@i12gatti

@i12gatti · Restaurant

8,159
Followers: 962
Following: Not published
Posts

19Instapect ScoreF

Instapect Score

19/100 · grade F — a performance read, benchmarked against 5K–25K followers.

Nano tier8,159 followersAudience Reach43/100Benchmarked against 5K–25K followers

Engagement rate: 0.12%
Avg likes: 10
Avg comments: 0
Cadence: 0.9
Comment-to-like: 0.00%
Median ER: 0.12%

Public-profile audit · 10 posts sampled (2 pinned excluded) · retrieved 10 Sept 2026· served from cache

🍕 Ristorante e Pizza sui tetti della Galleria Vittorio Emanuele ✨ Gusto autentico in un’atmosfera magica 🍸 Terrazza Aperitivo €15 Drink con Tagliere

bookingidodicigatti.guestplan.io

Profile snapshot

Headline public metrics for @i12gatti, from 10 sampled posts. Averages sit beside medians so one viral post cannot flatter the picture.

Engagement rate

0.12%

(avg likes + avg comments) ÷ followers · median 0.12% · 5K–25K followers

Average likes

Median 10 · 10 posts with a visible like count

Average comments

Median 0 · comment-to-like 0.0%

Posting cadence

0.9posts / week

About one post every 7.5 days

How the score was built

The verdict is at the top of the page; this is the reasoning underneath it. Every sub-score prints its own weight and formula — no black box.

Archetype

Developing Profile

No single pattern dominates yet. The sub-scores below show which dimension moves the result most.

Nominal weights: Engagement 35% · Engagement Quality 25% · Consistency 15% · Content Performance 15% · Growth 10%. Audience Reach is context only and carries no weight — every account is graded against peers in its own follower tier · composite from 3 of 5 signals — unavailable sub-scores are excluded from both sums, not scored zero

Audience Reach

43 /100

Nano tier

8,159 followers (under 10K followers). An asset score: how many people this account can reach. It does not move with how well the posts perform.

What this means

Audience–engagement mismatch

With 8,159 followers, an engagement rate of 0.12% sits below the 1.40% bottom quartile for 5K–25K followers, and only 0.00 comments arrive per 100 likes against a healthy 1–3. The follower count is large but the audience currently reaching the posts is not reacting to them. This is the most consequential thing in the report: the lever is what the content asks the audience to do, not how many people follow.

Posting frequency is the most controllable lever

At 0.93 posts per week — one every 8 days — the account publishes less than once a week. Unlike engagement rate, cadence is entirely within the owner's control, which makes it the cheapest thing on this page to change.

Performance is genuinely consistent

Median likes (10) are 98% of the average (10). No viral outlier is propping up the average, so every number in this report describes what a typical post actually does — a dependable baseline is a real asset when planning.

Audience Reach

43 /100

8,159 followers puts this account in the Nano tier (under 10K followers). This is an asset score — how many people the account can reach — and it never moves based on how well the posts perform.

Weight 0% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100

log10(8,159) = 3.91, mapped as 25 + (L − 3) × 20 across the 1K–1M range (1K=25, 10K=45, 100K=65, 1M=85, 10M=100).

Engagement

7 /100

Engagement rate 0.12%, below the 1.40% bottom quartile for accounts with 5K–25K followers. Typical is 2.80%.

Weight 35% · piecewise-linear percentile curve for 5K–25K followers: 0%→5, p25 1.40%→30, p50 2.80%→55, p90 6.00%→85, 10.80%→100

Engagement rate 0.12% mapped onto the 5K–25K followers percentile curve (0%→5, p25 1.40%→30, p50 2.80%→55, p90 6.00%→85), measured across 10 of 10 sampled posts with visible like counts.

Engagement Quality

Not measurable

Weight 25% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100

The typical post carries 0 comments, below the 5-comment base at which a comment-to-like ratio is statistically meaningful. One or two reactions expressed as a percentage is not a measurement, so the weight is redistributed rather than scored.

Consistency

12 /100

Posting cadence 0.93 posts per week, below the 1-per-week floor most active accounts clear. Gaps between posts vary by 1.10× the mean gap of 7.5 days — under 0.5× reads as a dependable rhythm.

Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)

regularity 0.00 (1 − stdev 8.3d ÷ mean gap 7.5d) and cadence factor 0.31 from 0.9 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).

Content Performance

56 /100

Breakout upside could not be measured on this sample. 60% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 1 distinct format.

Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)

Upside unavailable (the median post draws fewer than 30 visible likes, too thin a base for a breakout ratio); its weight was redistributed. enrichment 0.60 (caption + ≥1 hashtag), format mix 0.5 (1 distinct product type).

Growth Signals

Not measurable

Weight 10% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks

This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.

Growth & cadence

Instagram publishes no follower history, so Instapect builds its own: every audit records a snapshot, and the trend below is measured across those snapshots. Everything else here comes from the visible posting record.

Follower growth

Engagement rate per post (%)

Oldest to newest across the sampled posts. Unit: % of followers.

Likes and comments per post

Unit: absolute interactions per post.

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Engagement diagnostics

Averages are easily distorted by one viral post. The median tells you what a typical post actually does — read them side by side.

Average engagement rate

0.12%

Mean of (likes + comments) ÷ followers

Comment-only engagement rate

0.00%

Comments ÷ followers × 100 — the honest fallback when likes are hidden

Median engagement rate

0.12%

Middle post in the sample

Comment-to-like ratio

0.0%

Higher means more conversational audience

Like-based sample

10of 10 posts

Every sampled post shows its like count. Comment metrics use all 10 posts.

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Create a free account to see the full engagement distribution — how far the best and worst posts sit from the median.

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Content leaderboard

Posts ranked by engagement rate by followers. Pinned posts are shown because a reader will recognise them, but they sit outside the measured window and feed no average, rate or rhythm.

#	Post	Date	Format	Likes	Comments	Plays	ER
1	💥Aperitivo sui tetti di Milano a soli 15€ (tutto incluso)😳 Invitato da @i12gatti Siamo sopra uno dei luoghi più iconici della città: la Galleria Vittorio Emanuele II… ma da una prospettiva che in pochi conoscono 👀 Qui si trova “I 12 Gatti”: una terrazza nascosta sui tetti con una vista unica su Milano, perfetta per staccare dal caos del centro. Con 15€ hai un aperitivo completo: 🍸 1 drink 🍽️ 1 piattino di stuzzichini (davvero ottimi) E se vuoi continuare la serata: puoi fermarti anche a cena con pizze squisite 🍕 o altri piatti della cucina. ✅ Tagga la persona con cui verresti qui, salva il Reel e seguimi per altri posti incredibili a Milano ✨ 💥COSA NE PENSI DI QUESTO APERITIVO? #milano #aperitivo #rooftop aperitivo Milano 15 euro, aperitivo sui tetti Milano, rooftop Milano Galleria Vittorio Emanuele, I 12 Gatti Milano, aperitivo economico Milano centro, locali panoramici Milano, dove fare aperitivo a Milano con vista, rooftop bar Milano centro storico, aperitivo Galleria Vittorio Emanuele II, cosa fare a Milano sera aperitivo	16 Apr 2026	reel Pinned	3,224	121	153.5K	41.00%
2	Il nostro ingresso è sull’angolo della Galleria Vittorio Emanuele sulla Piazza della Scala. È la stessa entrata del Museo Leonardo. Seguire il corridoio e prendere l’ascensore fino al 6° piano e benvenuti sulla Terrazza dei 12 Gatti! E da Lunedì vi aspettiamo in terrazza anche per l’aperitivo! #milano #milanocity #milanounica #milanoitaly #milanofood #milanofoodie #terrazza	9 May 2025	reel Pinned	243	15	30.9K	3.16%
3	L' Aperitivo 12 Gatti sui tetti della Galleria Vittorio Emanuele. Comprende un drink a scelta accompagnato da un tagliere con una selezione di assaggi preparati dalla nostra cucina a soli €15 a persona Tutti i giorni, esclusa la domenica, dalle 17:30 alle 19:30. Ti aspettiamo sulla terrazza di 12 Gatti, in Galleria Vittorio Emanuele II	4 Aug 2026	image	16	0		0.20%
4	Tre pizze. Tre personalità. Un solo problema: scegliere quale ordinare.	2 Aug 2026	image	14	0		0.17%
5	Ci sono piatti che non passano mai di moda. Come le nostre Milanesine di vitello, preparate esclusivamente con carne di primissima qualità. Le serviamo con patate saltate, rucola e pomodorini: un grande classico, fatto come si deve. Perfetta per chi ha voglia di un piatto completo, ricco di gusto e senza troppi fronzoli. Ti aspettiamo ai 12 Gatti! #milanese	4 Jul 2026	image	13	0		0.16%
6	Con l’estate ancora nel pieno, da 12 Gatti non solo pizza, primi e secondi: trovate anche insalate fresche preparate con prodotti eccellenti e ingredienti di prima qualità. E per chi lavora in zona, abbiamo anche convenzioni dedicate alle aziende. Vuoi convenzionare la tua azienda con 12 Gatti? Contattaci per tutte le informazioni. #milano #milanocity #milanofood	4 Sept 2026	image	12	0		0.15%
7	La nostra Verace. Il carattere autentico della pizza nasce dalla qualità delle sue materie prime. Pomodoro San Marzano Strianese DOP schiacciato a mano, mozzarella di bufala campana DOP, bocconcini di bufala, origano di montagna, basilico fresco e un filo di olio extravergine d'oliva. Una pizza che celebra la tradizione italiana con ingredienti d'eccellenza.	7 Aug 2026	image	10	0		0.12%
8	La Più Belle non è solo il nome di questa pizza. L'abbiamo dedicata a La Piu Belle, una delle etichette più straordinarie della nostra cantina Viña Vik in Cile: un vino che celebra la ricerca dell'eccellenza. La nostra interpretazione passa dalla cucina, con ingredienti scelti tra le eccellenze italiane: Fior di Latte, Gorgonzola, Culatello di Zibello, fichi secchi, basilico e un filo di olio evo. Un incontro di sapori raffinati, dedicato a chi ama qualcosa di davvero speciale. #VikWine	11 Jul 2026	image	9	0		0.11%
9	Sul Risotto alla Milanese si discute da sempre su chi lo prepara meglio a Milano. Noi non vogliamo entrare nella disputa... ma una cosa possiamo dirla: il nostro, preparato come da tradizione con riso Carnaroli, zafferano, burro e Parmigiano, riceve sempre grandi complimenti. Ora tocca a voi dare il verdetto. Venite ad assaggiarlo e fateci sapere se avevamo ragione. Vi aspettiamo! #risotto	13 Jul 2026	image	9	0		0.11%
10	Le nostre Polpette di Fassona al sugo nascono da una ricetta della tradizione italiana: carne di Fassona, un sugo di pomodoro cotto lentamente e una focaccia appena sfornata, perfetta per l'immancabile scarpetta. Sapori semplici, ingredienti di qualità e tutto il gusto della cucina fatta come una volta. Vieni a provarle dai noi ai 12 Gatti sui tetti della Galleria Vittorio Emanuele. #polpette	7 Jul 2026	image	5	0		0.06%

Top Reels by plays

Published play counts only — not reach, views or watch time.

Separate population from the audit sample · 13 Reels with a published play count · 9 May 2025 – 30 May 2026 · includes 11 Reels older than the 10-post content window, excluded from every metric above.

💥Aperitivo sui tetti di Milano a soli 15€ (tutto incluso)😳 Invitato da @i12gatti Siamo sopra uno dei luoghi più iconici della città: la Galleria Vittorio Emanuele II… ma da una prospettiva che in pochi conoscono 👀 Qui si trova “I 12 Gatti”: una terrazza nascosta sui tetti con una vista unica su Milano, perfetta per staccare dal caos del centro. Con 15€ hai un aperitivo completo: 🍸 1 drink 🍽️ 1 piattino di stuzzichini (davvero ottimi) E se vuoi continuare la serata: puoi fermarti anche a cena con pizze squisite 🍕 o altri piatti della cucina. ✅ Tagga la persona con cui verresti qui, salva il Reel e seguimi per altri posti incredibili a Milano ✨ 💥COSA NE PENSI DI QUESTO APERITIVO? #milano #aperitivo #rooftop aperitivo Milano 15 euro, aperitivo sui tetti Milano, rooftop Milano Galleria Vittorio Emanuele, I 12 Gatti Milano, aperitivo economico Milano centro, locali panoramici Milano, dove fare aperitivo a Milano con vista, rooftop bar Milano centro storico, aperitivo Galleria Vittorio Emanuele II, cosa fare a Milano sera aperitivo
153.5K
plays
Un ristorante nascosto sui tetti di Milano? Esiste davvero😱 e non lo trovi sulle guide!! Si trova sopra la Galleria Vittorio Emanuele II —un locale segreto, romantico, ma anche economico💰 Ci siamo tornati dopo tanti anni e riconfermiamo con piacere i prezzi onesti, la location top e le specialità gustose. 🍕Pizza gourmet, cucina italiana, vista spettacolare e un’atmosfera esclusiva, ma alla portata di tutti! 🔍 L’ingresso? È nascosto all’angolo della Galleria con Piazza della Scala (stesso ingresso del Museo Leonardo), segui il corridoio e prendi l'ascensore fino al 6°piano. 🐈‍⬛Il nome del locale ha una storia curiosa: una vecchina abitava sulle soffitte della Galleria e aveva una coppia di gatti neri. Quando lei dovette lasciare la soffitta, i suoi gatti rimasero e oggi una colonia di 12 gatti neri vaga libera sui tetti della Galleria, protetti dal ristorante, dal Comune e dalla Protezione Animali. Abbiamo provato: 🍕I 12 Gatti: pomodoro San Marzano Strianese DOP, burrata pugliese DOP, crudo di Parma stagionato 24 Mesi, Basilico e Olio Evo (21€) 🍝Scialatielli alla Ghiotta, Ragù di Salsiccia, Burrata e Pecorino (18€) ☕️Tiramisù (12€) 🧁Arabian Mousse (12€) Conoscevi già questo posto o ti piacerebbe andarci? 👉🏻 Salva il video, condividilo con chi ama i posti insoliti e seguici per scoprire altri angoli nascosti di Milano✨️ 📍@i12gatti | Milano🇮🇹 Ⓜ️ Duomo #supplied #MilanoSegreta #PostiInsoliti #RistorantiMilano #GalleriaVittorioEmanuele #I12Gatti #MilanoFood #RooftopMilano #CenaRomanticaMilano #milanofood
133.4K
plays
✨Una locaton segreta ed esclusiva, nel cuore di Milano, proprio sui tetti della Galleria! I 12 Gatti è il posto perfetto per godersi un aperitivo con una vista unica sullo Skyline di Milano! E se ti resta ancora un po di fame non puoi non assaggiare le loro pizze strepitose! 🐈‍⬛ C'era una volta una donna anziana che abitava in una delle soffitte della Galleria Vittorio Emanuele II. La vecchia era conosciuta perché dava da mangiare alla sua coppia di gatti neri che vagavano liberi sui tetti. negli anni i gatti si sono moltiplicati e oggi, sui tetti della Galleria, vive una colonia di dodici gatti, tutti neri. Con un po di fortuna li vedrete gironzolare! 🍸Cosa aspetti a provare il loro aperitivo? Inoltre per pranzo troverei delle formule conveniente per un business lunch! 📍I 12 GATTI Galleria Vittorio Emanuele 11, Milano *invited by @i12gatti . . . . . #milano #invited #invitedby #restaurant #ristorante #dovemangiareamilano #cosafareamilano #food #milanofood #foodphotography #foodie #foodporn #foodstagram #foodblogger #FoodExperience #MilanoDaScoprire #FoodBloggerltalia #MilanoFoodGuide #EatInMilano #DinnerExperience #MilanoDuomo #aperitivo #galleriavittorioemanuele #duomomilano #cocktails #pizza
111.7K
plays
Il nostro ingresso è sull’angolo della Galleria Vittorio Emanuele sulla Piazza della Scala. È la stessa entrata del Museo Leonardo. Seguire il corridoio e prendere l’ascensore fino al 6° piano e benvenuti sulla Terrazza dei 12 Gatti! E da Lunedì vi aspettiamo in terrazza anche per l’aperitivo! #milano #milanocity #milanounica #milanoitaly #milanofood #milanofoodie #terrazza
30.9K
plays
Terrazza casual sui tetti di Galleria Vittorio Emanuele II ✨ @i12gatti La mia esperienza a pranzo: 🍅 Caprese – 16 Pomodoro, mozz. di bufala, basilico e olio evo 🍛 Risotto alla milanese – 20 Riso carnaroli, parmigiano, burro e zafferano 🍝 Spaghettone alla chitarra – 18 Ragù di pacchetelle, finocchietto e cacio ricotta 🥩 Grigliata mista di carne con verdure – 35 (da condividere) 🍰 Tiramisù della casa – 12 🐈‍⬛ I 12 Gatti 📍 Galleria Vittorio Emanuele II, 11 – Milano 🧭 Entra dalla porta del Museo Leonardo (angolo Piazza della Scala) e prendi l’ascensore fino al 6º piano: la terrazza ti aspetta. 💾 Salva il reel 📲 Tagga chi portarci 🫶🏻 Seguimi per scoprire altri posti da vivere a #MilanoConRoal . . . . #invitedby #i12gatti #ristorantemilano #milanorestaurant #milanodascoprire #milanocity #milanolunch #risottoallamilanese #galleriamilano #rooftopmilano #milanoview #dovemangiareamilano #foodinmilan #milanofoodie #milanofoodexperience #milanotips
14.8K
plays

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Hashtags & mentions

Frequency from captions in the sample, with the average engagement rate of the posts each tag appears on. Association, not causation.

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Action plan

Prioritised by expected impact, written from the measured data above. The advisor sees only the metrics this report could actually compute — never an estimate, never a metric Instagram keeps private.

Content plan

Built by arithmetic over this account's audited sample — no estimates, no metrics Instagram keeps private. Anything that could not be measured is left out rather than guessed.

Target cadence: Measured cadence is 0.9 posts per week, averaging 7.5 days between posts. Recommendation: lift from 0.9 to 3–4 posts a week. The 3–7 per week band is where consistency scores highest without thinning each post's engagement.
Format mix to shift toward: Observed across the 10-post window: feed 10/10. Everything is feed. Adding a second format is the single cheapest way to raise the content-performance sub-score, because format mix is one of its three terms.
What the best post did differently: The strongest post in the window drew 16 likes against a median of 10 — 1.68× the typical post — as a feed published 4 Aug 2026, opening "L' Aperitivo 12 Gatti sui tetti della Galleria Vittorio Emanuele. Comprende un drink a sc". Treat that post as a template, not a fluke: repeat its format and its opening move.
Captions & hashtags: 60% of sampled posts carry both a caption and at least one hashtag; a well-kept feed sits above 80%. The most-used tag is #milanese (1× in the sample, averaging 0.16% engagement on the posts it appears on). Association, not causation — tags travel with the posts, they do not by themselves cause them.
Best time to post: Sun carries the highest measured engagement of any posting day in the sample at 0.17%. Most sampled posts go out around 13:00 (2 of 10). This is the account's own posting record, not an audience-activity metric — Instagram keeps those private to the owner.

5 post ideas for this account

1.Rebuild the feed that drew 16 likes as a series — same structure, new subject, published on Sun.
2.A carousel that answers the question the audience keeps asking in comments — the account averages 0 comments a post, so the raw material is already there.
3.A post that ends on an explicit question. The comment-to-like ratio is 0.00%, below the 1–3% healthy band: the audience is scrolling past rather than replying.
4.Re-issue the strongest evergreen subject with a full caption and 3–5 tags — only 60% of sampled posts currently carry both.
5.A short, cheap-to-produce format the account can sustain weekly — cadence is 0.9 posts a week and consistency is the sub-score with the most headroom.

Copy as prompt

One self-contained prompt carrying this account's real measured numbers. Paste it into any AI assistant and it will write a 4-week plan specific to this account rather than a generic one.

You are a social media strategist. Here is a public audit of the Instagram
account @i12gatti, retrieved 10 Sept 2026.
Sample: 10 public posts.

Audience: 8,159 followers, Nano tier.
Engagement rate by followers: 0.12% (peer typical 2.80%, top decile 6.00%).
Average likes 10 (median 10).
Average comments 0 (median 0).
Comment-to-like ratio: 0.00%.
Posting cadence: 0.9 posts/week, average 7.5 days between posts.
Format mix observed: feed 10/10.
Best post drew 1.68x the median post's likes.
Captions with at least one hashtag: 60%.
Most-used hashtag: #milanese (1 of 10 sampled posts).
Strongest measured posting day: Sun at 0.17% engagement.
Most common posting hour: 13:00 local.
Instapect Score 19/100 (F) — Developing Profile.
Strengths: Performance is genuinely consistent.
Weaknesses: Audience–engagement mismatch; Posting frequency is the most controllable lever.

Using only the numbers above, produce a 4-week content plan for this account:
a weekly posting schedule, the format for each slot, 10 post concepts with
hooks, a caption template, and a hashtag strategy. Be specific to this
account's actual performance pattern. Do not invent metrics.

Free account required

Create a free account to read the full AI action plan, the content plan, post ideas, hashtag strategy and best time to post for this account.

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Methodology & caveats

What this report measures, how, and what it deliberately does not claim.

What this account does not make measurable

2 pinned posts were detected at the head of the response and excluded from the content window, leaving 10 of the 12 returned items. Pinned posts hold permanent placement and keep accumulating engagement, and the oldest one manufactures a gap that never happened — so they are excluded from cadence, gaps, regularity, format mix and every average. They still appear in the content leaderboard, badged "Pinned".
The content sample is the 10-item recent-posts window. The reels endpoint reaches further back and covers Reels only, so it is used to enrich matched items with their play count (1 matched) — never to extend the sample, which would inflate the Reel share and corrupt cadence.
11 older Reels outside the content window are shown separately in "Top Reels by plays" with their own window, and are excluded from every average, the format mix and all cadence maths.
Play counts are published public counts shown only where the provider returns them. They are not reach, views or watch time, and none of those are available for a public-profile audit.

KPI definitions

Engagement rate by followers = (average likes + average comments) ÷ followers × 100.
Median engagement rate = the middle post's engagement rate in the sample; robust to viral outliers.
Posting cadence = (sampled posts − 1) ÷ days spanned × 7. Intervals, not posts: n posts span n−1 gaps. Unavailable below 2 posts or a zero-day window.
Instapect Score = 0.35 × Engagement + 0.25 × Engagement Quality + 0.15 × Consistency + 0.15 × Content Performance + 0.10 × Growth Signals, renormalised over the sub-scores that could be measured. Every account is graded against peers in its own follower tier; Audience Reach is reported separately and carries no weight.
Comment-to-like ratio = average comments ÷ average likes × 100. A healthy conversational account sits between 1% and 3%.

Sample, source & limits

10 public posts sampled (10 usable for like-based metrics) · retrieved 10 Sept 2026 · served from the 24-hour cache.
Only lawfully-visible public signals are used: published posts, visible counts, captions, hashtags, mentions and timestamps.
Instapect never reports reach, impressions, audience demographics, Story insights or Reels watch-time. Those are private to the account owner and any tool claiming them for a third party is guessing.
Benchmarks are published industry medians by follower tier and are indicative, not guarantees. Any forward-looking figure is labelled an estimate with its method stated.

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This report is built only from lawfully-visible public Instagram signals — published posts and visible counts. It contains no reach, impressions, demographics, Story insights or watch-time, because nobody outside the account can see those. Request removal and the report is delisted from the directory, the category hubs and the sitemap.