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@raafiaura Verified

@raafiaura

89K
Followers
2
Following
Not published
Posts
40Instapect ScoreD

Instapect Score

40/100 · grade D — a performance read, benchmarked against 25K–100K followers.

Micro tier89K followersAudience Reach64/100Benchmarked against 25K–100K followers
Engagement rate
Not measurable

by followers · typical 1.80%

Avg likes
Not measurable

median unavailable

Avg comments
1

median 0

Cadence
1.5

posts / week · 4.6 d apart

Comment-to-like
Not measurable

healthy band 1–3%

Median ER
Not measurable

middle post in the sample

Public-profile audit · 9 posts sampled (3 pinned excluded) · retrieved 10 Sept 2026· served from cache

Elevate Your Aura With Raafiaura Nature Rooted🌱Luxury Redefined India’s 1st Glossy Lip Stain “Royal Rouge” Myntra,Amazon,Jiomart,Ajio,Flipkart 🛒

raafiaura.com

Profile snapshot

Headline public metrics for @raafiaura, from 9 sampled posts. Averages sit beside medians so one viral post cannot flatter the picture.

Engagement rate

—

(avg likes + avg comments) ÷ followers · median — · 25K–100K followers

Average likes

—

Median — · 0 posts with a visible like count

Average comments

1

Median 0 · comment-to-like —

Posting cadence

1.5posts / week

About one post every 4.6 days

Latest posts

Newest first · engagement rate by followers per post

10 Sept 2026 · reel

Our DMs rn We see you. We hear you. launch countdown, DM flood, customer anticipation, coming soon brand, Raafiaura launch #raafiaura #launchsoon #comingsoonalert #dmsbelike #whenisthelaunch

Hidden

likes

0

comments

—

ER

9 Sept 2026 · image

Guess what’s under the cloth 👇 or just wait it out like the rest of us product launch countdown, 4 days to go, spa aesthetic, self care launch, new product teaser #4daystogo #raafiuraproductlaunch #comingsoon #selfcaresunday #raafiaura

Hidden

likes

1

comments

—

ER

2 Sept 2026 · reel

She had 47 things to do today. Reapply Royal Rouge wasn’t one of them. Lunch tried. Coffee tried. The entire day tried. Royal Rouge: “Still. Right. There” Raafiaura Royal Rouge Glossy Lip Stain —Because apparently, this one has commitment issues with leaving.  [Raafiaura, GRWM, Ready for college, College Girl, Glossy Lip Stain] #raafiaura #collegelife #readyfortheday #mylipglossispoppin #collegegirls

Hidden

likes

0

comments

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ER

1 Sept 2026 · image

Your skin: “We need to talk.” Raafiaura Pink Petal Face Mist: “Say less.” A little mist, a lot of “why does my skin look this good?” Your glow’s new favourite plus-one is here. [Raafiaura, Raafiaura Spray Mist, Rose Spray Mist] #raafiaura #spraymist #pinkpetalmist #fordryskin

Hidden

likes

0

comments

—

ER

31 Aug 2026 · reel

POV: Your skin said “I need a reset” and you actually listened. Cleanse. Hydrate. Glow. Repeat. Because good skin days don’t just happen…it happens with Raafiaura way [Raafiaura, Aloe Vera Cleanser, Raafiaura Aloe Vera Cleanser] #Raafiaura #AloeVeraCleanser #RaafiauraAloeVeraCleanser

Hidden

likes

0

comments

—

ER

19 Aug 2026 · image

Your soft life called… it wants better hydration. Slow mornings, deep breaths, a little self-care — and that one step that makes your skin feel instantly refreshed.  Meet your soft-life essential: Raafiaura Pink Petal Face Mist — a refreshing burst of hydration and prep whenever your skin needs a little pick-me-up. Because sometimes, the soft life is just… mist, glow, repeat. [Raafiaura, Raafiaura Pink Petal Face Mist, Pink Petal Face Mist, Raafiaura Pink Petal, Raafiaura Face Mist] #raafiaura #facemist #pinkpetalfacemist #hydratedskincare

Hidden

likes

0

comments

—

ER

How the score was built

The verdict is at the top of the page; this is the reasoning underneath it. Every sub-score prints its own weight and formula — no black box.

Archetype

Developing Profile

No single pattern dominates yet. The sub-scores below show which dimension moves the result most.

Nominal weights: Engagement 35% · Engagement Quality 25% · Consistency 15% · Content Performance 15% · Growth 10%. Audience Reach is context only and carries no weight — every account is graded against peers in its own follower tier · composite from 2 of 5 signals — unavailable sub-scores are excluded from both sums, not scored zero

Audience Reach

64 /100

Micro tier

88,971 followers (10K–100K followers). An asset score: how many people this account can reach. It does not move with how well the posts perform.

Audience Reach

64 /100

88,971 followers puts this account in the Micro tier (10K–100K followers). This is an asset score — how many people the account can reach — and it never moves based on how well the posts perform.

Weight 0% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100

log10(88,971) = 4.95, mapped as 25 + (L − 3) × 20 across the 1K–1M range (1K=25, 10K=45, 100K=65, 1M=85, 10M=100).

Engagement

Not measurable

Weight 35% · piecewise-linear percentile curve for 25K–100K followers: 0%→5, p25 0.90%→30, p50 1.80%→55, p90 3.80%→85, 6.84%→100

Every sampled post hides its like count, so the standard engagement rate has no numerator.

Engagement Quality

Not measurable

Weight 25% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100

Average likes is zero or hidden on this sample, so comments cannot be expressed as a share of likes. The weight is redistributed rather than scored zero.

Consistency

20 /100

Posting cadence 1.52 posts per week, approaching the healthy 3–7 per week band. Gaps between posts vary by 1.14× the mean gap of 4.6 days — under 0.5× reads as a dependable rhythm.

Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)

regularity 0.00 (1 − stdev 5.3d ÷ mean gap 4.6d) and cadence factor 0.51 from 1.5 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).

Content Performance

60 /100

Breakout upside could not be measured on this sample. 100% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 3 distinct formats.

Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)

Upside unavailable (fewer than 3 visible-like posts); its weight was redistributed. enrichment 1.00 (caption + ≥1 hashtag), format mix 1.0 (3 distinct product types).

Growth Signals

Not measurable

Weight 10% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks

This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.

Growth & cadence

Instagram publishes no follower history, so Instapect builds its own: every audit records a snapshot, and the trend below is measured across those snapshots. Everything else here comes from the visible posting record.

Follower growth

This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.

Engagement rate per post (%)

This account hides like counts, or its follower count is unavailable, so a per-post engagement rate cannot be computed from public data. See the comment-only metrics instead.

Likes and comments per post

Unit: absolute interactions per post.

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Engagement diagnostics

Averages are easily distorted by one viral post. The median tells you what a typical post actually does — read them side by side.

Average engagement rate

—

Mean of (likes + comments) ÷ followers

Comment-only engagement rate

0.00%

Comments ÷ followers × 100 — the honest fallback when likes are hidden

Median engagement rate

—

Middle post in the sample

Comment-to-like ratio

—

Higher means more conversational audience

Like-based sample

0of 9 posts

9 posts hide their like count and are excluded from like-based numbers only — they still count for cadence, format, captions and comments (9 posts).

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Content leaderboard

Posts ranked by engagement rate by followers. Pinned posts are shown because a reader will recognise them, but they sit outside the measured window and feed no average, rate or rhythm.

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Hashtags & mentions

Frequency from captions in the sample, with the average engagement rate of the posts each tag appears on. Association, not causation.

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Action plan

Prioritised by expected impact, written from the measured data above. The advisor sees only the metrics this report could actually compute — never an estimate, never a metric Instagram keeps private.

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Methodology & caveats

What this report measures, how, and what it deliberately does not claim.

What this account does not make measurable

  • Every sampled post hides its like count, so like-based metrics are unavailable. Comment-based metrics are computed normally across the full sample.
  • 3 pinned posts were detected at the head of the response and excluded from the content window, leaving 9 of the 12 returned items. Pinned posts hold permanent placement and keep accumulating engagement, and the oldest one manufactures a gap that never happened — so they are excluded from cadence, gaps, regularity, format mix and every average. They still appear in the content leaderboard, badged "Pinned".
  • The content sample is the 9-item recent-posts window. The reels endpoint reaches further back and covers Reels only, so it is used to enrich matched items with their play count (4 matched) — never to extend the sample, which would inflate the Reel share and corrupt cadence.
  • 8 older Reels outside the content window are shown separately in "Top Reels by plays" with their own window, and are excluded from every average, the format mix and all cadence maths.
  • Play counts are published public counts shown only where the provider returns them. They are not reach, views or watch time, and none of those are available for a public-profile audit.

KPI definitions

  • Engagement rate by followers = (average likes + average comments) ÷ followers × 100.
  • Median engagement rate = the middle post's engagement rate in the sample; robust to viral outliers.
  • Posting cadence = (sampled posts − 1) ÷ days spanned × 7. Intervals, not posts: n posts span n−1 gaps. Unavailable below 2 posts or a zero-day window.
  • Instapect Score = 0.35 × Engagement + 0.25 × Engagement Quality + 0.15 × Consistency + 0.15 × Content Performance + 0.10 × Growth Signals, renormalised over the sub-scores that could be measured. Every account is graded against peers in its own follower tier; Audience Reach is reported separately and carries no weight.
  • Comment-to-like ratio = average comments ÷ average likes × 100. A healthy conversational account sits between 1% and 3%.

Sample, source & limits

  • 9 public posts sampled (0 usable for like-based metrics) · retrieved 10 Sept 2026 · served from the 24-hour cache.
  • Only lawfully-visible public signals are used: published posts, visible counts, captions, hashtags, mentions and timestamps.
  • Instapect never reports reach, impressions, audience demographics, Story insights or Reels watch-time. Those are private to the account owner and any tool claiming them for a third party is guessing.
  • Benchmarks are published industry medians by follower tier and are indicative, not guarantees. Any forward-looking figure is labelled an estimate with its method stated.

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This report is built only from lawfully-visible public Instagram signals — published posts and visible counts. It contains no reach, impressions, demographics, Story insights or watch-time, because nobody outside the account can see those. Request removal and the report is delisted from the directory, the category hubs and the sitemap.