@gustosothedonutshop

@gustosothedonutshop · Donut Shop

4,987
Followers: 20
Following: Not published
Posts

22Instapect ScoreF

Instapect Score

22/100 · grade F — a performance read, benchmarked against under 5K followers.

Nano tier4,987 followersAudience Reach39/100Benchmarked against under 5K followers

Engagement rate: 0.09%
Avg likes: 3
Avg comments: 1
Cadence: 0.8
Comment-to-like: 30.77%
Median ER: 0.07%

Public-profile audit · 4 posts sampled (8 pinned excluded) · retrieved 10 Sept 2026· served from cache

The Donut Destination of Lahore.🍩 📍Model Town 📍Packages Mall 📍Emporium Mall Order via Foodpanda. Link below 👇🛵

www.foodpanda.pk/chain/cn1tr/gustoso-the-donut-shop

Profile snapshot

Headline public metrics for @gustosothedonutshop, from 4 sampled posts. Averages sit beside medians so one viral post cannot flatter the picture.

Engagement rate

0.09%

(avg likes + avg comments) ÷ followers · median 0.07% · under 5K followers

Average likes

Median 4 · 4 posts with a visible like count

Average comments

Median 0 · comment-to-like 30.8%

Posting cadence

0.8posts / week

About one post every 9.0 days

How the score was built

The verdict is at the top of the page; this is the reasoning underneath it. Every sub-score prints its own weight and formula — no black box.

Archetype

Developing Profile

No single pattern dominates yet. The sub-scores below show which dimension moves the result most.

Nominal weights: Engagement 35% · Engagement Quality 25% · Consistency 15% · Content Performance 15% · Growth 10%. Audience Reach is context only and carries no weight — every account is graded against peers in its own follower tier · composite from 3 of 5 signals — unavailable sub-scores are excluded from both sums, not scored zero

Audience Reach

39 /100

Nano tier

4,987 followers (under 10K followers). An asset score: how many people this account can reach. It does not move with how well the posts perform.

What this means

Engagement sits in the bottom quartile of its tier

Engagement rate 0.09% is below the 2.00% bottom quartile for under 5K followers, where typical is 4.00%. Closing to typical would mean roughly 4594% more likes and comments per post at the current follower count.

Posting frequency is the most controllable lever

At 0.78 posts per week — one every 9 days — the account publishes less than once a week. Unlike engagement rate, cadence is entirely within the owner's control, which makes it the cheapest thing on this page to change.

Performance is genuinely consistent

Median likes (4) are 108% of the average (3). No viral outlier is propping up the average, so every number in this report describes what a typical post actually does — a dependable baseline is a real asset when planning.

Audience Reach

39 /100

4,987 followers puts this account in the Nano tier (under 10K followers). This is an asset score — how many people the account can reach — and it never moves based on how well the posts perform.

Weight 0% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100

log10(4,987) = 3.70, mapped as 25 + (L − 3) × 20 across the 1K–1M range (1K=25, 10K=45, 100K=65, 1M=85, 10M=100).

Engagement

6 /100

Engagement rate 0.09%, below the 2.00% bottom quartile for accounts with under 5K followers. Typical is 4.00%.

Weight 35% · piecewise-linear percentile curve for under 5K followers: 0%→5, p25 2.00%→30, p50 4.00%→55, p90 8.00%→85, 14.40%→100

Engagement rate 0.09% mapped onto the under 5K followers percentile curve (0%→5, p25 2.00%→30, p50 4.00%→55, p90 8.00%→85), measured across 4 of 4 sampled posts with visible like counts.

Engagement Quality

Not measurable

Weight 25% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100

The typical post carries 0 comments, below the 5-comment base at which a comment-to-like ratio is statistically meaningful. One or two reactions expressed as a percentage is not a measurement, so the weight is redistributed rather than scored.

Consistency

42 /100

Posting cadence 0.78 posts per week, below the 1-per-week floor most active accounts clear. Gaps between posts vary by 0.47× the mean gap of 9.0 days — under 0.5× reads as a dependable rhythm.

Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)

regularity 0.53 (1 − stdev 4.3d ÷ mean gap 9.0d) and cadence factor 0.26 from 0.8 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).

Content Performance

38 /100

Breakout upside could not be measured on this sample. 0% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 2 distinct formats.

Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)

Upside unavailable (the median post draws fewer than 30 visible likes, too thin a base for a breakout ratio); its weight was redistributed. enrichment 0.00 (caption + ≥1 hashtag), format mix 1.0 (2 distinct product types).

Growth Signals

Not measurable

Weight 10% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks

This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.

Growth & cadence

Instagram publishes no follower history, so Instapect builds its own: every audit records a snapshot, and the trend below is measured across those snapshots. Everything else here comes from the visible posting record.

Follower growth

Engagement rate per post (%)

Oldest to newest across the sampled posts. Unit: % of followers.

Likes and comments per post

Unit: absolute interactions per post.

Free account required

Create a free account to see when this account posts and when its audience actually responds — weekday mix and hour-of-day heatmap.

Create a free account Sign in

Engagement diagnostics

Averages are easily distorted by one viral post. The median tells you what a typical post actually does — read them side by side.

Average engagement rate

0.09%

Mean of (likes + comments) ÷ followers

Comment-only engagement rate

0.02%

Comments ÷ followers × 100 — the honest fallback when likes are hidden

Median engagement rate

0.07%

Middle post in the sample

Comment-to-like ratio

30.8%

Higher means more conversational audience

Like-based sample

4of 4 posts

Every sampled post shows its like count. Comment metrics use all 4 posts.

Free account required

Create a free account to see the full engagement distribution — how far the best and worst posts sit from the median.

Create a free account Sign in

Content leaderboard

Posts ranked by engagement rate by followers. Pinned posts are shown because a reader will recognise them, but they sit outside the measured window and feed no average, rate or rhythm.

#	Post	Date	Format	Likes	Comments	ER
1	Swipe to see what our customers have been saying about Gustoso 🍩⭐ Your feedback isn't just words. It's what keeps us going every single morning and what pushes us to show up better every single day. If you have visited us recently, drop your review in the comments. We read every single one 👇 📞 Order now on Foodpanda for quick delivery. 📍 Visit us at Model Town, Packages Mall, and Emporium Mall.	1 Aug 2026	carousel	5	4	0.18%
2	Some choices are harder than others, especially when four coffees are staring back at you ☕👀 Cappuccino when the day needs balance. Long Black when focus is non-negotiable. Latte when comfort is the only thing on the agenda. Espresso when there is no time to explain. All four at Gustoso for just Rs 290. Available at every location right now. Which one are you ordering today? Tag someone and see if they pick the same one 👇 📍 Visit us at Model Town, Packages Mall, and Emporium Mall.	7 Aug 2026	image Pinned	4	4	0.16%
3	A warm cup and a fresh donut! ☕🍩 Gustoso has your perfect pairing ready! Pick your favourite cup, choose your donut, and take a proper moment for yourself. Which pair are you going for? Tell us in the comments. 👇 Tea and coffee are now available at all Gustoso locations, so your favourite beverage is always within reach. 📍 Visit us at Model Town, Packages Mall, or Emporium Mall.	15 Aug 2026	carousel Pinned	5	2	0.14%
4	Bite into happiness! 🍩✨ Our Chocolate Iced Sprinkle is everything you need. Soft, fluffy dough topped with rich chocolate glaze and vibrant rainbow sprinkles. Every bite delivers pure joy. Freshly baked daily with real ingredients and zero compromises. At just Rs 230, treat yourself today. Drop a comment: Is this your go-to flavor? Tag someone who needs to try this right now! 👇 📲 Order on Foodpanda 📍 Visit us at Model Town, Packages Mall, Emporium Mall	4 Aug 2026	carousel	4	0	0.08%
5	Pink and Sprinkled. 🍩💕 Meet our Strawberry Vanilla Iced Sprinkle. Soft, fluffy dough coated in vibrant pink icing that tastes fresh and fruity. Every bite brings instant joy and you will want another one. This is what treating yourself looks like! Grab our Strawberry Vanilla Iced Sprinkle for just Rs 230. Get one for yourself or pick up a box for the people you love and share the colors and flavors. 🌈 📞 Order now on Foodpanda for quick delivery. 📍 Visit us at Model Town, Packages Mall, and Emporium Mall.	20 Jul 2026	image	3	0	0.06%
6	Our team wishes everyone a Happy Independence Day. 🇵🇰 79 years of freedom have given us the opportunity to do what we love and serve our community with pride. Today we celebrate the strength and unity that defines our nation. The ability to pursue our dreams, build something meaningful, and share it with the people around us is a privilege we never take for granted. 🕊️✨ Order a box of donuts today and celebrate this moment with your loved ones. Let's remind ourselves of what brings us together! ❤️ 📞 Order now on Foodpanda for quick delivery. 📍 Visit us at Model Town, Packages Mall, and Emporium Mall.	14 Aug 2026	image Pinned	3	0	0.06%
7	A little taste of comfort, freshly made to brighten your day. 🍩💛 Fresh donuts, your favourite coffee or chai, and a few minutes to yourself make a pretty good break. Gustoso brings together delicious flavours and freshly made goodness for moments worth enjoying. Pick your favourite, take a well deserved break and enjoy a little sweetness in the middle of your day. Make your day a little sweeter. ✨ 📞 Order now on Foodpanda for quick delivery. 📍 Visit us at Model Town, Packages Mall, and Emporium Mall.	3 Sept 2026	image Pinned	3	0	0.06%
8	How many points did you score? 🍩👀 We’re giving you a chance to come clean about your donut habits. This is your chance to admit them all and see just how many points you can collect. ✨ Add up your points, swipe through the slides and find out where you land. Then tell us your score in the comments 👇 No judgment here. We’ve all got our confessions. Think you know someone who would score 11? Tag your fellow donut lover and challenge them to take the test. Then come by Gustoso, pick your favorites and make your next confession. 💛 📞 Order now on Foodpanda for quick delivery. 📍 Visit us at Model Town, Packages Mall, and Emporium Mall.	20 Aug 2026	carousel Pinned	2	0	0.04%
9	First time at Gustoso? Here’s everything you need to know. 💫✨ Our donuts are made fresh daily, with plenty of flavours to explore. Pick a few favourites and get a box so you can try more than one. Pair your donuts with coffee or chai for the perfect combination. ☕🍩 Once you’ve found your favourites, you’ll know exactly what to order on your next visit. 📞 Order now on Foodpanda for quick delivery. 📍 Visit us at Model Town, Packages Mall, and Emporium Mall.	25 Aug 2026	image Pinned	2	0	0.04%
10	Chai Hojaye? ☕ The perfect cup is waiting for you. We have made sure your favorite freshly brewed chai is always ready daily at any Gustoso branch for just Rs 230. Whether you are shopping at Packages Mall, strolling through Emporium Mall, or running errands at Model Town, your perfect cup of chai is never far away. The warmth you need. The flavor you crave. Fresh every single time. ✨ Grab your perfect blend on the go and actually enjoy it. 📍 Visit us at Model Town, Packages Mall, or Emporium Mall.	28 Aug 2026	image Pinned	2	0	0.04%

Top Reels by plays

Published play counts only — not reach, views or watch time.

Separate population from the audit sample · 12 Reels with a published play count · 20 Jun 2026 – 10 Sept 2026 · includes 12 Reels older than the 4-post content window, excluded from every metric above.

Choose your mood! 🍩✨ Every mood deserves a donut. From the classic simplicity of a glazed ring to the rich crunch of nutty chocolate or a vibrant burst of sprinkles, there is a flavor ready to match exactly how you feel today. Find your favorite flavor starting from just Rs. 230. Which one are you picking first? 📞 Order now on Foodpanda for quick delivery. 📍 Available at all Gustoso locations: Model Town, Packages Mall, and Emporium Mall. #GustosoLahore #ChooseYourMood #FreshDonuts #DonutShopLahore #Donuts
374
plays
This is love 🍩💛 Gustoso donuts are made fresh every single morning. Soft dough, generous fillings, and glazes that don't cut corners. Every flavor on the menu has been crafted to be worth coming back for, and our regulars will tell you the same thing every time. Freshly made and ready for you today. Come in and pick your box or order on Foodpanda and have it delivered tonight 🍩 Tag someone you are sharing this with 👇 📞 Order now on Foodpanda for quick delivery. 📍 Visit us at Model Town, Packages Mall, and Emporium Mall.
373
plays
Your daily dose of happiness, freshly baked and ready. 🍩✨ From the store to your box, we’re serving up pure comfort in every flavor. Soft, pillowy dough topped with rich glazes, thick chocolates, and colorful sprinkles—because every day deserves a little extra sweetness. Stop by our shop or get your favorite box delivered straight to your door. Grab your box of bliss today and beat the heat with something sweet. 👇 📍 Visit us at Model Town, Packages Mall, and Emporium Mall.
349
plays
Looking for a quick way to boost your mood? ☺️🍩 A box of fresh donuts has never once let anyone down. Our donuts are made fresh every morning. One bite in and the day already feels very light. Come get yours today! 📞 Order now on Foodpanda for quick delivery. 📍 Visit us at Model Town, Packages Mall, and Emporium Mall.
332
plays
⚠️ Warning: Highly likely go cause immediate cravings! 🍩😋 Side effects include: cancelling plans, showing up at Gustosos unannounced, and ordering more than you intended. 👀😬 Fresh donuts available now at every location! Tag someone who owes you donuts. ✨ 🛵 Order now on Foodpanda for quick delivery. 📍Visit us at Model Town, Packages Mall, and Emporium Mall.
327
plays

Free account required

Create a free account to see the full content breakdown — every top post with its thumbnail and per-post engagement rate.

Create a free account Sign in

Hashtags & mentions

Frequency from captions in the sample, with the average engagement rate of the posts each tag appears on. Association, not causation.

Free account required

Create a free account to see the full hashtag and mention detail, with the engagement associated with each tag.

Create a free account Sign in

Action plan

Prioritised by expected impact, written from the measured data above. The advisor sees only the metrics this report could actually compute — never an estimate, never a metric Instagram keeps private.

Content plan

Built by arithmetic over this account's audited sample — no estimates, no metrics Instagram keeps private. Anything that could not be measured is left out rather than guessed.

Target cadence: Measured cadence is 0.8 posts per week, averaging 9.0 days between posts. Recommendation: lift from 0.8 to 3–4 posts a week. The 3–7 per week band is where consistency scores highest without thinning each post's engagement.
Format mix to shift toward: Observed across the 4-post window: feed 2/4, carousel_container 2/4. feed leads at 2 of 4. Keep the leading format as the backbone and rotate the others deliberately rather than incidentally.
What the best post did differently: The strongest post in the window drew 5 likes against a median of 4 — 1.43× the typical post — as a carousel_container published 1 Aug 2026, opening "Swipe to see what our customers have been saying about Gustoso 🍩⭐ Your feedback isn't ju". Treat that post as a template, not a fluke: repeat its format and its opening move.
Captions & hashtags: 0% of sampled posts carry both a caption and at least one hashtag; a well-kept feed sits above 80%. No hashtags were found in the sampled captions, so there is no measured tag performance to build on yet. Association, not causation — tags travel with the posts, they do not by themselves cause them.
Best time to post: Sat carries the highest measured engagement of any posting day in the sample at 0.18%. Most sampled posts go out around 13:00 (2 of 4). This is the account's own posting record, not an audience-activity metric — Instagram keeps those private to the owner.

5 post ideas for this account

1.Rebuild the carousel_container that drew 5 likes as a series — same structure, new subject, published on Sat.
2.A carousel_container that answers the question the audience keeps asking in comments — the account averages 1 comments a post, so the raw material is already there.
3.A post that invites a specific reply rather than a generic one, to defend the 30.77% comment-to-like ratio.
4.Re-issue the strongest evergreen subject with a full caption and 3–5 tags — only 0% of sampled posts currently carry both.
5.A short, cheap-to-produce format the account can sustain weekly — cadence is 0.8 posts a week and consistency is the sub-score with the most headroom.

Copy as prompt

One self-contained prompt carrying this account's real measured numbers. Paste it into any AI assistant and it will write a 4-week plan specific to this account rather than a generic one.

You are a social media strategist. Here is a public audit of the Instagram
account @gustosothedonutshop, retrieved 10 Sept 2026.
Sample: 4 public posts.

Audience: 4,987 followers, Nano tier.
Engagement rate by followers: 0.09% (peer typical 4.00%, top decile 8.00%).
Average likes 3 (median 4).
Average comments 1 (median 0).
Comment-to-like ratio: 30.77%.
Posting cadence: 0.8 posts/week, average 9.0 days between posts.
Format mix observed: feed 2/4, carousel_container 2/4.
Best post drew 1.43x the median post's likes.
Captions with at least one hashtag: 0%.
Strongest measured posting day: Sat at 0.18% engagement.
Most common posting hour: 13:00 local.
Instapect Score 22/100 (F) — Developing Profile.
Strengths: Performance is genuinely consistent.
Weaknesses: Engagement sits in the bottom quartile of its tier; Posting frequency is the most controllable lever.

Using only the numbers above, produce a 4-week content plan for this account:
a weekly posting schedule, the format for each slot, 10 post concepts with
hooks, a caption template, and a hashtag strategy. Be specific to this
account's actual performance pattern. Do not invent metrics.

Free account required

Create a free account to read the full AI action plan, the content plan, post ideas, hashtag strategy and best time to post for this account.

Create a free account Sign in

Methodology & caveats

What this report measures, how, and what it deliberately does not claim.

What this account does not make measurable

8 pinned posts were detected at the head of the response and excluded from the content window, leaving 4 of the 12 returned items. Pinned posts hold permanent placement and keep accumulating engagement, and the oldest one manufactures a gap that never happened — so they are excluded from cadence, gaps, regularity, format mix and every average. They still appear in the content leaderboard, badged "Pinned".
The content sample is the 4-item recent-posts window. The reels endpoint reaches further back and covers Reels only, so it is used to enrich matched items with their play count — never to extend the sample, which would inflate the Reel share and corrupt cadence.
12 older Reels outside the content window are shown separately in "Top Reels by plays" with their own window, and are excluded from every average, the format mix and all cadence maths.
Play counts are published public counts shown only where the provider returns them. They are not reach, views or watch time, and none of those are available for a public-profile audit.

KPI definitions

Engagement rate by followers = (average likes + average comments) ÷ followers × 100.
Median engagement rate = the middle post's engagement rate in the sample; robust to viral outliers.
Posting cadence = (sampled posts − 1) ÷ days spanned × 7. Intervals, not posts: n posts span n−1 gaps. Unavailable below 2 posts or a zero-day window.
Instapect Score = 0.35 × Engagement + 0.25 × Engagement Quality + 0.15 × Consistency + 0.15 × Content Performance + 0.10 × Growth Signals, renormalised over the sub-scores that could be measured. Every account is graded against peers in its own follower tier; Audience Reach is reported separately and carries no weight.
Comment-to-like ratio = average comments ÷ average likes × 100. A healthy conversational account sits between 1% and 3%.

Sample, source & limits

4 public posts sampled (4 usable for like-based metrics) · retrieved 10 Sept 2026 · served from the 24-hour cache.
Only lawfully-visible public signals are used: published posts, visible counts, captions, hashtags, mentions and timestamps.
Instapect never reports reach, impressions, audience demographics, Story insights or Reels watch-time. Those are private to the account owner and any tool claiming them for a third party is guessing.
Benchmarks are published industry medians by follower tier and are indicative, not guarantees. Any forward-looking figure is labelled an estimate with its method stated.

Share this score

A ready-to-post card with the Instapect Score, grade and the headline public metrics. Free to download — no account needed.

No card generated for this profile yet.

Cards show only lawfully-visible public metrics and carry the sample size and retrieval date, so anyone who sees one can check the full report.

This report is built only from lawfully-visible public Instagram signals — published posts and visible counts. It contains no reach, impressions, demographics, Story insights or watch-time, because nobody outside the account can see those. Request removal and the report is delisted from the directory, the category hubs and the sitemap.