@shilpa_tanguturu Verified

@shilpa_tanguturu · Clothing (Brand)

18.2K
Followers: 6
Following: Not published
Posts

64Instapect ScoreC+

Instapect Score

64/100 · grade C+ — a performance read, benchmarked against 5K–25K followers.

Micro tier18.2K followersAudience Reach50/100Benchmarked against 5K–25K followers

Engagement rate: 2.04%
Avg likes: 358
Avg comments: 15
Cadence: 2.4
Comment-to-like: 4.15%
Median ER: 0.37%

Public-profile audit · 12 posts sampled · retrieved 9 Sept 2026· served from cache

Design what I live 🍂 You can also find us at @house_of_vandy @pinkphoolindia By:@tanguturushilpa Hyderabad +91 90590 70303

shilpas.co.in/collections/avani

Profile snapshot

Headline public metrics for @shilpa_tanguturu, from 12 sampled posts. Averages sit beside medians so one viral post cannot flatter the picture.

Engagement rate

2.04%

(avg likes + avg comments) ÷ followers · median 0.37% · 5K–25K followers

Average likes

358

Median 65 · 11 posts with a visible like count

Average comments

Median 2 · comment-to-like 4.1%

Posting cadence

2.4posts / week

About one post every 2.9 days

How the score was built

The verdict is at the top of the page; this is the reasoning underneath it. Every sub-score prints its own weight and formula — no black box.

Archetype

Breakout Creator

Produces outliers well above its own baseline. The best posts are a template, not luck.

Nominal weights: Engagement 35% · Engagement Quality 25% · Consistency 15% · Content Performance 15% · Growth 10%. Audience Reach is context only and carries no weight — every account is graded against peers in its own follower tier · composite from 4 of 5 signals — unavailable sub-scores are excluded from both sums, not scored zero

Audience Reach

50 /100

Micro tier

18,237 followers (10K–100K followers). An asset score: how many people this account can reach. It does not move with how well the posts perform.

What this means

A few posts carry the average

Median likes (65) are only 18% of the average (358), so a small number of strong posts is lifting the mean. Read the median as the typical result and treat the outliers as a template worth repeating.

Audience Reach

50 /100

18,237 followers puts this account in the Micro tier (10K–100K followers). This is an asset score — how many people the account can reach — and it never moves based on how well the posts perform.

Weight 0% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100

log10(18,237) = 4.26, mapped as 25 + (L − 3) × 20 across the 1K–1M range (1K=25, 10K=45, 100K=65, 1M=85, 10M=100).

Engagement

41 /100

Engagement rate 2.04%, between the 1.40% bottom quartile and the 2.80% typical rate for accounts with 5K–25K followers. Typical is 2.80%.

Weight 35% · piecewise-linear percentile curve for 5K–25K followers: 0%→5, p25 1.40%→30, p50 2.80%→55, p90 6.00%→85, 10.80%→100

Engagement rate 2.04% mapped onto the 5K–25K followers percentile curve (0%→5, p25 1.40%→30, p50 2.80%→55, p90 6.00%→85), measured across 11 of 12 sampled posts with visible like counts.

Engagement Quality

96 /100

4.15 comments per 100 likes, above the 1–3% healthy band, an unusually conversational audience. A comment costs far more effort than a like, so this ratio measures conversation rather than reach.

Weight 25% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100

4.15 comments per 100 likes mapped as 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100.

Consistency

48 /100

Posting cadence 2.41 posts per week, approaching the healthy 3–7 per week band. Gaps between posts vary by 0.73× the mean gap of 2.9 days — under 0.5× reads as a dependable rhythm.

Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)

regularity 0.27 (1 − stdev 2.1d ÷ mean gap 2.9d) and cadence factor 0.80 from 2.4 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).

Content Performance

81 /100

The best post in the window drew 5.0× the median post's likes — 1× means no post ever breaks out, 3× or more means the account reliably produces outliers worth repeating. 25% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 2 distinct formats.

Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)

upside 5.00× (top post 1,901 likes ÷ median 65) scoring 100, enrichment 0.25 (caption + ≥1 hashtag), format mix 1.0 (2 distinct product types).

Growth Signals

Not measurable

Weight 10% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks

This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.

Growth & cadence

Instagram publishes no follower history, so Instapect builds its own: every audit records a snapshot, and the trend below is measured across those snapshots. Everything else here comes from the visible posting record.

Follower growth

Engagement rate per post (%)

Oldest to newest across the sampled posts. Unit: % of followers.

Likes and comments per post

Unit: absolute interactions per post.

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Engagement diagnostics

Averages are easily distorted by one viral post. The median tells you what a typical post actually does — read them side by side.

Average engagement rate

2.04%

Mean of (likes + comments) ÷ followers

Comment-only engagement rate

0.08%

Comments ÷ followers × 100 — the honest fallback when likes are hidden

Median engagement rate

0.37%

Middle post in the sample

Comment-to-like ratio

4.1%

Higher means more conversational audience

Like-based sample

11of 12 posts

1 post hide their like count and are excluded from like-based numbers only — they still count for cadence, format, captions and comments (12 posts).

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Content leaderboard

Posts ranked by engagement rate by followers. Pinned posts are shown because a reader will recognise them, but they sit outside the measured window and feed no average, rate or rhythm.

#	Post	Date	Format	Likes	Comments	Plays	ER
1	I could gatekeep this saree… but then what kind of saree sisterhood would that be? 😌🤎 I fell for @shilpa_tanguturu the very first time I discovered the brand, and Rachana ~ this BEAUTIIIIIFUL saree blouse set , pretty much sealed the deal! Earthy handwoven khadi, subtle checks and then… that blouse entered the chat. 🔥 The ruffle detailing? Completely unnecessary for my self-control. No plans this Sunday evening, so naturally I wore a saree at home, poured myself some wine and proceeded to feel like a diva. 🍷😂 And yes, there’s already another Shilpa’s beauty waiting to make its workwear debut. Cannot wait! Consider this my public service announcement: this one was too beautiful to gatekeep 🤎 how can you not fall in love woth this understated gorgeous one!	16 Aug 2026	carousel	1,901	69		10.80%
2	Nonsense Curry X Shilpa Tanguturu Hey there stellar beings, happy Monday! We're coming in HOT today with a Mati fabric Saree which is handwoven and sourced from a small village in Andhra Pradesh called Pondhuru. With a Blouse design that is inspired by a blooming flower. When we speak to the Founders of all the Homegrown brands we feature on our platform, we love it when we hear the passion in conversation about their brand identity. This is how we selectively pick the labels we work with. There's heart, intention. The same goes with @shilpa_tanguturu , who was so ecstatic to see us and i quote "flexing for our label". Her platfoms is a point of view on how we choose to dress. It sits at the intersection of Indian craft, modern silhouettes, conscious living and personal expression. It doesn’t want to look traditionally “handloom” just for the sake of it. It takes things that are deeply Indian—Khadi, Kala cotton, hand embroidery, natural dyes, regional techniques—and gives them a quieter, contemporary language The Amari set is so versatile that we created two looks from the set. In the first style, we wore the set as is and accessorized taking inspiration from the colors of the garment. A fluffy scrunchie, tear drop earrings, pearls and my 'getting ready' wedding slippers. The saree feels like a loving embrace and the color is just the most placid shade of purple. What I love about the fabric is that it molds with your body. Our second look is a contemporary style, again taking inspiration from the texture of the blouse, adding In more texture with a shaggy shrug. Since its a more Alternative look, we went with silver accessories, a complete contrast to the first, which goes to show that any one garment has the potential to be worn in so many different possibilities. #explorepage #saree #style #sustainablefashion #sareelovers	24 Aug 2026	reel	1,579	89	25.7K	9.15%
3	For me where comfort is important still wanted to look beautiful 😁❣️	11 Aug 2026	carousel	113	4		0.64%
4	Because picking just one Shilpa’s look? Impossible 😁🧿❣️	18 Aug 2026	carousel	73	8		0.44%
5	I think I’ve repeated this silhouette enough to call it a favourite ❣️❣️	13 Aug 2026	carousel	67	2		0.38%
6	Some days just look better in lilac ❣️	27 Aug 2026	carousel	65	2		0.37%
7	Charulatha ❤️ What an interesting name, isn’t it? Why do I name my outfits? How do I arrive at a name? Every collection begins with a story. While sketching, sampling, and refining a piece, I often find myself holding onto a certain emotion. The moment I approve a sample, I feel an irresistible urge to name it. 🌸 Some names come instantly. Some take time. This one arrived as Charulatha ❤️	31 Jul 2026	carousel	45	0		0.25%
8	When our muse understands the assignment ..✨ Shilpa’s is all about Rewear Restyle Repeat 🍂🌸	22 Aug 2026	reel	25	4	1,811	0.16%
9	Avani ❣️ An ode to the earth 🌍 Inspired by the Blue skies ☁️, water waves 🌊, Fallen flowers 🌺, Chirping 🦢	3 Aug 2026	carousel	26	0		0.14%
10	✨ What's in a name? Every piece I create begins long before the fabric is woven. It starts with an emotion, a memory, or a feeling that quietly stays with me through every sketch, every sample, and every refinement. People often ask why I name my outfits. Because they're more than garments—they're stories waiting to be worn. Some names arrive the moment I see the finished piece. Others take time, revealing themselves only when the journey feels complete. This one found its name... Charulatha ❤️ A name that reflects timeless grace, quiet strength, and effortless beauty. May every woman who wears Charulatha feel as beautiful as the story it carries. 🌸 #Charulatha #ShilpaTanguturu #Shilpas #handwovenfashion #slowfashionstyle	1 Aug 2026	reel	24	0	2,441	0.13%

Top Reels by plays

Published play counts only — not reach, views or watch time.

Separate population from the audit sample · 12 Reels with a published play count · 27 Jun 2026 – 27 Aug 2026 · includes 8 Reels older than the 12-post content window, excluded from every metric above.

Over the years I’ve had the good fortune of wearing @shilpa_tanguturu and her mindful approach to clothes really shows through. I find myself returning to them and that just shows how comfortable her clothes are. This time I got to try a new set from their Avani collection and as always I’m impressed 🌸
81.6K
plays
Earthy and Minimal is the vibe 🤍 Loving these fits from @shilpa_tanguturu mainly for the cotton, and the mul cotton lining which made the fit super comfortable like baby clothes. @tanguturushilpa this collection is killer 🤍 Which look is your favourite? #cotton #earthyfit #coimbatoreblogger #steffstylingseries #mulcotton
66.6K
plays
Nonsense Curry X Shilpa Tanguturu Hey there stellar beings, happy Monday! We're coming in HOT today with a Mati fabric Saree which is handwoven and sourced from a small village in Andhra Pradesh called Pondhuru. With a Blouse design that is inspired by a blooming flower. When we speak to the Founders of all the Homegrown brands we feature on our platform, we love it when we hear the passion in conversation about their brand identity. This is how we selectively pick the labels we work with. There's heart, intention. The same goes with @shilpa_tanguturu , who was so ecstatic to see us and i quote "flexing for our label". Her platfoms is a point of view on how we choose to dress. It sits at the intersection of Indian craft, modern silhouettes, conscious living and personal expression. It doesn’t want to look traditionally “handloom” just for the sake of it. It takes things that are deeply Indian—Khadi, Kala cotton, hand embroidery, natural dyes, regional techniques—and gives them a quieter, contemporary language The Amari set is so versatile that we created two looks from the set. In the first style, we wore the set as is and accessorized taking inspiration from the colors of the garment. A fluffy scrunchie, tear drop earrings, pearls and my 'getting ready' wedding slippers. The saree feels like a loving embrace and the color is just the most placid shade of purple. What I love about the fabric is that it molds with your body. Our second look is a contemporary style, again taking inspiration from the texture of the blouse, adding In more texture with a shaggy shrug. Since its a more Alternative look, we went with silver accessories, a complete contrast to the first, which goes to show that any one garment has the potential to be worn in so many different possibilities. #explorepage #saree #style #sustainablefashion #sareelovers
25.7K
plays
A perfect dress for a slow day in a mountain. A dress design inspired by nature by @shilpa_tanguturu Can’t get enough of this dress , consciously made , curated to tribute childhood memories in nature and cloth that feels right on the skin . Just love everything about it ❤️ [homegrown label, homegrown fashion, slow fashion , consciously made, Indian handloom, natural fabric ]
12.5K
plays
I walked into @ibaco_icecreams as a customer for years. Today, my label walked into their campaign. A proud full-circle moment. ✨
10.3K
plays

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Hashtags & mentions

Frequency from captions in the sample, with the average engagement rate of the posts each tag appears on. Association, not causation.

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Action plan

Prioritised by expected impact, written from the measured data above. The advisor sees only the metrics this report could actually compute — never an estimate, never a metric Instagram keeps private.

Content plan

Built by arithmetic over this account's audited sample — no estimates, no metrics Instagram keeps private. Anything that could not be measured is left out rather than guessed.

Target cadence: Measured cadence is 2.4 posts per week, averaging 2.9 days between posts. Recommendation: lift from 2.4 to 3–4 posts a week. The 3–7 per week band is where consistency scores highest without thinning each post's engagement.
Format mix to shift toward: Observed across the 12-post window: carousel_container 8/12, clips 4/12. carousel_container leads at 8 of 12. Keep the leading format as the backbone and rotate the others deliberately rather than incidentally.
What the best post did differently: The strongest post in the window drew 1,901 likes against a median of 65 — 29.25× the typical post — as a carousel_container published 16 Aug 2026, opening "I could gatekeep this saree… but then what kind of saree sisterhood would that be? 😌🤎 I". Treat that post as a template, not a fluke: repeat its format and its opening move.
Captions & hashtags: 25% of sampled posts carry both a caption and at least one hashtag; a well-kept feed sits above 80%. The most-used tag is #explorepage (1× in the sample, averaging 9.15% engagement on the posts it appears on). Association, not causation — tags travel with the posts, they do not by themselves cause them.
Best time to post: Sun carries the highest measured engagement of any posting day in the sample at 10.80%. Most sampled posts go out around 05:00 (2 of 12). This is the account's own posting record, not an audience-activity metric — Instagram keeps those private to the owner.

5 post ideas for this account

1.Rebuild the carousel_container that drew 1,901 likes as a series — same structure, new subject, published on Sun.
2.A clips that answers the question the audience keeps asking in comments — the account averages 15 comments a post, so the raw material is already there.
3.A post that invites a specific reply rather than a generic one, to defend the 4.15% comment-to-like ratio.
4.Re-issue the strongest evergreen subject with a full caption and 3–5 tags — only 25% of sampled posts currently carry both.
5.A short, cheap-to-produce format the account can sustain weekly — cadence is 2.4 posts a week and consistency is the sub-score with the most headroom.

Copy as prompt

One self-contained prompt carrying this account's real measured numbers. Paste it into any AI assistant and it will write a 4-week plan specific to this account rather than a generic one.

You are a social media strategist. Here is a public audit of the Instagram
account @shilpa_tanguturu, retrieved 9 Sept 2026.
Sample: 12 public posts.

Audience: 18,237 followers, Micro tier.
Engagement rate by followers: 2.04% (peer typical 2.80%, top decile 6.00%).
Average likes 358 (median 65).
Average comments 15 (median 2).
Comment-to-like ratio: 4.15%.
Posting cadence: 2.4 posts/week, average 2.9 days between posts.
Format mix observed: carousel_container 8/12, clips 4/12.
Best post drew 29.25x the median post's likes.
Captions with at least one hashtag: 25%.
Most-used hashtag: #explorepage (1 of 12 sampled posts).
Strongest measured posting day: Sun at 10.80% engagement.
Most common posting hour: 05:00 local.
Instapect Score 64/100 (C+) — Breakout Creator.

Using only the numbers above, produce a 4-week content plan for this account:
a weekly posting schedule, the format for each slot, 10 post concepts with
hooks, a caption template, and a hashtag strategy. Be specific to this
account's actual performance pattern. Do not invent metrics.

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Methodology & caveats

What this report measures, how, and what it deliberately does not claim.

What this account does not make measurable

1 of 12 sampled posts hide their like count. They stay in the sample for cadence, format, caption and comment metrics, and are excluded only from like-based ones, which are computed from 11 posts.
The content sample is the 12-item recent-posts window. The reels endpoint reaches further back and covers Reels only, so it is used to enrich matched items with their play count (4 matched) — never to extend the sample, which would inflate the Reel share and corrupt cadence.
8 older Reels outside the content window are shown separately in "Top Reels by plays" with their own window, and are excluded from every average, the format mix and all cadence maths.
Play counts are published public counts shown only where the provider returns them. They are not reach, views or watch time, and none of those are available for a public-profile audit.

KPI definitions

Engagement rate by followers = (average likes + average comments) ÷ followers × 100.
Median engagement rate = the middle post's engagement rate in the sample; robust to viral outliers.
Posting cadence = (sampled posts − 1) ÷ days spanned × 7. Intervals, not posts: n posts span n−1 gaps. Unavailable below 2 posts or a zero-day window.
Instapect Score = 0.35 × Engagement + 0.25 × Engagement Quality + 0.15 × Consistency + 0.15 × Content Performance + 0.10 × Growth Signals, renormalised over the sub-scores that could be measured. Every account is graded against peers in its own follower tier; Audience Reach is reported separately and carries no weight.
Comment-to-like ratio = average comments ÷ average likes × 100. A healthy conversational account sits between 1% and 3%.

Sample, source & limits

12 public posts sampled (11 usable for like-based metrics) · retrieved 9 Sept 2026 · served from the 24-hour cache.
Only lawfully-visible public signals are used: published posts, visible counts, captions, hashtags, mentions and timestamps.
Instapect never reports reach, impressions, audience demographics, Story insights or Reels watch-time. Those are private to the account owner and any tool claiming them for a third party is guessing.
Benchmarks are published industry medians by follower tier and are indicative, not guarantees. Any forward-looking figure is labelled an estimate with its method stated.

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This report is built only from lawfully-visible public Instagram signals — published posts and visible counts. It contains no reach, impressions, demographics, Story insights or watch-time, because nobody outside the account can see those. Request removal and the report is delisted from the directory, the category hubs and the sitemap.