2025 | reel Pinned | 77 | 2 | 4,829 | 0.99% |
| 6 | Babyyy, we don’t play. We mean BIIIIZZZNES. 💋
Like, what do you mean you’re still waiting for the group chat to remember the name of that biz they recommended six months ago??? That’s literally why we built @rfrlapp.
And now our baby is ONE. 🥹
We’ve been building RFRL with you in every convo, IRL event, and every “wait, I know someone” we heard along the way. Bc if we want the femme economy to grow, we need actual infrastructure to help us ✨find each other✨.
Think of RFRL as the place to find the shes + theys building businesses your people already know, love + trust.
Rome wasn’t built in a day. Apparently neither is the matriarchy. But we’re working on it. 💅
Download @rfrlapp + let’s help each other build for the shes, theys, and gays.
#discover #womenowned #queerowned #community #businesses | 27 Aug 2026 | reel | 54 | 17 | 1,854 | 0.89% |
| 7 | Found on @rfrlapp → immediately obsessed → now we’re putting you on. 💋
@velvet.lasso is giving coffee date, coworking spot, cocktail hour, lunch AND photo booth pics with the babes all under one roof. Like??? Pick a lane or don’t. We support it.
AND we checked in with RFRL RED and got a perk while discovering our new Denver fav ❤️
This is exactly why RFRL exists: finding women + nonbinary-owned businesses worth knowing, loving them, and making sure everyone else knows too.
Download @rfrlapp, join RFRL RED + go find somewhere worth referring.
Velvet Lasso, we’ll absolutely be back. 💅
#discover #womenowned #queerowned #local #denver | 26 Aug 2026 | reel | 61 | 5 | 2,379 | 0.82% |
| 8 | No need to constantly reinvent the wheel and build from scratch. We’re connecting the table already full of really fcking cool people. 💋 And Denver, we wanna talk about it.
We’re teaming up with @denveractivistwomensgroup for a @costartupweek free panel event to talk all things Femme Economy. Where we spend, who we refer, who we collaborate with + who gets our investment matters.
We’ll be joined by Denver founders, entrepreneurs + community builders for this fireside chat about what happens when we intentionally put our dollars + connections behind the humans we want to see win.
Then obviously… happy hour. ❤️🔥
Hosted at @peachcreaseclub with drinks, snacks + plenty of time to meet someone you’ll probably be texting your group chat about later.
RSVP for free before we have to hit u with the waitlist. Deets in bio.
🗓️ Wednesday, September 16 from 4p-7p
Know who we should collab with next? Tag them below. ↓
#discover #womenowned #queerowned #network #community | 8 Sept 2026 | carousel | 48 | 6 | 0.67% | |
| 9 | Before you Google… we know some babes worth leaving the house for.
DENVER → @glowgardenaesthetics + @velvet.lasso
ATX → @the_inked_alch3mist + @meringueme.tx
KC → @iceyandco + @shots.with.rach
Consider this us putting you on before the group chat even asks. 💋
If discovering women + nonbinary-owned businesses is already your thing, RFRL RED makes it even better.
Join RFRL RED inside @rfrlapp to unlock unlimited perks from participating businesses and keep discovering new favs near you.
Go where it’s worth referring.
#discover #womenowned #queerowned #community #local | 21 Aug 2026 | carousel | 30 | 10 | 0.50% | |
| 10 | Community gets reaaaally powerful when we stop gatekeeping who and what we know!! Biz matchmaking, cuban coffee from @elcafecubanokc + a whole wall of ‘babe, I know exactly who you need.’ is our kind of networking. ❤️🔥
We deeply believe referrals are how we build stronger businesses + a stronger femme economy. So we collab’d w/ @thefoundership KC community with a @rfrlapp wall to share the humans they actually know, trust + want to see win.
Their Q3 meetup was all about solving the hard stuff, talking through it, sharing what you know, sending the referral, opening doors and rooting for each other.
Skip the small talk. Find what and who you’re looking for on @rfrlapp & if your KC local, join the @thefoundership community! Coffee cohorts, online resource sharing, retreats - they got it all and we are crushing hard.
#network #community #referrals #womenowned | 4 Sept 2026 | reel | 25 | 5 | 935 | 0.37% |
Top Reels by plays
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Separate population from the audit sample · 14 Reels with a published play count · 2 Sept 2025 – 4 Sept 2026 · includes 8 Reels older than the 10-post content window, excluded from every metric above.

We’ve been working on something behind the scenes for a while now (think 9 months in the making, like a new lil baby) and today, we think it’s time we introduce her properly to y’all. *WOO-GIRLS GO OFF HERE* Meet RFRL Red 💋 A community-powered shopping experience inside the app - where referrals turn into rewards. We like to call her your rich auntie, Groupon (but very much not) for the girlies, a membership you can get behind whether you are a business looking to showcase yourself at the next level or a consumer looking for great perks with businesses you actually love. RFRL Red is designed for women + nonbinary-owned businesses ready to: ✨ increase visibility ✨ turn referrals into repeat customers ✨ grow with a community that actually supports them RFRL Red is designed for consumers who power the femme-economy. And we’re launching it IRL first at our Babeland events in ATX, DEN + KC 👀 At Babeland: 🔥 Every vendor is part of RFRL Red 💃 Every interaction = potential customer 💸 Every dollar stays in the femme economy Right now, we’re Grandmother’ing in a select group of businesses aka the ones who get early access, early visibility, and first-mover advantage. If you are wanting more forever customers, exposure to humans you actually want to work with and a community that wants to support local owned women + non-binary SMB’s, babe, this is for YOU! Consumers - don’t worry, you are next - get ready for direct access and incredible perks from the businesses already in your rolodex and the ones you can’t wait to try. This is how we connect women + nonbinary folks to the businesses they trust - intentional spending leads the way. @rfrlapp was built to support the way you already move because referrals have always been the real currency, and now RFRL Red is rewarding those referral baddies one perk at a time. 💌 Comment “RFRL RED” if you’re a business who wants in! Shoutout to the best team behind the scenes: 📸 @maddybcreates 👗👠👑 @taylor_jade 🎥 @shawnxcampbell + @luke_dag 👯♀️ @mainstream_nails @silvermodelsusan & @barbarabrooksspeaks 📱 @emmamaarlow #womenownedbusinesses #nonbinaryownedbusinesses #businessgrowth #network #community
5,099
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We’re done losing recs in the group chat.. 🥲 Texts get buried 📲 DMs get lost 😭 That one perfect biz rec? Vanished between memes and voice notes Real referrals by the people you trust are the only thing we want. *sigh* Anyways, you don’t gotta worry about all that because She’s finally here. @RFRLapp is your new go-to to search, save, shout out, and share your favs (without losing them in the scroll). Download now at the 🔗 in bio. #WhatSheSaidInc #Referral #Community #LetsGoBabes #NetworkIsYourNetworth
4,829
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✨BTS | RICH AUNTIE VIBES | ❤️💯💃 Dope team! 🔥⬇️ 👁️ @brynelisabethcarter @emilysalberg 📸 @maddybcreates 👗 @taylor_jade 🎥 @luke_dag @shawnxcampbell 💃 @silvermodelsusan @heybarbarabrooks 📱 @emmamaarlow #bts #pov #denver
2,627
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Found on @rfrlapp → immediately obsessed → now we’re putting you on. 💋 @velvet.lasso is giving coffee date, coworking spot, cocktail hour, lunch AND photo booth pics with the babes all under one roof. Like??? Pick a lane or don’t. We support it. AND we checked in with RFRL RED and got a perk while discovering our new Denver fav ❤️ This is exactly why RFRL exists: finding women + nonbinary-owned businesses worth knowing, loving them, and making sure everyone else knows too. Download @rfrlapp, join RFRL RED + go find somewhere worth referring. Velvet Lasso, we’ll absolutely be back. 💅 #discover #womenowned #queerowned #local #denver
2,379
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RFRL RED is fiiiiinally here to help you discover the businesses worth coming back to!! 💋 ❤️🔥 You love discovering new places, intentionally choose to support women & nonbinary owned businesses, and we LOVE making it more accessible with perks for each new business you try. As a Founding Bestie, you can unlock RFRL Red to access the perks for just $39 for the entire year. That's less than a few coffee runs and pays for itself after one visit to your favorite esthetician, boutique, or wellness spot. Bestie, pricing ends August 11, so if you’ve been waiting for a sign, this is it. Hot take: Google won’t help you find your next niche Saturday plans. @rfrlapp will. Your city is full of incredible businesses. We just made them easier to find. Comment or DM "RED" to get the link before she goes live in the app. Join now, discover ur next favorite place, she or they 😏 #discover #womenowned #queerowned #community
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