36 followers puts this account in the Nano tier (under 10K followers). This is an asset score — how many people the account can reach — and it never moves based on how well the posts perform.
Weight 0% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100
log10(36) = 1.56, mapped as 25 + (L − 3) × 20 across the 1K–1M range (1K=25, 10K=45, 100K=65, 1M=85, 10M=100).
Weight 35% · piecewise-linear percentile curve for under 5K followers: 0%→5, p25 2.00%→30, p50 4.00%→55, p90 8.00%→85, 14.40%→100
Every sampled post hides its like count, so the standard engagement rate has no numerator.
Engagement Quality
Not measurable
Weight 25% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100
Average likes is zero or hidden on this sample, so comments cannot be expressed as a share of likes. The weight is redistributed rather than scored zero.
Consistency
Not measurable
Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)
The content window holds fewer than three posts, so gap variability cannot be distinguished from a single interval and neither regularity nor cadence is meaningful.
Content Performance
19 /100
Breakout upside could not be measured on this sample. 0% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 1 distinct format.
Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)
Upside unavailable (fewer than 3 visible-like posts); its weight was redistributed. enrichment 0.00 (caption + ≥1 hashtag), format mix 0.5 (1 distinct product type).
Growth Signals
Not measurable
Weight 10% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks
This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.