Almarah by Pulimoottil Silks Verified

@almarah_by_pulimoottil · Clothing store

194.7K
Followers: 1
Following: 12
Posts

48Instapect ScoreD+

Instapect Score

48/100 · grade D+ — a performance read, benchmarked against 100K–500K followers.

Mid tier194.7K followersAudience Reach71/100Benchmarked against 100K–500K followers

Engagement rate: 0.23%
Avg likes: 436
Avg comments: 13
Cadence: 14.7
Comment-to-like: 2.91%
Median ER: 0.15%

Public-profile audit · 7 posts sampled (5 pinned excluded) · retrieved 8 Sept 2026· served from cache

Signature store from the house of Pulimoottil Silks 🛍️ Shop Online & In-Store | DM to Order 📞 Order Now: +91 97783 02221 📍 Visit us here 👇

Profile snapshot

Headline public metrics for @almarah_by_pulimoottil, from 7 sampled posts. Averages sit beside medians so one viral post cannot flatter the picture.

Engagement rate

0.23%

(avg likes + avg comments) ÷ followers · median 0.15% · 100K–500K followers

Average likes

436

Median 270 · 7 posts with a visible like count

Average comments

Median 17 · comment-to-like 2.9%

Posting cadence

14.7posts / week

About one post every 0.5 days

How the score was built

The verdict is at the top of the page; this is the reasoning underneath it. Every sub-score prints its own weight and formula — no black box.

Archetype

Developing Profile

No single pattern dominates yet. The sub-scores below show which dimension moves the result most.

Nominal weights: Engagement 35% · Engagement Quality 25% · Consistency 15% · Content Performance 15% · Growth 10%. Audience Reach is context only and carries no weight — every account is graded against peers in its own follower tier · composite from 4 of 5 signals — unavailable sub-scores are excluded from both sums, not scored zero

Audience Reach

71 /100

Mid tier

194,683 followers (100K–500K followers). An asset score: how many people this account can reach. It does not move with how well the posts perform.

What this means

Engagement sits in the bottom quartile of its tier

Engagement rate 0.23% is below the 0.50% bottom quartile for 100K–500K followers, where typical is 1.00%. Closing to typical would mean roughly 334% more likes and comments per post at the current follower count.

The audience talks back

2.91 comments per 100 likes falls inside the healthy 1–3% band. Comments cost far more effort than a like, so this is a genuine sign the content invites a response.

Audience Reach

71 /100

194,683 followers puts this account in the Mid tier (100K–500K followers). This is an asset score — how many people the account can reach — and it never moves based on how well the posts perform.

Weight 0% · log-scaled followers: L = log10(followers); L≤3 → 5–25, 3<L≤6 → 25 + (L − 3) × 20, L>6 → 85 + (L − 6) × 15, capped 100

log10(194,683) = 5.29, mapped as 25 + (L − 3) × 20 across the 1K–1M range (1K=25, 10K=45, 100K=65, 1M=85, 10M=100).

Engagement

17 /100

Engagement rate 0.23%, below the 0.50% bottom quartile for accounts with 100K–500K followers. Typical is 1.00%.

Weight 35% · piecewise-linear percentile curve for 100K–500K followers: 0%→5, p25 0.50%→30, p50 1.00%→55, p90 2.20%→85, 3.96%→100

Engagement rate 0.23% mapped onto the 100K–500K followers percentile curve (0%→5, p25 0.50%→30, p50 1.00%→55, p90 2.20%→85), measured across 7 of 7 sampled posts with visible like counts.

Engagement Quality

89 /100

2.91 comments per 100 likes, inside the 1–3% healthy band. A comment costs far more effort than a like, so this ratio measures conversation rather than reach.

Weight 25% · comment-to-like ratio = avg comments ÷ avg likes × 100, mapped 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100

2.91 comments per 100 likes mapped as 0%→5, 0.5%→30, 1.5%→65, 3%→90, ≥5%→100.

Consistency

23 /100

Posting cadence 14.70 posts per week, above the healthy 3–7 per week band, where extra volume stops adding value. Gaps between posts vary by 1.53× the mean gap of 0.5 days — under 0.5× reads as a dependable rhythm.

Weight 15% · 60 × (1 − clamp(stdev(gaps) ÷ mean(gaps), 0, 1)) + 40 × cadence factor (0/wk → 0, 3/wk → 1.0, 3–7/wk → 1.0, 14/wk → 0.6, ≥21/wk → 0.3)

regularity 0.00 (1 − stdev 0.7d ÷ mean gap 0.5d) and cadence factor 0.57 from 14.7 posts/week (0→0, ramping to 1.0 at 3/wk, flat 1.0 through 7/wk, tapering to 0.6 at 14/wk and 0.3 at 21+/wk).

Content Performance

75 /100

The best post in the window drew 5.0× the median post's likes — 1× means no post ever breaks out, 3× or more means the account reliably produces outliers worth repeating. 0% of sampled posts carry both a caption and at least one hashtag (a well-kept feed is usually above 80%), across 3 distinct formats.

Weight 15% · 60 × upside score (top-post likes ÷ median likes: 1×→30, 2×→60, 3×→80, ≥5×→100) + 25 × caption-and-hashtag share + 15 × format mix (1.0 if ≥2 product types, else 0.5)

upside 5.00× (top post 1,386 likes ÷ median 270) scoring 100, enrichment 0.00 (caption + ≥1 hashtag), format mix 1.0 (3 distinct product types).

Growth Signals

Not measurable

Weight 10% · clamp(50 + weekly follower growth % × 25, 0, 100), where weekly % = (followers now ÷ followers then − 1) × 100 ÷ weeks

This is the first recorded audit of this account, so there is no observation window yet. Instagram publishes no follower history — Instapect measures growth by comparing snapshots it takes itself, and the trend appears from the second audit that is at least 7 days later.

Growth & cadence

Instagram publishes no follower history, so Instapect builds its own: every audit records a snapshot, and the trend below is measured across those snapshots. Everything else here comes from the visible posting record.

Follower growth

Engagement rate per post (%)

Oldest to newest across the sampled posts. Unit: % of followers.

Likes and comments per post

Unit: absolute interactions per post.

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Engagement diagnostics

Averages are easily distorted by one viral post. The median tells you what a typical post actually does — read them side by side.

Average engagement rate

0.23%

Mean of (likes + comments) ÷ followers

Comment-only engagement rate

0.01%

Comments ÷ followers × 100 — the honest fallback when likes are hidden

Median engagement rate

0.15%

Middle post in the sample

Comment-to-like ratio

2.9%

Higher means more conversational audience

Like-based sample

7of 7 posts

Every sampled post shows its like count. Comment metrics use all 7 posts.

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Content leaderboard

Posts ranked by engagement rate by followers. Pinned posts are shown because a reader will recognise them, but they sit outside the measured window and feed no average, rate or rhythm.

#	Post	Date	Format	Likes	Comments	Plays	ER
1	My manthrakodi Story🥹❤️ couldn’t have asked for a better saree! Saree is from @almarah_by_pulimoottil Jewellery @amaera_jewels MUA : @laxmi_saneesh Draped by @drapewithkp Styled by @styledbysmiji Video @beyond_paradis3 Photography : @skabhijithphotography [ manthrakodi look, 5 gram gold saree, metallic sarees, pure Kanchipuram sarees , South Indian brides, kerala brides , wedding Pinterest board ]	29 Nov 2025	reel Pinned	259.2K	437	6.6M	133.36%
2	Ep:10 #GettingKalyanamReady Manthrakodi Edukkal❤️✨ Got my manthrakodi from @almarah_by_pulimoottil , more in part 2 😉 . . . . .	10 Apr 2025	reel Pinned	42.7K	199	3.8M	22.02%
3	Kalyanam saree is ready❤️ #saree #kalyanam #almarah #happines #family	31 Aug 2026	reel Pinned	38.1K	414	1.6M	19.76%
4	Build me into a Bride - Episode 4 The main event in a Brides house I think is going to get the wedding saree, and thankfully my entire family is equally enthusiastic(and brutally honest) when it comes to shopping 🤭 I had put a question poll recently asking you guys where I can get my wedding saree from and most of you guys suggested @almarah_by_pulimoottil so that’s exactly where I headed to! Honestly I thought wedding shopping would be overwhelming for me since I’m the kind of person who doesn’t enjoy shopping much I just get very irritated, but this was such an amazing experience I was just smiling throughout. The widest smile was when I found my dream which I didn’t even know was something that existed and I’m so excited to get all dolled up and look absolutely divine on my big day 👰🏻‍♀️ Which colour do you guys think I finally chose? 🤭	26 May 2026	reel Pinned	9,972	63	798K	5.15%
5	Celebrate Onam in attires that stay with you long after the season ✨ Our customised pretwear collection is thoughtfully crafted with intricate embroidery and timeless silhouettes—designed to feel festive today and effortlessly versatile tomorrow. Wear them for your Onam celebrations, and style them again for weddings, gatherings, and every special occasion that follows. Because beautiful outfits deserve more than just one wear. 🌼 DM us to explore the Onam Collection. www.almarahonline.com Available exclusively at: Almarah by Pulimoottil, Kochi Pulimoottil Silks, Thiruvalla	5 Aug 2026	reel	1,386	28	159.2K	0.73%
6	Celebrate Onam in attires that stay with you long after the season ✨ Our customised pretwear collection is thoughtfully crafted with intricate embroidery and timeless silhouettes—designed to feel festive today and effortlessly versatile tomorrow. Wear them for your Onam celebrations, and style them again for weddings, gatherings, and every special occasion that follows. Because beautiful outfits deserve more than just one wear. 🌼 DM us to explore the Onam Collection. www.almarahonline.com Available exclusively at: Almarah by Pulimoottil, Kochi Pulimoottil Silks, Thiruvalla	2 Aug 2026	reel	691	22	67.8K	0.37%
7	Celebrate Onam in attires that stay with you long after the season ✨ Our customised pretwear collection is thoughtfully crafted with intricate embroidery and timeless silhouettes—designed to feel festive today and effortlessly versatile tomorrow. Wear them for your Onam celebrations, and style them again for weddings, gatherings, and every special occasion that follows. Because beautiful outfits deserve more than just one wear. 🌼 DM us to explore the Onam Collection. www.almarahonline.com Available exclusively at: Almarah by Pulimoottil, Kochi Pulimoottil Silks, Thiruvalla	5 Aug 2026	carousel	300	2		0.16%
8	Celebrate Onam in attires that stay with you long after the season ✨ Our customised pretwear collection is thoughtfully crafted with intricate embroidery and timeless silhouettes—designed to feel festive today and effortlessly versatile tomorrow. Wear them for your Onam celebrations, and style them again for weddings, gatherings, and every special occasion that follows. Because beautiful outfits deserve more than just one wear. 🌼 DM us to explore the Onam Collection. www.almarahonline.com Available exclusively at: Almarah by Pulimoottil, Kochi Pulimoottil Silks, Thiruvalla	3 Aug 2026	carousel	270	17		0.15%
9	Celebrate Onam in attires that stay with you long after the season ✨ Our customised pretwear collection is thoughtfully crafted with intricate embroidery and timeless silhouettes—designed to feel festive today and effortlessly versatile tomorrow. Wear them for your Onam celebrations, and style them again for weddings, gatherings, and every special occasion that follows. Because beautiful outfits deserve more than just one wear. 🌼 DM us to explore the Onam Collection. www.almarahonline.com Available exclusively at: Almarah by Pulimoottil, Kochi Pulimoottil Silks, Thiruvalla	5 Aug 2026	carousel Pinned	223	5		0.12%
10	Celebrate Onam in attires that stay with you long after the season ✨ Our customised pretwear collection is thoughtfully crafted with intricate embroidery and timeless silhouettes—designed to feel festive today and effortlessly versatile tomorrow. Wear them for your Onam celebrations, and style them again for weddings, gatherings, and every special occasion that follows. Because beautiful outfits deserve more than just one wear. 🌼 DM us to explore the Onam Collection. www.almarahonline.com Available exclusively at: Almarah by Pulimoottil, Kochi Pulimoottil Silks, Thiruvalla	5 Aug 2026	carousel	194	17		0.11%

Top Reels by plays

Published play counts only — not reach, views or watch time.

Separate population from the audit sample · 17 Reels with a published play count · 29 Jul 2023 – 7 Sept 2026 · includes 11 Reels older than the 7-post content window, excluded from every metric above.

My manthrakodi Story🥹❤️ couldn’t have asked for a better saree! Saree is from @almarah_by_pulimoottil Jewellery @amaera_jewels MUA : @laxmi_saneesh Draped by @drapewithkp Styled by @styledbysmiji Video @beyond_paradis3 Photography : @skabhijithphotography [ manthrakodi look, 5 gram gold saree, metallic sarees, pure Kanchipuram sarees , South Indian brides, kerala brides , wedding Pinterest board ]
6.6M
plays
Hridayam Niranja Onam This Onam, let your heart be full — of joy, tradition, and timeless elegance. A festival that brings loved ones together deserves a wardrobe that celebrates every moment. Almarah by Pulimoottil presents the Onam 2025 Collection — thoughtfully curated ensembles for everyone in the family. Celebrate togetherness. Celebrate tradition. Celebrate with Almarah. Inframe @amitha_jobin @jisma_jiji_kizhakkarakattu @paulrishika_ @jeemolkjames Location @thelakemanorpanangad Cinematography and Post production- @ameer__ami_ @ech_aar @ayem.aswin @ajmalrahman7 @_gbin.rony_ Photography - @goutham980 Styling and art - @sany_krish @assin.rv_ @reshma_ammu______ Makeup- @shari_naressh_makeup Jewellery- @shrishti__jewels
6.6M
plays
Ep:10 #GettingKalyanamReady Manthrakodi Edukkal❤️✨ Got my manthrakodi from @almarah_by_pulimoottil , more in part 2 😉 . . . . .
3.8M
plays
✨ Presenting Our Premium Tissue Banarasi Onam Collection. ✨ 🌼For every Malayali, Naatil Onam is an emotion. A time when distances disappear, families reunite, and hearts return home. Beyond the festivities, it’s the togetherness, love, and memories that make Onam unforgettable. DM us to explore the Onam Collection. www.almarahonline.com Available exclusively at: * Almarah by Pulimoottil, Kochi * Pulimoottil Silks, Thiruvalla Jewellery @akshayagold_palakkad
2.1M
plays
Kalyanam saree is ready❤️ #saree #kalyanam #almarah #happines #family
1.6M
plays

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Hashtags & mentions

Frequency from captions in the sample, with the average engagement rate of the posts each tag appears on. Association, not causation.

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Action plan

Prioritised by expected impact, written from the measured data above. The advisor sees only the metrics this report could actually compute — never an estimate, never a metric Instagram keeps private.

Content plan

Built by arithmetic over this account's audited sample — no estimates, no metrics Instagram keeps private. Anything that could not be measured is left out rather than guessed.

Target cadence: Measured cadence is 14.7 posts per week, averaging 0.5 days between posts. Recommendation: consolidate from 14.7 down to 5–7 stronger posts a week. The 3–7 per week band is where consistency scores highest without thinning each post's engagement.
Format mix to shift toward: Observed across the 7-post window: carousel_container 4/7, clips 2/7, feed 1/7. carousel_container leads at 4 of 7. Keep the leading format as the backbone and rotate the others deliberately rather than incidentally.
What the best post did differently: The strongest post in the window drew 1,386 likes against a median of 270 — 5.13× the typical post — as a clips published 5 Aug 2026, opening "Celebrate Onam in attires that stay with you long after the season ✨ Our customised pretw". Treat that post as a template, not a fluke: repeat its format and its opening move.
Captions & hashtags: 0% of sampled posts carry both a caption and at least one hashtag; a well-kept feed sits above 80%. No hashtags were found in the sampled captions, so there is no measured tag performance to build on yet. Association, not causation — tags travel with the posts, they do not by themselves cause them.
Best time to post: Sun carries the highest measured engagement of any posting day in the sample at 0.37%. Most sampled posts go out around 09:00 (5 of 7). This is the account's own posting record, not an audience-activity metric — Instagram keeps those private to the owner.

5 post ideas for this account

1.Rebuild the clips that drew 1,386 likes as a series — same structure, new subject, published on Sun.
2.A clips that answers the question the audience keeps asking in comments — the account averages 13 comments a post, so the raw material is already there.
3.A post that invites a specific reply rather than a generic one, to defend the 2.91% comment-to-like ratio.
4.Re-issue the strongest evergreen subject with a full caption and 3–5 tags — only 0% of sampled posts currently carry both.
5.A recurring weekly slot on Sun, so the 14.7 posts a week become predictable rather than bursty.

Copy as prompt

One self-contained prompt carrying this account's real measured numbers. Paste it into any AI assistant and it will write a 4-week plan specific to this account rather than a generic one.

You are a social media strategist. Here is a public audit of the Instagram
account @almarah_by_pulimoottil (Almarah by Pulimoottil Silks), retrieved 8 Sept 2026.
Sample: 7 public posts.

Audience: 194,683 followers, Mid tier.
Engagement rate by followers: 0.23% (peer typical 1.00%, top decile 2.20%).
Average likes 436 (median 270).
Average comments 13 (median 17).
Comment-to-like ratio: 2.91%.
Posting cadence: 14.7 posts/week, average 0.5 days between posts.
Format mix observed: carousel_container 4/7, clips 2/7, feed 1/7.
Best post drew 5.13x the median post's likes.
Captions with at least one hashtag: 0%.
Strongest measured posting day: Sun at 0.37% engagement.
Most common posting hour: 09:00 local.
Instapect Score 48/100 (D+) — Developing Profile.
Strengths: The audience talks back.
Weaknesses: Engagement sits in the bottom quartile of its tier.

Using only the numbers above, produce a 4-week content plan for this account:
a weekly posting schedule, the format for each slot, 10 post concepts with
hooks, a caption template, and a hashtag strategy. Be specific to this
account's actual performance pattern. Do not invent metrics.

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Methodology & caveats

What this report measures, how, and what it deliberately does not claim.

What this account does not make measurable

5 pinned posts were detected at the head of the response and excluded from the content window, leaving 7 of the 12 returned items. Pinned posts hold permanent placement and keep accumulating engagement, and the oldest one manufactures a gap that never happened — so they are excluded from cadence, gaps, regularity, format mix and every average. They still appear in the content leaderboard, badged "Pinned".
The content sample is the 7-item recent-posts window. The reels endpoint reaches further back and covers Reels only, so it is used to enrich matched items with their play count — never to extend the sample, which would inflate the Reel share and corrupt cadence.
11 older Reels outside the content window are shown separately in "Top Reels by plays" with their own window, and are excluded from every average, the format mix and all cadence maths.
Play counts are published public counts shown only where the provider returns them. They are not reach, views or watch time, and none of those are available for a public-profile audit.

KPI definitions

Engagement rate by followers = (average likes + average comments) ÷ followers × 100.
Median engagement rate = the middle post's engagement rate in the sample; robust to viral outliers.
Posting cadence = (sampled posts − 1) ÷ days spanned × 7. Intervals, not posts: n posts span n−1 gaps. Unavailable below 2 posts or a zero-day window.
Instapect Score = 0.35 × Engagement + 0.25 × Engagement Quality + 0.15 × Consistency + 0.15 × Content Performance + 0.10 × Growth Signals, renormalised over the sub-scores that could be measured. Every account is graded against peers in its own follower tier; Audience Reach is reported separately and carries no weight.
Comment-to-like ratio = average comments ÷ average likes × 100. A healthy conversational account sits between 1% and 3%.

Sample, source & limits

7 public posts sampled (7 usable for like-based metrics) · retrieved 8 Sept 2026 · served from the 24-hour cache.
Only lawfully-visible public signals are used: published posts, visible counts, captions, hashtags, mentions and timestamps.
Instapect never reports reach, impressions, audience demographics, Story insights or Reels watch-time. Those are private to the account owner and any tool claiming them for a third party is guessing.
Benchmarks are published industry medians by follower tier and are indicative, not guarantees. Any forward-looking figure is labelled an estimate with its method stated.

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This report is built only from lawfully-visible public Instagram signals — published posts and visible counts. It contains no reach, impressions, demographics, Story insights or watch-time, because nobody outside the account can see those. Request removal and the report is delisted from the directory, the category hubs and the sitemap.