@thewheatconcept

@thewheatconcept · Digital creator

40
Followers: 11
Following: Not published
Posts

77Instapect ScoreB+

Instapect Score

77/100 · grade B+ — a performance read, benchmarked against under 5K followers.

Nano tier40 followersAudience Reach5/100Benchmarked against under 5K followers

Engagement rate: 48.41%
Avg likes: 19
Avg comments: 0
Cadence: 4.4
Comment-to-like: 1.91%
Median ER: 25.00%

Public-profile audit · 11 posts sampled (1 pinned excluded) · retrieved 11 Sept 2026· served from cache

🌾𝟮𝟭/𝟬𝟴/𝟮𝟲🥳 𝐌𝐨𝐧𝐝𝐚𝐲 𝐜𝐥𝐨𝐬𝐞𝐝 ᴏʀᴅᴇʀ ɴᴏᴡ ᴏɴ ᴏᴡɴʟʏ&sᴡɪɢɢʏ 𝗝𝗮𝘆𝗮𝗻𝗮𝗴𝗮𝗿 𝟵𝘁𝗵 𝗯𝗹𝗼𝗰𝗸, 𝗕𝗮𝗻𝗴𝗹𝗼𝗿𝗲 𝗦𝗲𝗿𝘃𝗶𝗻𝗴 𝘂𝗽 𝗱𝗮𝗶𝗹𝘆 𝗱𝗼𝘀𝗲𝘀 𝗼𝗳 𝗵𝗮𝗽𝗽𝗶𝗻𝗲𝘀𝘀 𝗠𝗔𝗞𝗘 𝗬𝗢𝗨𝗥 𝗖𝗛𝗘𝗔𝗧 𝗗𝗔𝗬 𝗟𝗘𝗦𝗦 𝗚𝗨𝗜𝗟𝗧𝗬

www.swiggy.com/direct/brand/819421?source=swiggy-direct&subSource=instagram

Profile snapshot

Headline public metrics for @thewheatconcept, from 11 sampled posts. Averages sit beside medians so one viral post cannot flatter the picture.

Engagement rate

48.41%

(avg likes + avg comments) ÷ followers · median 25.00% · under 5K followers

Average likes

Median 10 · 11 posts with a visible like count

Average comments

Median 0 · comment-to-like 1.9%

Posting cadence

4.4posts / week

About one post every 1.6 days

How the score was built

The verdict is at the top of the page; this is the reasoning underneath it. Every sub-score prints its own weight and formula — no black box.

Archetype

Developing Profile

No single pattern dominates yet. The sub-scores below show which dimension moves the result most.

Nominal weights: Engagement 35% · Engagement Quality 25% · Consistency 15% · Content Performance 15% · Growth 10%. Audience Reach is context only and carries no weight — every account is graded against peers in its own follower tier · composite from 3 of 5 signals — unavailable sub-scores are excluded from both sums, not scored zero

Audience Reach

5 /100

Nano tier

40 followers (under 10K followers). An asset score: how many people this account can reach. It does not move with how well the posts perform.

What this means

Engagement is top-decile for this size

Engagement rate 48.41% is at or above the 8.00% top-decile mark for under 5K followers. Audience responsiveness is the strength of this account, not something it needs to fix.

The audience talks back

1.91 comments per 100 likes falls inside the healthy 1–3% band. Comments cost far more effort than a like, so this is a genuine sign the content invites a response.

A few posts carry the average

Median likes (10) are only 53% of the average (19), so a small number of strong posts is lifting the mean. Read the median as the typical result and treat the outliers as a template worth repeating.

Audience Reach

5 /100

40 followers puts this account in the Nano tier (under 10K followers). This is an asset score — how many people the account can reach — and it never moves based on how well the posts perform.

Weight 0% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100

log10(40) = 1.60, mapped as 25 + (L − 3) × 20 across the 1K–1M range (1K=25, 10K=45, 100K=65, 1M=85, 10M=100).

Engagement

100 /100

Engagement rate 48.41%, at or above the 8.00% top-decile rate for accounts with under 5K followers. Typical is 4.00%.

Weight 35% · piecewise-linear percentile curve for under 5K followers: 0%→5, p25 2.00%→30, p50 4.00%→55, p90 8.00%→85, 14.40%→100

Engagement rate 48.41% mapped onto the under 5K followers percentile curve (0%→5, p25 2.00%→30, p50 4.00%→55, p90 8.00%→85), measured across 11 of 11 sampled posts with visible like counts.

Engagement Quality

Not measurable

Weight 25% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100

The typical post carries 0 comments, below the 5-comment base at which a comment-to-like ratio is statistically meaningful. One or two reactions expressed as a percentage is not a measurement, so the weight is redistributed rather than scored.

Consistency

40 /100

Posting cadence 4.43 posts per week, inside the healthy 3–7 per week band. Gaps between posts vary by 1.07× the mean gap of 1.6 days — under 0.5× reads as a dependable rhythm.

Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)

regularity 0.00 (1 − stdev 1.7d ÷ mean gap 1.6d) and cadence factor 1.00 from 4.4 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).

Content Performance

60 /100

Breakout upside could not be measured on this sample. 100% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 1 distinct format.

Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)

Upside unavailable (the median post draws fewer than 30 visible likes, too thin a base for a breakout ratio); its weight was redistributed. enrichment 1.00 (caption + ≥1 hashtag), format mix 0.5 (1 distinct product type).

Growth Signals

Not measurable

Weight 10% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks

This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.

Growth & cadence

Instagram publishes no follower history, so Instapect builds its own: every audit records a snapshot, and the trend below is measured across those snapshots. Everything else here comes from the visible posting record.

Follower growth

Engagement rate per post (%)

Oldest to newest across the sampled posts. Unit: % of followers.

Likes and comments per post

Unit: absolute interactions per post.

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Engagement diagnostics

Averages are easily distorted by one viral post. The median tells you what a typical post actually does — read them side by side.

Average engagement rate

48.41%

Mean of (likes + comments) ÷ followers

Comment-only engagement rate

0.91%

Comments ÷ followers × 100 — the honest fallback when likes are hidden

Median engagement rate

25.00%

Middle post in the sample

Comment-to-like ratio

1.9%

Higher means more conversational audience

Like-based sample

11of 11 posts

Every sampled post shows its like count. Comment metrics use all 11 posts.

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Content leaderboard

Posts ranked by engagement rate by followers. Pinned posts are shown because a reader will recognise them, but they sit outside the measured window and feed no average, rate or rhythm.

#	Post	Date	Format	Likes	Comments	Plays	ER
1	Kya bdhiya pizza tha bhai, wo bhi wheat ke base ka😍 @thewheatconcept Burger ki tikki was too crispy🤌🏼 📍The Wheat Concept, Jayanagar #food #foodie #foodgasm #bangalore #bangalorediaries [wheat base pizza jayanagar best paneer tikka pizza jayanagar hot coffee jayanagar guilt free pizza jayanagar]	5 Sept 2026	reel	109	2	9,605	277.50%
2	"DM" NOW OR COMMENT "INTRESTED" 🤗 #viral #trending #explorepage #fyp #creator contentcreator smallcreator smallcreatorindia growingcreato reelsinstagram instagood viralreels socialmedia explore dailycontent creative growth instagramreels	30 Aug 2026	reel	14	2	367	40.00%
3	#viral #trending #explorepage #fyp #creator contentcreator smallcreator smallcreatorindia growingcreato reelsinstagram instagood viralreels socialmedia explore dailycontent creative growth instagramreels	28 Aug 2026	reel	12	0	294	30.00%
4	#viral #trending #explorepage #fyp #creator contentcreator smallcreator smallcreatorindia growingcreato reelsinstagram instagood viralreels socialmedia explore dailycontent creative growth instagramreels	26 Aug 2026	reel	11	0	281	27.50%
5	#viral #trending #explorepage #fyp #creator contentcreator smallcreator smallcreatorindia growingcreato reelsinstagram instagood viralreels socialmedia explore dailycontent creative growth instagramreels	27 Aug 2026	reel	10	0	221	25.00%
6	#viral #trending #explorepage #fyp #creator contentcreator smallcreator smallcreatorindia growingcreato reelsinstagram instagood viralreels socialmedia explore dailycontent creative growth instagramreels	30 Aug 2026	reel	10	0	181	25.00%
7	Order now 🥳 #viral #trending #fyp #instagram #instagood	30 Aug 2026	reel	10	0	490	25.00%
8	#tasty #ᴠɪʀᴀʟᴘᴏsᴛ #viralreels #insta #viral	20 Aug 2026	reel Pinned	9	0	311	22.50%
9	#viral #trending #explorepage #fyp #creator contentcreator smallcreator smallcreatorindia growingcreato reelsinstagram instagood viralreels socialmedia explore dailycontent creative growth instagramreels	8 Sept 2026	reel	9	0	248	22.50%
10	#viral #tasty #viralreels #ᴠɪʀᴀʟᴘᴏsᴛ #trending, viral trending explorepage fyp creator contentcreator smallcreator smallcreatorindia growingcreato reelsinstagram instagood viralreels socialmedia explore dailycontent creative growth instagramreels	27 Aug 2026	reel	8	0	157	20.00%

Top Reels by plays

Published play counts only — not reach, views or watch time.

Separate population from the audit sample · 13 Reels with a published play count · 20 Aug 2026 – 11 Sept 2026 · includes 1 Reel older than the 11-post content window, excluded from every metric above.

Kya bdhiya pizza tha bhai, wo bhi wheat ke base ka😍 @thewheatconcept Burger ki tikki was too crispy🤌🏼 📍The Wheat Concept, Jayanagar #food #foodie #foodgasm #bangalore #bangalorediaries [wheat base pizza jayanagar best paneer tikka pizza jayanagar hot coffee jayanagar guilt free pizza jayanagar]
9,605
plays
Order now 🥳 #viral #trending #fyp #instagram #instagood
490
plays
"DM" NOW OR COMMENT "INTRESTED" 🤗 #viral #trending #explorepage #fyp #creator contentcreator smallcreator smallcreatorindia growingcreato reelsinstagram instagood viralreels socialmedia explore dailycontent creative growth instagramreels
367
plays
#tasty #ᴠɪʀᴀʟᴘᴏsᴛ #viralreels #insta #viral
311
plays
#viral #trending #explorepage #fyp #creator contentcreator smallcreator smallcreatorindia growingcreato reelsinstagram instagood viralreels socialmedia explore dailycontent creative growth instagramreels
294
plays

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Hashtags & mentions

Frequency from captions in the sample, with the average engagement rate of the posts each tag appears on. Association, not causation.

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Action plan

Prioritised by expected impact, written from the measured data above. The advisor sees only the metrics this report could actually compute — never an estimate, never a metric Instagram keeps private.

Content plan

Built by arithmetic over this account's audited sample — no estimates, no metrics Instagram keeps private. Anything that could not be measured is left out rather than guessed.

Target cadence: Measured cadence is 4.4 posts per week, averaging 1.6 days between posts. Recommendation: hold the current 4.4 posts a week and spend the effort on the format mix instead. The 3–7 per week band is where consistency scores highest without thinning each post's engagement.
Format mix to shift toward: Observed across the 11-post window: clips 11/11. Everything is clips. Adding a second format is the single cheapest way to raise the content-performance sub-score, because format mix is one of its three terms.
What the best post did differently: The strongest post in the window drew 109 likes against a median of 10 — 10.90× the typical post — as a clips published 5 Sept 2026, opening "Kya bdhiya pizza tha bhai, wo bhi wheat ke base ka😍 @thewheatconcept Burger ki tikki was ". Treat that post as a template, not a fluke: repeat its format and its opening move.
Captions & hashtags: 100% of sampled posts carry both a caption and at least one hashtag; a well-kept feed sits above 80%. The most-used tag is #viral (9× in the sample, averaging 26.11% engagement on the posts it appears on). Association, not causation — tags travel with the posts, they do not by themselves cause them.
Best time to post: Sat carries the highest measured engagement of any posting day in the sample at 277.50%. Most sampled posts go out around 07:00 (2 of 11). This is the account's own posting record, not an audience-activity metric — Instagram keeps those private to the owner.

5 post ideas for this account

1.Rebuild the clips that drew 109 likes as a series — same structure, new subject, published on Sat.
2.A carousel that answers the question the audience keeps asking in comments — the account averages 0 comments a post, so the raw material is already there.
3.A post that invites a specific reply rather than a generic one, to defend the 1.91% comment-to-like ratio.
4.A behind-the-scenes clips using the same caption discipline already in place (100% of posts carry caption and tags).
5.A recurring weekly slot on Sat, so the 4.4 posts a week become predictable rather than bursty.

Copy as prompt

One self-contained prompt carrying this account's real measured numbers. Paste it into any AI assistant and it will write a 4-week plan specific to this account rather than a generic one.

You are a social media strategist. Here is a public audit of the Instagram
account @thewheatconcept, retrieved 11 Sept 2026.
Sample: 11 public posts.

Audience: 40 followers, Nano tier.
Engagement rate by followers: 48.41% (peer typical 4.00%, top decile 8.00%).
Average likes 19 (median 10).
Average comments 0 (median 0).
Comment-to-like ratio: 1.91%.
Posting cadence: 4.4 posts/week, average 1.6 days between posts.
Format mix observed: clips 11/11.
Best post drew 10.90x the median post's likes.
Captions with at least one hashtag: 100%.
Most-used hashtag: #viral (9 of 11 sampled posts).
Strongest measured posting day: Sat at 277.50% engagement.
Most common posting hour: 07:00 local.
Instapect Score 77/100 (B+) — Developing Profile.
Strengths: Engagement is top-decile for this size; The audience talks back.

Using only the numbers above, produce a 4-week content plan for this account:
a weekly posting schedule, the format for each slot, 10 post concepts with
hooks, a caption template, and a hashtag strategy. Be specific to this
account's actual performance pattern. Do not invent metrics.

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Methodology & caveats

What this report measures, how, and what it deliberately does not claim.

What this account does not make measurable

1 pinned post was detected at the head of the response and excluded from the content window, leaving 11 of the 12 returned items. Pinned posts hold permanent placement and keep accumulating engagement, and the oldest one manufactures a gap that never happened — so they are excluded from cadence, gaps, regularity, format mix and every average. They still appear in the content leaderboard, badged "Pinned".
The content sample is the 11-item recent-posts window. The reels endpoint reaches further back and covers Reels only, so it is used to enrich matched items with their play count (11 matched) — never to extend the sample, which would inflate the Reel share and corrupt cadence.
1 older Reels outside the content window are shown separately in "Top Reels by plays" with their own window, and are excluded from every average, the format mix and all cadence maths.
Play counts are published public counts shown only where the provider returns them. They are not reach, views or watch time, and none of those are available for a public-profile audit.

KPI definitions

Engagement rate by followers = (average likes + average comments) ÷ followers × 100.
Median engagement rate = the middle post's engagement rate in the sample; robust to viral outliers.
Posting cadence = (sampled posts − 1) ÷ days spanned × 7. Intervals, not posts: n posts span n−1 gaps. Unavailable below 2 posts or a zero-day window.
Instapect Score = 0.35 × Engagement + 0.25 × Engagement Quality + 0.15 × Consistency + 0.15 × Content Performance + 0.10 × Growth Signals, renormalised over the sub-scores that could be measured. Every account is graded against peers in its own follower tier; Audience Reach is reported separately and carries no weight.
Comment-to-like ratio = average comments ÷ average likes × 100. A healthy conversational account sits between 1% and 3%.

Sample, source & limits

11 public posts sampled (11 usable for like-based metrics) · retrieved 11 Sept 2026 · served from the 24-hour cache.
Only lawfully-visible public signals are used: published posts, visible counts, captions, hashtags, mentions and timestamps.
Instapect never reports reach, impressions, audience demographics, Story insights or Reels watch-time. Those are private to the account owner and any tool claiming them for a third party is guessing.
Benchmarks are published industry medians by follower tier and are indicative, not guarantees. Any forward-looking figure is labelled an estimate with its method stated.

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This report is built only from lawfully-visible public Instagram signals — published posts and visible counts. It contains no reach, impressions, demographics, Story insights or watch-time, because nobody outside the account can see those. Request removal and the report is delisted from the directory, the category hubs and the sitemap.