VOYA

@voyabeauty · Health/beauty

44.5K
Followers: 1,557
Following: Not published
Posts

28Instapect ScoreF

Instapect Score

28/100 · grade F — a performance read, benchmarked against 25K–100K followers.

Micro tier44.5K followersAudience Reach58/100Benchmarked against 25K–100K followers

Engagement rate: 0.14%
Avg likes: 58
Avg comments: 3
Cadence: 7.2
Comment-to-like: 4.29%
Median ER: 0.06%

Public-profile audit · 12 posts sampled · retrieved 8 Sept 2026· served from cache

Award-winning Irish organic lifestyle brand crafting hand-harvested seaweed skincare, spa & luxury experiences worldwide. Proudly B Corp certified.

www.voya.ie

Profile snapshot

Headline public metrics for @voyabeauty, from 12 sampled posts. Averages sit beside medians so one viral post cannot flatter the picture.

Engagement rate

0.14%

(avg likes + avg comments) ÷ followers · median 0.06% · 25K–100K followers

Average likes

Median 27 · 12 posts with a visible like count

Average comments

Median 1 · comment-to-like 4.3%

Posting cadence

7.2posts / week

About one post every 1.0 days

How the score was built

The verdict is at the top of the page; this is the reasoning underneath it. Every sub-score prints its own weight and formula — no black box.

Archetype

Developing Profile

No single pattern dominates yet. The sub-scores below show which dimension moves the result most.

Nominal weights: Engagement 35% · Engagement Quality 25% · Consistency 15% · Content Performance 15% · Growth 10%. Audience Reach is context only and carries no weight — every account is graded against peers in its own follower tier · composite from 3 of 5 signals — unavailable sub-scores are excluded from both sums, not scored zero

Audience Reach

58 /100

Micro tier

44,512 followers (10K–100K followers). An asset score: how many people this account can reach. It does not move with how well the posts perform.

What this means

Engagement sits in the bottom quartile of its tier

Engagement rate 0.14% is below the 0.90% bottom quartile for 25K–100K followers, where typical is 1.80%. Closing to typical would mean roughly 1217% more likes and comments per post at the current follower count.

A few posts carry the average

Median likes (27) are only 45% of the average (58), so a small number of strong posts is lifting the mean. Read the median as the typical result and treat the outliers as a template worth repeating.

Audience Reach

58 /100

44,512 followers puts this account in the Micro tier (10K–100K followers). This is an asset score — how many people the account can reach — and it never moves based on how well the posts perform.

Weight 0% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100

log10(44,512) = 4.65, mapped as 25 + (L − 3) × 20 across the 1K–1M range (1K=25, 10K=45, 100K=65, 1M=85, 10M=100).

Engagement

9 /100

Engagement rate 0.14%, below the 0.90% bottom quartile for accounts with 25K–100K followers. Typical is 1.80%.

Weight 35% · piecewise-linear percentile curve for 25K–100K followers: 0%→5, p25 0.90%→30, p50 1.80%→55, p90 3.80%→85, 6.84%→100

Engagement rate 0.14% mapped onto the 25K–100K followers percentile curve (0%→5, p25 0.90%→30, p50 1.80%→55, p90 3.80%→85), measured across 12 of 12 sampled posts with visible like counts.

Engagement Quality

Not measurable

Weight 25% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100

The typical post carries 1 comments, below the 5-comment base at which a comment-to-like ratio is statistically meaningful. One or two reactions expressed as a percentage is not a measurement, so the weight is redistributed rather than scored.

Consistency

54 /100

Posting cadence 7.20 posts per week, above the healthy 3–7 per week band, where extra volume stops adding value. Gaps between posts vary by 0.75× the mean gap of 1.0 days — under 0.5× reads as a dependable rhythm.

Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)

regularity 0.25 (1 − stdev 0.7d ÷ mean gap 1.0d) and cadence factor 0.99 from 7.2 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).

Content Performance

48 /100

Breakout upside could not be measured on this sample. 17% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 3 distinct formats.

Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)

Upside unavailable (the median post draws fewer than 30 visible likes, too thin a base for a breakout ratio); its weight was redistributed. enrichment 0.17 (caption + ≥1 hashtag), format mix 1.0 (3 distinct product types).

Growth Signals

Not measurable

Weight 10% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks

This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.

Growth & cadence

Instagram publishes no follower history, so Instapect builds its own: every audit records a snapshot, and the trend below is measured across those snapshots. Everything else here comes from the visible posting record.

Follower growth

Engagement rate per post (%)

Oldest to newest across the sampled posts. Unit: % of followers.

Likes and comments per post

Unit: absolute interactions per post.

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Engagement diagnostics

Averages are easily distorted by one viral post. The median tells you what a typical post actually does — read them side by side.

Average engagement rate

0.14%

Mean of (likes + comments) ÷ followers

Comment-only engagement rate

0.01%

Comments ÷ followers × 100 — the honest fallback when likes are hidden

Median engagement rate

0.06%

Middle post in the sample

Comment-to-like ratio

4.3%

Higher means more conversational audience

Like-based sample

12of 12 posts

Every sampled post shows its like count. Comment metrics use all 12 posts.

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Content leaderboard

Posts ranked by engagement rate by followers. Pinned posts are shown because a reader will recognise them, but they sit outside the measured window and feed no average, rate or rhythm.

#	Post	Date	Format	Likes	Comments	Plays	ER
1	A gorgeous night celebrating one of my favourite Irish brands @voyabeauty organised to a tee (obvs) by @robkennypr Thanks for having me xxx My beautiful shirt is @linenshirtcompany	5 Sept 2026	carousel	315	14		0.74%
2	Plot twist we have TWO new exciting products about to drop set you’re alarms for tomorrow 😉 #new #newproduct #launch	2 Sept 2026	reel	86	3	4,621	0.20%
3	A recap of our fabulous launch event for Iridescence and Vibrancy at the @intercondublin ✨	8 Sept 2026	reel	74	8	2,345	0.18%
4	Something is coming 👀 3\|9\|26	1 Sept 2026	reel	71	0	1,532	0.16%
5	Meet Vibrancy ✨ Our new Luxury Body Butter is a velvety blend of nourishing shea and cocoa butters, mineral-rich seaweed and uplifting lime & mandarin essential oils. Deeply hydrating and beautifully rich, it leaves skin feeling soft, smooth, supple and renewed — while its uplifting citrus aroma awakens the senses. Veil your skin in nourishment.	3 Sept 2026	reel	34	1	1,357	0.08%
6	Meet Iridescence ✨ Our new Awakening Sugar Scrub is designed to refresh your ritual and smooth your skin. Powered by natural sugar crystals, organic peppermint, seaweed extracts and sweet almond oil, this invigorating body polish gently buffs away dullness while helping to hydrate and soften the skin. Expect a cooling peppermint aroma, silky-smooth skin and a beautifully refreshed feeling. Refresh your ritual. Smooth your skin.	3 Sept 2026	reel	31	1	1,711	0.07%
7	Your sign to had dry brushing to your bodycare routine. #drybrush #lymphaticmassage #cirulation	29 Aug 2026	reel	22	0	1,598	0.05%
8	a sneak peak of whats to come... 3\|9\|26	30 Aug 2026	image	18	2		0.04%
9	Polish. Refresh. Glow. ✨ Inspired by the exfoliating power of sand along the shore, Iridescence combines natural sugar crystals with mineral-rich seaweed and botanical oils. Its invigorating peppermint aroma awakens the senses while gently buffing away dead skin cells to reveal skin that feels silky smooth, soft and refreshed. Your body ritual, awakened.	6 Sept 2026	image	14	1		0.03%
10	Release tension, relax the body and restore your sense of calm. 🌿 Massage can help ease muscle tension, improve circulation and promote deep relaxation — giving you a moment to slow down, switch off and reconnect with yourself. Take a breath. Let go. Simply relax. ✨	28 Aug 2026	image	14	0		0.03%

Top Reels by plays

Published play counts only — not reach, views or watch time.

Separate population from the audit sample · 12 Reels with a published play count · 19 Aug 2026 – 8 Sept 2026 · includes 6 Reels older than the 12-post content window, excluded from every metric above.

So @merchantbelfast has just launched two gorgeous new @voyabeauty treatments, exclusive for a limited time! & whichever one you choose, you start with an hour in the fab thermal suite. Then you pick between two completely different experiences. The Merchant Voyage is the full two hour, head to toe indulgence! You’re welcomed with soothing seaweed tea, followed by a mineral foot cleansing ritual, full body exfoliation and VOYA’s signature organic seaweed cocoon wrap. While you’re wrapped up, you get the most relaxing scalp massage, before finishing with a bespoke facial, refreshments, a handwritten Voyage Card and a gorgeous VOYA gift to take home✨✨ Or there’s The Harbour Return Ritual, which is much more focused on deep relaxation and muscle recovery, with a therapeutic deep muscle massage, warming seaweed compress and facial, plus VOYA’s Feel The Heat muscle recovery gift to bring the experience home with you. So essentially both are these gorgeous Merchant x VOYA seaweed wellness experiences, but you choose whether you want the incredibly indulgent full body and facial ritual (I had!!) or the more restorative massage focused option. Absolutely adored getting to know my new Belfast besties on this trip @bethanychisholm @nualameenehan @tiffanybrien 💕 @robkennypr PR TRIP
28.5K
plays
The Merchant x VOYA — A Little Irish Luxury, With a Seaweed Twist ✨ There are few things more appealing than being told to stop, switch off and let someone else take care of everything for a while. ✨ And thanks to a beautiful new collaboration between @merchantbelfast and luxury Irish wellness brand @voyabeauty, I had the perfect excuse to do exactly that. Two of Ireland’s finest luxury names have come together to create two exclusive spa experiences at The Merchant Hotel Spa, combining the wild Atlantic goodness of organically harvested Irish seaweed with the glamour and unmistakable elegance of this Belfast icon. I spent yesterday as a guest of @voyabeauty immersed in the Harbour Return Ritual, beginning with a therapeutic deep muscle massage with my fabulous therapist, Abigayle. As I’m currently recovering from a shoulder injury, it was exactly what my body needed — restorative, relaxing and wonderfully nurturing. The treatment continues with a warming seaweed compress and express facial, leaving you feeling completely recharged. Then there’s The Merchant Voyage — a luxurious 120-minute escape featuring seaweed tea, an Atlantic Sea Mineral Foot Cleansing Ritual, full-body exfoliation, a beautiful seaweed cocoon, relaxing scalp massage and bespoke signature facial. I love that both experiences are rooted in something authentically Irish, while still feeling incredibly indulgent. And the experience doesn’t end when you leave the spa. Guests finish with refreshments, a handwritten Voyage Card and a thoughtful VOYA gift, including the Feel The Heat Muscle Recovery Gift, so you can continue those restorative benefits at home. ✨ Both exclusive @voyabeauty treatments are available @merchantbelfast Spa, Belfast. Save this Reel for when you’re ready to stop, switch off and be looked after. After a rather challenging summer, that felt like exactly the kind of luxury I needed. 🤍
6,843
plays
Plot twist we have TWO new exciting products about to drop set you’re alarms for tomorrow 😉 #new #newproduct #launch
4,621
plays
A little relaxation as a busy summer draws to a close @ospreyspa ✨ This relaxing Japanese head spa treatment plus our Resurge Hair and Scalp Elixir is a match made in heaven 🤍 #japaneseheadspa #spa #hairtreatments #scalp #oil
3,993
plays
A recap of our fabulous launch event for Iridescence and Vibrancy at the @intercondublin ✨
2,345
plays

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Hashtags & mentions

Frequency from captions in the sample, with the average engagement rate of the posts each tag appears on. Association, not causation.

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Action plan

Prioritised by expected impact, written from the measured data above. The advisor sees only the metrics this report could actually compute — never an estimate, never a metric Instagram keeps private.

Content plan

Built by arithmetic over this account's audited sample — no estimates, no metrics Instagram keeps private. Anything that could not be measured is left out rather than guessed.

Target cadence: Measured cadence is 7.2 posts per week, averaging 1.0 days between posts. Recommendation: consolidate from 7.2 down to 5–7 stronger posts a week. The 3–7 per week band is where consistency scores highest without thinning each post's engagement.
Format mix to shift toward: Observed across the 12-post window: clips 6/12, feed 5/12, carousel_container 1/12. clips leads at 6 of 12. Keep the leading format as the backbone and rotate the others deliberately rather than incidentally.
What the best post did differently: The strongest post in the window drew 315 likes against a median of 27 — 11.89× the typical post — as a carousel_container published 5 Sept 2026, opening "A gorgeous night celebrating one of my favourite Irish brands @voyabeauty organised to a t". Treat that post as a template, not a fluke: repeat its format and its opening move.
Captions & hashtags: 17% of sampled posts carry both a caption and at least one hashtag; a well-kept feed sits above 80%. The most-used tag is #new (1× in the sample, averaging 0.20% engagement on the posts it appears on). Association, not causation — tags travel with the posts, they do not by themselves cause them.
Best time to post: Sat carries the highest measured engagement of any posting day in the sample at 0.27%. Most sampled posts go out around 17:00 (4 of 12). This is the account's own posting record, not an audience-activity metric — Instagram keeps those private to the owner.

5 post ideas for this account

1.Rebuild the carousel_container that drew 315 likes as a series — same structure, new subject, published on Sat.
2.A feed that answers the question the audience keeps asking in comments — the account averages 3 comments a post, so the raw material is already there.
3.A post that invites a specific reply rather than a generic one, to defend the 4.29% comment-to-like ratio.
4.Re-issue the strongest evergreen subject with a full caption and 3–5 tags — only 17% of sampled posts currently carry both.
5.A recurring weekly slot on Sat, so the 7.2 posts a week become predictable rather than bursty.

Copy as prompt

One self-contained prompt carrying this account's real measured numbers. Paste it into any AI assistant and it will write a 4-week plan specific to this account rather than a generic one.

You are a social media strategist. Here is a public audit of the Instagram
account @voyabeauty (VOYA), retrieved 8 Sept 2026.
Sample: 12 public posts.

Audience: 44,512 followers, Micro tier.
Engagement rate by followers: 0.14% (peer typical 1.80%, top decile 3.80%).
Average likes 58 (median 27).
Average comments 3 (median 1).
Comment-to-like ratio: 4.29%.
Posting cadence: 7.2 posts/week, average 1.0 days between posts.
Format mix observed: clips 6/12, feed 5/12, carousel_container 1/12.
Best post drew 11.89x the median post's likes.
Captions with at least one hashtag: 17%.
Most-used hashtag: #new (1 of 12 sampled posts).
Strongest measured posting day: Sat at 0.27% engagement.
Most common posting hour: 17:00 local.
Instapect Score 28/100 (F) — Developing Profile.
Weaknesses: Engagement sits in the bottom quartile of its tier.

Using only the numbers above, produce a 4-week content plan for this account:
a weekly posting schedule, the format for each slot, 10 post concepts with
hooks, a caption template, and a hashtag strategy. Be specific to this
account's actual performance pattern. Do not invent metrics.

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Methodology & caveats

What this report measures, how, and what it deliberately does not claim.

What this account does not make measurable

The content sample is the 12-item recent-posts window. The reels endpoint reaches further back and covers Reels only, so it is used to enrich matched items with their play count (6 matched) — never to extend the sample, which would inflate the Reel share and corrupt cadence.
6 older Reels outside the content window are shown separately in "Top Reels by plays" with their own window, and are excluded from every average, the format mix and all cadence maths.
Play counts are published public counts shown only where the provider returns them. They are not reach, views or watch time, and none of those are available for a public-profile audit.

KPI definitions

Engagement rate by followers = (average likes + average comments) ÷ followers × 100.
Median engagement rate = the middle post's engagement rate in the sample; robust to viral outliers.
Posting cadence = (sampled posts − 1) ÷ days spanned × 7. Intervals, not posts: n posts span n−1 gaps. Unavailable below 2 posts or a zero-day window.
Instapect Score = 0.35 × Engagement + 0.25 × Engagement Quality + 0.15 × Consistency + 0.15 × Content Performance + 0.10 × Growth Signals, renormalised over the sub-scores that could be measured. Every account is graded against peers in its own follower tier; Audience Reach is reported separately and carries no weight.
Comment-to-like ratio = average comments ÷ average likes × 100. A healthy conversational account sits between 1% and 3%.

Sample, source & limits

12 public posts sampled (12 usable for like-based metrics) · retrieved 8 Sept 2026 · served from the 24-hour cache.
Only lawfully-visible public signals are used: published posts, visible counts, captions, hashtags, mentions and timestamps.
Instapect never reports reach, impressions, audience demographics, Story insights or Reels watch-time. Those are private to the account owner and any tool claiming them for a third party is guessing.
Benchmarks are published industry medians by follower tier and are indicative, not guarantees. Any forward-looking figure is labelled an estimate with its method stated.

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This report is built only from lawfully-visible public Instagram signals — published posts and visible counts. It contains no reach, impressions, demographics, Story insights or watch-time, because nobody outside the account can see those. Request removal and the report is delisted from the directory, the category hubs and the sitemap.